Gadgetory

24 years Bose worked on what it hope would be a revolutionary electromagnetic suspension system it would offer an incredibly smooth ride for cars the secret project was called project sound you should be able to build a car that basically flies along the ground stays level all the time so when you get to a bumpy road it should stay level and when you turn and break it to stay level when you start the project we actually started with a luxury sedan so we bought two we put one to the side and we modified the other this is the unmodified vehicle that's what we're starting with and it's going to come down and a good rate of speed and then it's going to make hard turn lane change and then we're going to do a very hard braking maneuver then it'll come over these bumps and then they'll slalom back so now the white car same make same model same everything except completely modified suspension system we'll bring the cars down one after the other at a fairly slow clip I just want you to watch the body motion food to finish the demo Bose gives us a look at a springy feature it had no intention of putting into a passenger vehicle but is a fun way to show up how high-tech and powerful the suspension system is our visual sensor then of the consents the deficit you know it's funny right after we did it the very first time I remember a person asking dr. Bose that same question and his answer was we said when I was six years old I started studying magic the first two things they tell you about magic is never repeat the trick and never tell them how you did it in the end the project was a technical success but a commercial failure the suspension system was deemed too heavy and too expensive to integrate into mainstream vehicles bose was able to use what it learned from the project to create a special car seat for truckers called bose ride both says it sold lots of seats but is still a niche product for them