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Ask GN 87: Response to 'Shill' Claims, GPU Driver Optimization

2018-06-29
hey rod and welcome back to another ask Jian as always it leave your questions in the comment section below to be considered for the next episodes of ask GN we also have a bonus episode on patreon.com slash gamers Nexus and we're shooting three total videos for Astraea and today two of which will be going live on the main channel and one on the patreon channel final note here before we get started we also have a brand new limited edition shirt once these are sold that's it the gone are not making any more so this is a foil print GN tear down logo shirt we've made this shirt design last year for our 10 year anniversary in business I started the site around 2007 working on it then and have been working on it ever since so that was our ten-year anniversary design we still sell it but we're making a special foil version which is just shiny and kind of awesome in general has completely custom measurements for all the sleeving and everything else on the shirt really high quality cotton all that stuff anyway if you want to pick one up you can pre-order it on store like Aaron's Nexus dotnet once they're gone they're gone or not making anymore but we are trying to figure out obviously how many of each size to make so hence the P order be a little bit till they're out because we do need to figure out how many of you are ordering which sizes anyway that's over there if you want it and just consider this section of me talking the ad for this video because we won't place one otherwise if you want any other items on the store we are adding more and more things there again to try and continue distancing ourselves from manufacturer advertisers for a focus on remaining completely non biased and saying whatever the hell I want to say on camera so yeah we have cool stuff we have the mod mat which is 4 feet by 2 feet modding surface anti-static really high-quality materials has a print on it for one awesome branding and two useful features like wiring guides and stuff like that grid 4gb tear downs and we also have our new shirt design over there and then the teardown and crystals that we gave way as awards at Computex so that's the that's the ad for this one let's roll in three questions first one I would have to try and keep my blood pressure low on this is from nori Baja blast to freeze chill on discord from the patreon discord nori asks GN staff thoughts on tech tuber business practices being blasted over Twitter so this is about something that was going on actually the morning that I was waking up early to get on a train to go to the airport in Japan to come home and sit on a plane for like 20 hours so that day basically there was a tweet which has since I don't know if it was removed or what but definitely the user posted public apologies to us specifically and I think to a couple of other people but there was a tweet saying that basically youtubers are paid to visit the booths at Computex all coverage you see is basically fake they are all paid to do it and that they learned this by seeing actual invoices well there's a reason they apologized to us and a couple of other things happened behind the scenes after we got involved with it because it was but let's go over the basics here first of all the original tweet went up pretty early in the morning in Japan when I was waking up so we had no time to make a proper response then and what we did was I spent 20 hours on planes figuring out what happened what was said who said what and contacting those individuals privately and getting the matter mostly resolved not entirely to my liking but we'll talk about that in a moment there again was a public apology posted to us and anyway what happened was this basically an individual who is now formerly employed as I understand it at a PR company spread outright lies about gamers Nexus and other media outlets to an individual on Twitter who then shared that stuff I believe the individual from the PR company also shared this with video cards and maybe other rumor mill sites but not sure who precisely was the messenger there versus the messenger versus who was just passing on information they heard secondhand or whatever anyway formerly employed at PR company and the things they said were extremely offensive for a number of reasons so we've seen the private conversations and basically what it boils down to is this individual have their feelings hurt because I did not go to their party at Computex so let's talk about how gamers next is just briefly talk about how we make money and some of the ways we do how we specifically and explicitly do not make money because I find it offensively unethical and also talk about my stance on parties in the industry first of all industry parties are a complete waste of my time and I don't go so there's a reason I didn't go to this individuals party had contacts because I hate them and I find them a waste of time because when we go to an event I am not there especially if it's in another country to go hang out with people in the industry and drink alcohol or eat or whatever they want to do I might go to dinner every now and then I might go hang out with like Paul or Kyle or people I find agreeable but the companies we meet with them at their booth or their suite unpaid I don't charge for that because I find that unethical we meet them at their booth or their suite and they we talk to them there we cover the product and that's really the end of the transaction I don't do extra events or extracurricular activities if I can avoid it because I'm there to work and when we're there first of all my team doesn't care about those either so let me give you an example of how the day works at a convention wake up at like 6:00 or 7:00 a.m. start working on yesterday's content or the schedule for today go to the show from basically 8:00 or so in the morning maybe 9:00 until like five or six and then we'll break for food we often skip lunch bring it with us break for food at that point go back to the room and spend the entire rest of the night editing obviously if my team members want to go somewhere get out escape for a little bit I'm fine with that but certainly no one wants to waste their time at a loud venue with people that frankly yeah I like a lot of people I work with in the industry but I really I don't want to go to a bar and hang out with you after we've just spent 12 hours on a convention floor shooting videos I really don't and it's not personal it's just that we're there to work and a lot of the work is editing all the content so we spent 12 hours shooting it during the day better go back and produce it in the suite afterwards otherwise what the hell are we doing there so that's my stance on party now it stands on charging for booths we do not do it I don't really have an opinion on other