Gadgetory

welcome to the 359 I'm Roger Jane I'm Joe nice Alton I know it seems like we talked about 5g every day and we do but yesterday Qualcomm and Samsung showed off prototype device is capable running on the next generation network there's a highlight of day one of the Qualcomm Snapdragon tech summit which was really all devoted to 5g and Brian's app because we actually have footage here we actually have the device to show off which you know signifies that 5g after years and years of hype is sort of becoming a reality now they're running on Verizon in 18 t 5g networks that were said specifically for this event and hopefully Jessica dual-core Tippecanoe or actually on the ground will get a chance to try them out later this week they haven't had a chance yet actually it was still kind of like behind a like a curtain or something well we'll see all right so shifting gears quickly let's talk about Hulu I had a slew of news yesterday the one that bugs me the most is this idea that Hulu and ATT are reportedly planning on introducing video ads that pop up when you pause the video yeah so the idea is that when you're watching your stream you're watching your show you pause it and instead of it just freezing on that frame then you get a live walking talking fullscreen ad the idea is kind of taking that dead space where you are maybe less annoyed to be distracted right because you're already like saying hey I'm willing deposit right now of your own volition but it does mean putting an ad where and I didn't belong before and generally people don't like yes that means they what's the upside for this the upside for Hulu is he gonna make more money more ways yes for me specifically the upside could potentially be you know Lou is they don't they have a lower ad load than normal TV does right they're sensitive to the fact that they know people are already paying them some money yes and getting advertising so they're sensitive to the fact that they can't just like body slam me with ads all the time so they could lower the ad load during the breaks it's possible maybe they would I I don't I have no I if they would do this or if they're thinking of news but they could eliminate one of your commercial breaks if you pause it at the morning that you want there's just possibilities and it's stuff that I'm sure that they would think about but there's the possibility that the ad load normally could be lower that is I mean I would definitely give up like if like my pause breaks I'm having one less ad break not all bad news though who signed a deal with Funimation to bring more anime to its catalogue including I guess the first look deal to get exclusive new anime Funimation obviously Cowboy Bebop Dragon Ball Z more recently attack on Titan like pretty much all the anime you want to watch it's just because Netflix have been ramping this up as well right there's a there's been like kind of a big rise in anime interests over the last couple years yeah and I think it's because especially as these services diversify into more niches yes they realize that anime is something where people are willing it's a fandom that people are willing to pay yeah get the things that they want well I I I was a recent subscriber verve for a little while and then they just ended a deal with Funimation so I like lost half my catalogue I canceled my verb subscription already now you can switch it over though there you go lastly there's still no sign of the Avengers 4 trailer we have no idea what's gonna be called but maybe that's what Marvel wants you should check out this piece from Gale who has a nice breakdown of the history of trailers why they've gone from the evolve from the simple promotional tool to this social phenom that everyone has to talk about on Twitter on YouTube that's it for full coverage tricks on the CNN or mother check I'm Jonny sawsan thanks for listening well if you really kept me on my toes for that one yeah sorry that's a stack show right there also our timer never went off so I forgot this guy I'm like wait it's alright Oh what do we want to talk about first we want to want to talk about how anime seems to be in a second or third Renaissance do we want to talk about like what the hell Marvel why are you just teasing us along I kind of want to say like but let's let's hit Hulu real quick yeah with the whole ads thing my biggest gripe aren't the ads it's the lack of variety and ads yeah my biggest problem in Hulu is every ad break it's the same so here's I'm gonna blow your mind that's on purpose yeah that's it that's those are words that'll make me unsubscribe just like reinforce not because that's like on purpose by who lose on who lose on because I think that they generally would want to offer a diversity of advertisement just for that reason that it can be so annoying that every single break you get the same Walmart commercial at the beginning or whatever it may be the reason is because in advertising the way that advertisement has always been sold for television is on impression theäôve repetition yeah and so when you're talking about TV ad loads TV as a linear thing is obviously like there's a lot more channels there's a lot more sort of like real estate or whatever to plop down all this repetition then on something like Hulu where you have fewer breaks and fewer commercials in each break but