Gadgetory

we are excited to announce the launch of Walmart Entertainment's exclusive in-store this to digital service powered by voodoo Walmart the largest retailer in the world has teamed up with five of six major movie studios to provide a digital version of movies that consumers can stream on multiple devices voodoo will allow our customers to convert their physical DVD libraries to digital libraries here's how the plan would work customers would bring their actual dvds from the five studios Fox Paramount Sony universal and Warner Brothers to a walmart photo center once they open a free video account Walmart's web streaming service they'll receive an access code for that specific title to stream through a wide variety of devices smartphones tablets laptops game consoles and more I think it's an interesting deal between walmart and the studios but i'm not sure if the other leg of the triangle the consumers is there a standard conversion will cost two dollars per disc an upgrade to the high-definition version will cost five dollars the fee structure i think it's it's a little bit high it really is a way for the studio's to kind of take ownership of the licensing and the redistribution of their content while at the same time giving the consumer some measure of convenience for playing the film wherever they want analysts add the deal benefits Hollywood studios they now have a big retail partner embracing the new cloud technology and Walmart is betting consumers will do the same in San Francisco I'm Kara Tsuboi cnet.com for CBS News