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iMovie comes to the iPhone

2010-06-07
so you can actually record HD video right on your phone edit it right on your phone and then with a few taps email it send it in an MMS send it to mobile me send it to YouTube it's pretty remarkable but we're going even further than that because what we've done is we've written an application ourselves and rather tell you about this i I want to show to you and to show to you it's my great pleasure to invite Randy you Bulow's he's one of our incredible engineers our chief he's the chief architect for all our video apps I'd like Brandi to come up and show this to you himself Randy thanks very much you know I've been working on video editing software for a long time on some pretty groundbreaking products 15 years ago Final Cut Pro 3 years ago it was the new iMovie this year I had the opportunity to work on another one iMovie for iPhone and it's one of the most exciting things I've ever worked on you can now record HD video edit with beautiful theme transitions and titles and share your finish movies all on the device that you carry in your pocket every day it's really amazing let me show it to you go ahead and bring this up and you can see the icon there I'll go ahead and tap on that so once we bring up the application you get a list of all the projects that you have and I'm going to go ahead and just tap on this project and now I get my editing environment I can see the clips that I have edited into this project down here along the bottom I'm gonna go ahead and rotate the phone over so we go to landscape you see I got the same view here and let's go ahead and do a little bit of editing on this I can record directly into the timeline if I want or I can choose from existing clips and photos on the device I'm gonna go to my video being here and I'll just scroll down let's pick this clip and put this in and I can pinch and change the scale of the timeline down here and we'll go ahead and select this clip and now I can just grab the pin and drag this to trim the beginning portion of the clip to set the length to be whatever I'd like I can zoom that in a little bit if I like now let's go ahead and add a photo so what I'm gonna do is go back to my bin go to my photos then I'll scroll down here a little bit and we got this weekend an SF event I've got a nice picture here that's got the whole group so I'll go ahead and choose that now once I've got that in there I can tap on it and photos automatically get a Ken Burns effect on them so I can go ahead and adjust that I'll go back to the beginning and I can pan around I can zoom in and you'll see that we as we go from the beginning to the end I'll get a nice Ken Burns effect on that I can also use theme transitions so I'm going to go ahead to this title and I'm going to switch it from across dissolve to a theme transition and when I do that I get this nice theme transition that'll come across on here we can go ahead and put a title on the first clip I'll just double tap on it I'll select title and I'll choose an opening title I'll just go ahead and tap and I'll give a nice title here so I'll go ahead and just type in our California vacation and once I put that in there one of the things you'll notice is that it's put San Francisco on there the camera records geolocation information into the video that's been recorded and we pick that up automatically and it gets put into the theme as you see there on the screen now I'm gonna go ahead and add some music so I'll go ahead and I'll bring up the audio bin I could bring in music from my iTunes library or we also have some theme music that comes with the product so I'll go ahead and choose this playful track now let's go ahead and just play this back I'm going to show you a version of this project that was exported out at 720p HD and what you're going to see was produced entirely on the phone recorded edited rendered all completely on the phone show you that that's that's iMovie for iPhone 4 thanks very much
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