people who do but I'm speaking for games Nexus we do not charge to visit a booth I have several conversations including conversations with this company and this individual where we say we don't charge to visit a booth we will sell standard advertising so you see these in videos we didn't have one for this one because I advertise this but typically it's within the first minute or so I'll say this video is brought to you by the company it's very clearly disclosed as an ad and we advertise their product and I try also to not advertise so that's another we have pretty high standards for advertisements we've turned down a whole hell of a lot of them this year SCD keys all those types of places I bounced those almost daily and I'm not afraid to tell them you know let me know when you have something that's not garbage or a scam and we'll consider advertising it so very high standards that's why I found it so offensive that this individuals seem to really specifically hate us but it seemed like it was a personal thing from what I learned so anyway the individual the company employee further stated that youtubers quote discussed him and that the person former employee quote just wants people to be honest so let me be honest then with you if you want me to visit your booth stop representing shitty products and maybe don't be an asshole because here's the thing if you have something worth seeing we will go out of our way to cover it normally the first two days I booked them solid we can't escape very little time on the schedule to do anything else but at Computex I have two teams of two we split up sometimes and one of the teams jobs is the other team is to be a recon group come back at the end of the day one to whatever tell me what's cool and we'll go out of our way and cover it as soon as we possibly can and that's the whole thing with being an outlet that prides itself on reporting and on facts and on journalism is that we go out of our way to cover things that are really cool or maybe need to be covered because they are unethical or something like that like the 28 core demo that I rather publicly talked against turning copy tags so that's all that it takes have something that's worth seen if you feel like you have to pay people to go to the booth there's a serious problem with the products you're representing and unfortunately for you we don't accept money to go to booths so even that's not enough even though this person seems to think that's what we require the amount of booths I'll just point out that we saw at combi tax if we charge to get others I have so much money but we don't and we actually operate on pretty slim margins overall there's a reason we're in my house right now so that's kind of how I look at a lot of this stuff I mean you know we've contacted the PR agency we have demanded a public apology for their employees egregious actions and gross and confidence in my opinion the company has privately and profusely apologized but they have shown cowardice every time we've asked for a public apology and so they've backed out of it out of pure respect I am NOT going to name the company its owner or the employee involved but I can say that we found their actions incredibly offensive we will never be working with that company again and we will not work with at with any of their active clients or future clients and that's just how it's gonna be if you're gonna you know this the individual acting under the company although apparently in a private conversation clearly had it out for me and other youtubers and they completely spread lies they had no idea what they were talking about they just really seemed upset that people didn't go visit their booth represent whoever they're representing or go to their party which was a waste of time for anyone not just that person all of them are a waste of my time because I'm there to make cool videos for you guys to watch not to go waste three hours somewhere else with people I already saw all day for videos so anyway ironically the company representative even suggested that we'd all make more money if we just let this go and move on and don't ask for public apology you know same things like media are all shells and require money to visit booths paraphrased and then hiding behind a promise of everyone just making more money if we let it go where do you see the disconnect do you see the irony I'm not in it for the money I'd make a lot more of it if I had a normal job working for someone else I'll tell you that right now so anyway my thoughts on it Noorie thank you for the question are that the business practices being discussed particularly regarding gamers Nexus because that's I'm only speak on behalf of myself I don't know what the other guys really do but our business practices are simple make cool stuff and we'll come see your booth if you want to be an advertiser we welcome it please have a good product to advertise we'd be happy to run ads for you but we never charge to visit booths and that's the way it is and also for the record two of our advertisers during Computex we did not even visit I think at least one of them if not both didn't even have a booth at the show so those were ads sold for like the month of June and they were placed in the month of June and that's how it worked anyway also combi tags cost a hell of a lot of money more than more than more than you can imagine so next question real question time premium let I just I kind of wanted to just get that off my chest has been bothering me and I've been trying to work with the company privately and saying like you know you should make this right and post an apology but they won't do it so I'll give you that much publicly and if they give me further problems I guess I don't know maybe we'll talk again but whatever it's kind of water under the bridge at this point I just J did a video linus minuses team talked out on lan show we were travelling when all this was going down and I thought well now that I've had time to talk to everyone give them a chance privately we'll talk about it a bit publicly and just make it very clear how GN makes money because it's important and also other modes we make money a significant amount of our money is from patreon patreon our comms up gamers Nexus a very large amount is from our store now at store dat game is excess net the reason for those two avenues is so that I can reduce reliance on vendors for advertising money and we target people like Dollar Shave for example who don't make products we review because it actually makes a lot of sense as an advertiser to review things that don't give you ad money of course so anyway it's we've got a strategy to move away from that kind of stuff we still obviously depend on it a bit but we're very careful about who we choose as our advertisers what they're giving us money for and and of course trying to create a wall between the editorial side and the