advertisers still buy that way like they still think in those terms I they're like I have to have this amount of repetition in order to get it's a sink into people's brains and so when there's fewer ads the same amount of repetition you're getting the repetition is just like an assault all the time yeah it's not because they can't sell different kinds of ads it's because the advertisers want you to be to have it be that reminder do they pay a premium for that assault or it's just the way that things are it's not like paying a premium or not it's just like that that's like when advertisers when marketers are saying like this is the buy I want to make the buy that they want to make includes repetition in every single ad break oh my god yeah well let me just say from a consumer standpoint and they should have done this audience survey a long time ago every time I hear something for Astroglide or depends undergarments I want them less is that what you get assaulted with because you know they target those that uh-huh I see what you did there all right so for 5g let's take some questions coming in first well let's talk about how it's going to roll out now I'm gonna I gotta go dig through the b-roll again to find this but there's a segment where they list the the countries in areas where it's going to go to in a succession mashek is asking specifically if we know when it's gonna hit India I think India is a little further off they have to deal with spectrum allocation and I don't actually know if India was in that world map like I saw Europe actress like Africa obviously North America and Asia or parts of Asia China Japan Korea I don't know if India was there we'll have to get back to you on that hang on I'm digging it out right now so path to mobile 5g there's the architecture and then BOOM so we've got oh this is rolling out for the UK specifically for that carrier got it okay I thought we had a better better scope of it was an earlier map that was flashed but it was very general I don't think it's like went country by country is sort of you know like Europe North America Asia and I don't know if who got down to the granular level of which country was going with what all right so you scoured the the keynote yesterday which is ongoing today yeah did they unveil any further information on studies in regards to health concerns it's a recurring question I judge a birds yeah 5g killing birds which we already said has been debunked by no no look this is a conference where they're hyping up the promise of 5g I think the last thing they want to talk about it's the health concerns I mean that that's that conference was basically a two-hour commercial for why you have five senior life and how it's gonna be amazing and how easy it is to be it's gonna be to roll out so yeah those are all positives I don't think they wanted to spend any time talking about potential negatives so gotcha regardless of you know the legitimacy of those claims like that was just not a subject they were gonna ever touch mm-hm do we think that 5g may eventually replace DSL if you ask you know folks like Verizon and AT&T oh yeah yeah Verizon is already doing in a couple cities in like four houses probably but they're they're looking to expand that nationwide because they can you know they don't necessarily need to it's expensive rolling out the physical equipment to connect at home and it's a lot easier to string up cell towers and broadcast that that internet access wirelessly yeah and now what carriers are we confirmed or on board as early adopters we had AT&T we had Verizon who else I mean all the Verizon AT&T all the big boys we're talking about it EE from the UK also I think was talking I think of Z there's one of the British carriers you know t-mobile Sprint weren't weren't presenting at the conference but they've also you know talked about launching in numerous markets early next year so you can imagine given the competitive landscape especially here in the US as well as South Korea and Japan and China like Allah the the Roloffs will happen around the same time even between carriers or among carriers in the same country just because it's so competitive right now gotcha what do we think will 5g provide opportunity for new players to get into the game new carriers do we think that might be a side effect of the rollout um probably not it's super expensive to deploy these networks there was what is his story yes all right now from the folks from Aereo that had been trying to kind of create this version of the 5g Network they have some I don't know if they have service live yet but they've got you in some cities Boston I think and they're gonna be in New York I think is where they're coming next okay I got a I got an email that's kind of like that's a home a wireless home internet service yeah using this kind of super high frequency spectrum but it costs a lot to get enough spectrum to cover an entire country like billions of dollars and that's that's on top of the actual equipment you've got to lay out so it's it's real advantages are all with the incumbent with folks who have who generated a huge amount of revenue because they could take that money and pour it back into the 5g Network sorry hard road Justin Hammer wants to know what's going to happen to Google Fiber and other services with the reveal of 512 I mean Google