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The $12,000 Apple Mac Pro Setup

2019-06-04
good morning so yesterday Apple announced their new Mac Pro and the setup that they've showcased like the example workstation that they've built and put on their website and shown on media pictures is a $12,000 set up at the base price like the starting price to get everything that you see in that photo the screen the stand and a base model Mac Pro is twelve thousand US dollars it is super expensive and when you compare that to like the last Mac Pro they offered when they had the trashcan and whatever monitor they had available back then the cinema display that was like a five thousand dollar setup so this is a lot more expensive than it used to be but the moment I heard that price tag like six thousand dollars for an eight-core desktop and then another six thousand dollars for a display it just did not sit right with me but over the past 24 hours I've come to the realization that that system is not for me I want it to be I really wish Apple was making a quote-unquote professional system for people to make YouTube videos but the reality is it's built for a completely different class of user it's built for people that are comfortable dropping like twenty or thirty thousand dollars on these workstations and that's who these products are for so I think one of the biggest reasons why myself and a lot of other content creators or even publications are a little bit confused at this price tag is because the hardware has changed a lot over the past four or five years like five years ago hardware was separated into kind of two main categories consumer stuff and then professional stuff and the consumer stuff was like two maybe four core CPUs and whatever goes with that and then the professional-grade stuff was like four to 1618 sometimes even twenty core CPUs they were very expensive but that's what separated the two kind of classes of hardware but regular consumers back then would sometimes buy professional grade stuff for better performance because you couldn't get more than four cores with the consumer grade stuff so over the past couple of years we've seen a huge improvement in Hardware from companies like Intel and NVIDIA to the point where you can get equal and sometimes even better performance with the consumer grade stuff now then you can with the professional like Zeon great stuff so when you look at that price tag it is weird that a company is selling an eight-core desktop system for $6,000 we can buy like a 16 core thread Ripper system for half the price or less and the fact that has an Apple logo on it just paints a target on its back it's easy to make fun of an Apple has a track record for having some pretty overpriced products but the reality is with this system these are just very expensive to produce and they're not meant for people like you and I they're meant for people that can actually make use of the type of hardware that's in it now speaking of that hardware it is running some very powerful stuff the CPU in the base model is already a $3,000 CPU from Intel it's not something that I would ever make use of but for the right user that it's what it's there for you can bump it up to a 28 core CPU which is bonkers but the hardware in here is very configurable and very powerful and it's something that's quite different from anything that Apple's offered in a really long time it's pretty configurable you're not going to get as many options as like a windows-based workstation but the whole product feels like they did a good job with what professionals want Apple to do it's an expensive system but it's an apple system so they've made a pretty different focus with this product than their regular consumer lineup right it's clearly geared towards some very heavy workflows but it's also quite different in aesthetics it's perforated all over it doesn't look particularly sleek it has a very industrial look and the truth is if that product did not have an Apple logo on it like let's say I don't know let's say Xiaomi made this case and put it out on the market people would probably call that thing ugly the whole cheesegrater front is something that just doesn't look very Apple for 2019 now with that heavily perforated front you get something that no other system has in the Apple ecosystem that case allows a huge amount of air to flow through the system which something like a sleek regular Mac looking product wouldn't be able to do so I'm glad they went with that perforated design it's not the most visually appealing but it was the right choice and I also want to talk about the screen real quick during the presentation when they're just showcasing the product and talking about its features I was trying to guess what that thing would cost and I thought it'd be like $2,000 maybe 2500 bucks at most it ended up being five thousand dollars plus another thousand for the stand and remember thinking like that's that's insane like who's gonna buy that and then they compared it to these reference monitor these like thirty or forty thousand dollar pieces of equipment and I'm not gonna pretend like I know anything about them I've never seen a studio monitor in my life but looking at the specs there's some crazy stuff going on they have a contrast ratio of a million to one which is something we never see outside of OLED panels they've built this thing with a regular LCD well not a regular LCD but with an LCD that they've tweaked and modified to produce a crazy high quality image at what seems like a fraction of the price of its competitors and again it's for a market that's not me right it's for professionals that need consistency between the screens and that's what these products are for that's who these products are gonna be sold to but I really wish I could be someone that could make use of it just for the interest of that technology because I'm someone who shoots in 5k I don't use ProRes like that whole product lineup is not built for me I'm not someone who would ever use ECC memory so for the people that are interested in this stuff you now have what seems like a really good option for the professional workstation okay hope you guys enjoyed this video thumbs if you liked it subs we'd love to see you guys next time
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