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iPhone 7 breaks Apple's sales records

2017-01-31
it's been a record-breaking quarter for Apple with earnings coming out for the holiday court in our scene at senior a Teixeira tip Caen has been following the earnings now Shara obviously the iPhone 7 has been a big performer and it's broken the losing streak that Apple's had for the past three quarters what does this mean for the company at large yeah so it was really important that the iPhone do well this quarter they came out with the iPhone 7 in September it looks a lot like the success and the 6 so there were some questions how well it's actually been doing they had record sales over 78 million iPhones sold they said that the seven-plus has actually been selling extremely well which makes a lot of sense because it had all the new camera features so this is really important for Apple most of their revenue comes from the phone and in terms of the other revenue streams obviously we've got the new MacBooks that came out with the touch bar we have air pods and the Apple watch and iPads did we get any indication on how those were performing yeah Tim Cook spent a lot of time on the call talking about how it was basically just a record quarter max did extremely well they don't break out Apple watch sales but they said it was a record both in terms of units and in revenue air pods they kind of talked about how they had this strong wearables lineup now kind of the only really negative spot was the iPad which fell for the 12th straight quarter no matter what they do with the new iPad pro adding these different features it just doesn't seem to get people to buy it and here's an interesting one services now tell me about what this category actually is and why it is such a big driver for Apple's earnings going forward services as things like the App Store Apple Care Apple pay all of these things you do with your phone basically for Apple it's a big deal because that's something that is steady so if you are paying for iCloud you're paying for it every month it's not just a one-time purchase like a phone and then you know you don't buy it again for two years it's only about seven billion dollars in revenue is what it was this quarter comparison the iPhone was over 50 billion so it's not a huge percentage for them but it's something that's just growing a ton and what about the rumors about Apple moving into content and tell and creation would that full under the services been a - yeah that definitely would they noted that they're hoping to double their services business over the next four years that presumably would come from new sorts of services getting people to pay for more things so along with having an iCloud accounts and Apple music they want you to pay for an Apple TV account or whatever it is they have so that's probably a big factor in how they actually get that business to increase so much sharra thank you so much make sure to stay tuned to seen it for all the latest on Apple and everything else tech
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