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Top 5: Things Volkswagen has to do next (On Cars)

2015-10-28
oh what a mess the diesel engines have left not in the air not with soot but all over VW's face we've got a big problem with diesel gate i'm brian coolie here with my top five things BW has to do to clean it up number five find someone to run BW america the guy they had lined up to be the new boss in the state's just bailed he said his wife didn't want to move here can you blame her she might run into someone from the Sierra Club and apparently VW had no backup exec lined up and I put this down at number five because VW has to keep making progress on number four through number one whether they have a leader in the US or not companies tend to do better with less chaos number four get to the bottom of all this who knew when did they know it and was there a C in their job title those are all key when it comes to the severity of fines and the depth of firings that are coming now BW America's current boss Michael horn told Congress a couple of engineers were responsible for this whole cheating tech this physics a couple of software engineers who put this info whatever reasons that tells me either The Wizard of Oz is his favorite movie or VW is the worst overseen engineering company in the world either prospect seems encouraging number three compensate stakeholders everybody has their hand out many of them rightly so start with VW owners who now find themselves making monthly payments on a question mark wrapped in a stigma riding on four wheels it took just hours for class-action lawsuits to crop up all over then there's stockholders they saw 40% of their value wiped out in 30 days that's like a tech stock interest in cars is killing the dealers Kelley Blue Book reports VW Interest off 18 percent true cars says VW diesel interest off over half Automotive News says dealers aren't happy about either number as you can imagine and the Federal Trade Commission is out there on behalf of all Americans saying that VW live deceptive ads with all those clean diesel commercial analysts put a rough price tag of 40 billion dollars on cleaning up this whole mess when everyone's paid number to get TDI back on the road let's not forget VW diesels were hot accounting for 24% of their Us sales in 2014 so they've got to bring them back now the O 9 to 15 cars have known cheating software but the 16s also have software the EPA believes is at least suspect so all of them are in quarantine in the port part the VW plant in South Carolina a combination of new software new fuel injection hardware under the hood and possibly new urea injection gear under the chassis look like the complex messy path by which TD eyes will come back to market and will you even like your car after that early test by Consumer Reports found that power and mpg suffered noticeably when they took some cars and tricked them into running clean number one fix the cars we already owned this matters most because current owners spent real money on what turned out to be a lie that may not work as well when it is fixed it may be worth less when they want to sell it it's gonna make them uninterested in recommending one in the car business everything starts and ends with happy customers the US the Europeans in California have given VW a variety of q4 2015 deadlines to at least get the fixes design and then plan a recall and nobody yet has ruled out a massive buyback if the fix makes the car kind of crummy it's gonna be a busy remainder of the decade for what's shaping up to be nonetheless the world's largest automaker poor top-five list to weight the car lover go to see net on cars calm but non top-5
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