Gadgetory

Dropbox has revamped its look to attract a more creative customer the file sharing service revealed the new splashy marketing campaign to put an emphasis on how Dropbox is cool and weird and different so maybe it'll catch your attention against the growing competition from file syncing services offered by giants like Apple Amazon and Google and maybe Wall Street will also notice Dropbox which is said to be worth 10 billion dollars talked about going public years ago but it never happened so what's different now the Dropbox logo has changed a bit instead of a box it's a bunch of diamonds that look sort of like a box and now it is using a new squished font big whoop right well these visual changes are not particularly that interesting to most folks in the scheme of things this shows Dropbox is trying to stand apart from the usual safe and boring blue and white personality of the competition the product itself really isn't changing with the new creative energy themed ads the company just wants to inspire you to pay for it to store your work so far it has convinced more than 500 million people and 200,000 businesses to do just that I'm Bridget Carey for more details go to cnn.com