Fiber under man I break it to you I'm just as heartbroken as you Justin yeah yeah they realize just like everyone else they're like putting in like ground infrastructure fiber optic lines even though they probably have the cushiest arrangers because their city's bending over backwards to get them into their their communities to actually deploy this stuff it was still crazy expensive and just they probably looked at it and realized with the ads and all this Wireless stuff happening like it just made way more sense to go wireless is Google taking applications because I mean I've got a shovel like I'll dig the lines I don't care I just want fiber because I hate time order anyways preparing for college that's a good screen name ads on Hulu are we getting ads on Netflix as well could you please clarify so no I mean the things like the only ads you're gonna be getting on Netflix for the foreseeable future are like things that are like promos for their own stuff they're getting a little bit more loosey-goosey about promoting their own originals right before watching an original whether it's like right after you hit play whether it's like promotion that's moving before you hit play on something that you know that you actually want to opt into watching because that autoplay does they pop up at the end you know I don't I haven't seen any but I mean they do have you know they always have the thing that like is watched next at the end of a series and I can be watching next something that they recommend right but in terms of them selling advertising for Pepsi or like yogurt like that's not gonna happen here in the US it's possible that the only place where they would ever relax that is in places like India Asia Pacific in in in countries where there's a business a strategic business reason to offer a freemium version of Netflix where people aren't quite as willing to just where the mass population isn't quite as willing to pay that monthly fee in order to get beyond the pay wall they might like they they've explored like lower priced versions of the service for asia-pacific countries where there's that sort of market but in like standard Netflix places where they already are and already have a lot of subscribers they're not gonna be going into advertising anytime soon Pepsi yogurt sounds good so just the clip further clarify there were rumors floating around is like as Netflix gonna start using ads what you stated right now that that squash is that yeah like yeah it's it's like antithetical to the idea of what Netflix is fundamentally that they would introduce I was actually I was talking to Amazon Prime videos the head of Amazon Prime video the other day and I asked him the same question like especially because Amazon unlike Netflix Amazon outside of video is doing crazy business and advertising on its e-commerce side and so I said hey is prime video ever gonna have advertising and usually when you talk to Amazon they give you an opaque answer kind of like they never answer what specifics right and he was like no well no advertising on Amazon Prime video but they could be lying you know that - that would be smart because I do watch prime video a lot watches prime video probably too much and I'm thankful for the lack of ads yeah yeah Peppa Pig oh my god baby shark actually sadly Dinosaur Train anyone there I know Dinosaur Train what's the one with the bugs that are the beetles is it just called beetles or something is it okay it's good stuff out there man and just going back peddling again Hulu sucks it's serving up in a variety and adds to be enjoyable and the Netflix with their damn autoplay when are they gonna learn that everybody hates that everybody hates it no it's one of those things that people say they hate but like when you look at the numbers you watch people may hate it but they keep watching they start the video to shut the trailer up just shut the trailer up you know how you scroll through on on your Netflix menu and then you stop for more than two seconds and something starts to autoplay that number yeah their autoplay numbers are what's boosting their their viewership and they don't care about that I mean they care about they don't care about having numbers to tell people like hey our viewership is up because because they don't tell they don't tell anybody but they do care about making you actually watch video and they don't count that they don't like use their own numbers for their own purposes you know what I mean like they aren't being like hey look all of our subscribers are watching a lot more video because we're making them like they're not like Facebook in that respect because they're not selling ads they don't need to like brag about their viewership cuz the only time you need to brag about viewership is when you're bragging to a marketer saying like look at how much more people are watching our stuff give us money yeah I still hate the fact that if I'm scrolling along and I want to view something and I want to read the per like the summary I can't get that thing to mute like yes yeah that drives me absolutely at the wall okay swinging back over to 5g Timothy wants to know what are the main companies that are actually going to profit from the 5g deployment I feel like Qualcomm has a monopoly on this yeah Qualcomm's got a pretty strong hold on it Intel theoretically