Gadgetory

okay so I think you should preface this video with a quick note I like oneplus as a company I really like what they've tried to do over the past few years I like most of their products however I do feel like there's a shift in the direction of the company so I thought it would make a video on that everyone knows this phone this is the oneplus 7 pro this came out about a month ago it is a phone with a super smooth display it's 90 Hertz stuff just looks crazy smooth on it bright AMOLED it's in my opinion one of the best-looking displays and the smartphone market right now it also has a pop up camera to keep the front display really clean but when they announced this phone it became apparent that in some parts of the world including the United States and Canada this would be the only one plus phone that you would be able to buy the more expensive pro variant of the oneplus 7 the regular one plus seven would not be available in those markets so if you're in the US or Canada you could only buy the one plus seven Pro not the regular one plus seven if you wanted a cheaper one plus you would be able to buy last year's model like remaining stock of the oneplus 60 now haven't used the one plus seven phone for a little bit this is a fantastic phone now if you convert it like again because it's not available here I can't get exact pricing but if you converted it from whatever markets are available in two US dollars it's around five hundred five hundred fifty US dollars so it's a reasonable price for what's essentially an upgraded version of the one plus 60 now as cool as this phone is the thing that I found more interesting was the fact that they were not selling this phone in North America now when they first made that announcement of we're not selling this phone the sentiment that I got online was that oneplus is being greedy why are they doing this why are they selling this phone only like in Asia and in India like why aren't they selling it in North America and that is the real question so earlier this year counterpoint research put out some data and the headline of their article was that oneplus was now one of the top five smartphone manufacturers when it came to the premium segment so you have your big names like Apple and Samsung who've lost a little bit of market share and then you have Kwame Oppo and oneplus who've all gained in market share and it's not like you know if they're the best companies in the world all of a sudden but the fact that oneplus who has always been a small company is now top five in premium smartphone manufacturers and there's like 40 of them or something there's a lot of them and their top five that's impressive but buried in this article was a more interesting note when it came to region it was China India in Western Europe that drove four-fifths of its global shipments that means that 80 percent of the phones that were moved went to China India or Western Europe there's no mention of the United States there's no mention of Canada there's no mention of North America at all it all went to those three places or the majority of it went to those three places and if you take a step back and look at the history of oneplus like they started off as a company selling budget phones $300 smart phones that were designed to shake up the market and it worked and obviously that business model wasn't sustainable long term you can't just keep selling these super cheap phones with really low margins that's just a really bad way to do business but it got them the attention of enough people and every year that went by they bumped up the price a little bit while improving the phone and the strategy works like you basically take the fastest SOC at the time package it into a nice-looking case mid to your camera and you sell it and they've made a great name for themselves doing just that and they've made waves with that product in Asia India China people love oneplus there but in North America they've made some moves they're just not super popular yet and like any business minded company you want to penetrate North America because that's where a ton of users are if you can get people in North America to buy this phone you win so that's what this phone is designed to do the oneplus 7 pro with the 90 Hertz OLED panel the pop-up camera crazy fast storage warped charging and then add a splash of Robert Downey jr. for some ads in Asia and maybe you got a winning formula but in doing so by only selling the oneplus 7 pro in North America and not the regular one +7 it's shown how much the company has shifted from their original business model it's shown how much the company has grown over the years but it's also shown how much the market has shifted so when they first had the original oneplus one they made a name for themselves as flagship killers and over the years more and more companies have done the exact same thing making these mid tier phones designed to disrupt the flagship market and it's a very crowded space at this point and when you have to compete with phones like the Park phone and the k20 it is very hard to make money in that business so they've shifted targets to a very different demographic they're now selling premium smartphones and that's a market that I think that can be very competitive in over the next few years now the reason why I made this video was not because I dislike oneplus or anything like that it's because the regular one plus seven is so good I'm not gonna do a review on this thing it really is like a upgraded version of the 60 but it's a shame that they didn't sell this in North America I get why they did it like it makes perfect sense and I don't blame them for going down this business route but I can't help but be a little bit disappointed because if I had to choose like one of these phones to recommend to the average person in North America it would be the regular one plus 7 not the one plus 7 Pro ok I hope this you thought it was helpful hope you guys enjoyed it thumbs we liked it subs if you loved it see you guys next time