down the line will Huawei though yeah while we will just they they sell a ton of 5v equipment a lot of the equipment providers Ericsson theoretically will profit you know these companies like Verizon 18t they're really eager to get into 5g and offer u5g services but they also have to spend a ton of money building out these networks so they don't necessary profit right away the the gains are more in kind of winning you over as a long-term customer and selling 5g services to businesses and I know whoever wants to use this stuff but that's further down the line I think in the near term you could see a lot of these equipment guys Cisco benefit from the 5g investment here's one from Macon aur makaan I apologize if I'm pronouncing that wrong is it really 5g or just boosted 4G I heard rumors it's just boosted 4G let's take that a step further how can you tell the difference no that's a great question there are a couple of key differences between 5g and 4G one I mean the speed boost thing is that one's tough because 4G is getting faster and faster to the point world we can get you know 1 1 gigabit per second connection on 4G so speeds a little bit that's a little bit murkier but things like latency the responsiveness of the network the fact that it can sort of connect different devices at different speeds that it's a little bit smarter that's that's how you can sort of tell it's 5g the use of super high frequency spectrum that's really only 5g that's not 4G those are some of the ways that you can sort of tell but I will admit like at least for the first year - like as you're transitioning between 5g and 4G it's gonna be kind of tough to tell here's a fantastic question from lost legacy What's Up sir will we still have gsm cdma or will 5g unite the signal bands lean signal band scuse me in terms of CDMA and like 2 or 3 G GSM that's eventually gonna get phased out as I think everyone moves to LTE and 5g exclusively that's gonna vary depending on what country you're in and how quickly these companies have embraced 5g I think down the line like we will get to this kind of universal standard with 5g where like every phone can work on any network that's kind of a dream at least early on though it's gonna be I think even more fragmented than before since every carrier will have their own specific spectrum or frequency that they need to tune their phones to so you'll probably see a lot of phones that are specific to carriers always early on like one that's optimized Verizon one that's optimized for EE one that's optimized for breaking T like the one plus you know one plus is supposed to come to Europe first and not in the US the 5g 1 plus phone and that's partially because they have to optimize for that network so you will at least early on see a lot of fragmentation and what about t-mobile Avery says I thought they would be the first that they said they'd be the first carrier to roll of 5g and they spent a ton of money on 5g equipment there they didn't they're not the first 18 t will launch low this year making them the first to launch mobile 5g t-mobile will be in the mix they're supposed to launch in I forget a lot of markets early next year at least a dozen if not more they'll be the mix in terms of that early deployment but they're not the first do we know where life I comes into play against all this wait what Wi-Fi somebody's asking about life I I don't know what life is I'm sorry apologies Wi-Fi one more from Ricky any thoughts on how they'll address signal strength in buildings there I mean in terms of like stadiums there they're talking about you know adding more repeaters that that rebroadcast 5g signals within that's where big space is in terms of like offices like when we're in right now they're gonna rely on Wi-Fi still it's it's not 5g isn't an answer for everything especially indoors so you can imagine you know Wi-Fi so playing a big role in this I just I'm curious to see how it actually plays up against since we struggle here in a big dense building getting getting 4G in and out I wonder if 5g will actually perform better but I think it's still gonna be struggle like this building has historically have been really bad for a sorceress yeah president but why oh geez not gonna help with that like the actually if you if you consider the spectrum being used it's fairly finicky when it comes to walls and windows we've got a lot of whatever old thick walls that block our signals so five g's not gonna help with that and electronic interference here yeah I mean I sit by the window and you'd think I'd have better connection but it's still pretty terrible yeah now them's the breaks but we are out of time thanks everybody for joining thanks for your questions we'll be back tomorrow with episode 505 gee I can almost promise you that just 500g yes we have three days in a row 5g non-stop so this is Roger years since 4G happened and lt I know since that yeah you've been like when is the next G in ten years you go into hibernation mode yeah it's Bob G hype is over it's like launched I just sort of like it retreats to cocoon 410 goes into standby mode that's right till 6g rolls around I can't wait for 60 all right take us on out of here guys is available on iTunes tune in feedburner stitcher google play music google podcast the amazon echo of course cnet.com we will see you all tomorrow bye bye you