advertising side I've got a guy on our team because all the ad reporting for us and that isolates me from it so that I don't have any of that in my mind when I'm reviewing a product as made obvious because we have advertisers whom we've also reviewed negatively for their products recently okay premium lag says okay this might be a stupid question but I need to ask it I'm I'm actually really excited for this after the last question why is it that GPU drivers have to optimize for game surely the drivers are there for developers to access the hardware and not for the hardware to support the game I don't understand this is a fantastic question premium lag and allow me to elaborate so drivers are really interesting they are incredibly complex pieces of solve for that interface between the GPU and the game and I think I'm particularly excited about this question because it's actually Hardware topic and not drama in the industry so with drivers the cool thing is that for DirectX 11 in particular basically all of the optimization stuff before game comes out a lot of that falls on AMD and NVIDIA may be to some extent Intel but very very little so amnion Nvidia have experts at their companies for building drivers around how a game works and they'll actually have to build for shaders individually for game to execute the shaders and the game's graphics in a way that worked well on their hardware and the our Nvidia hardware and this is because they have the most the lowest level access to the device the GPU through the drivers has close to the metal as we say as you can get it's as close to that piece of silicon as you can get the game developer is sitting behind a giant wall it's called an abstraction layer and that abstraction layer is the API DirectX 12 and Vulcan allow the developers to get way closer to the metal to the silicon then DirectX 11 does and so in modern scenarios with properly executed DirectX 12 Vulkan API is the developers actually bear the responsibility that the driver vendors used to bear and that is really difficult for developers to take on along with all their other responsibilities which is why you see so little proper Vulcan adoption takes very technical people and it takes extra team members who aren't under the same crunch to just get the game done because optimizations not first of all it takes years to make a game optimizations not necessarily in the forefront of everyone's mind and doing it especially for an API when they can just use DirectX 11 or wrap it with DX 12 isn't that is that seems like a much more agreeable approach if you have time or financial constraints so why then do GPU drivers have to optimize for the game while directing seven that is the closest you can get to the GPU silicon because the developers just they have that barrier between them and the GPU and so the driver has to pick up all the slack to answer that question now as for DirectX 12 or Vulcan the drivers are still important but less so so now the what used to be done by driver teams is hopefully going to be done by engine teams going forward and Nvidia AMD dispatch engineers two major companies to help them optimize their games now for DirectX 12 and Vulcan because of this difference and the dichotomy of where development is happening these days with modern API is more or less requiring more softer side game specific or engine specific optimizations rather than driver specific things so every game behaves differently developers programmed them differently the GPS from Nvidia AMD are very different as well in a lot of ways and they're similar in others but their architectures are different and so the way shaders execute are or the way shaders are processed I should say on each device are going to vary game to game depending on how its programmed and so the dry render just have to fix it a lot of time because the game developers might not have that insight they don't make the hardware they don't know but also they're under huge time constraints so you get a product done a game and get out the door and if you're now asking them to do what driver developers just have decades of experience I mean that's a lot that's that's a whole lot of extra burden so I hope that answers your question decently but basically it's a matter of where is the wall between these software developer and the hardware and then who picks up the slack from there hopefully that answers it great question though if any of you have more questions like that please ask them I love those types of technical questions next one si Sdn says hey si for the i90 deleted what were the non-conductive clear nail polishes that you found what method did you use to find out they were non-conductive set up a circuit with a voltmeter input an anode and cathode in the nail polish and look for a current blow actually no that's a brilliant idea my approach was apply the nail polish and see if it dies it was short something and so that worked for me now this is what I use I actually don't know what it is what is it called argan oil formula color therapy something like that so the thing is I don't just assume this is always going to be good because I am positive these formulas change all the time based on price of chemicals and stuff so who knows this the next round of this could actually be detrimental but let me read to you something I've read in the past this is from VSG of thermal bench who explained to me once why certain nail polishes work as a protection from short circuiting versus liquid metal and others don't so VSG previously said nail polish typically has nitrocellulose or another functionalized cellulose in it which forms a thin stable film without a gap over items such as fingernails or the capacitors you used it over and alkyl acetate helps move it into place and then promptly evaporates leaving behind just the thin film some nail polish formulations have benzene derivates and excuse my pronunciation here toluene told totally when I don't know tol you e and E is a prime candidate used by some companies which does a similar job as nitrocellulose look at the composition before buying or using these as the toluene isn't nice to play with even at lower concentrations so if you need some guidelines that's it it's got some you know just play that back it's got some information on chemicals that are unfavorable for deleted components also there are more professional products you could use but I mean I just I took that because it was around already so if you've got someone who uses a nail polish in this house kind of makes it a bit easier next one is Brad who says what kind of effect do your mod matte product placement pieces have on hot matte sales do you see a big spike versus episodes that don't do anything for them so this question would be a great example of that actually so it's a yes a bit there's a reason that I try to mention them because I mean they're really expensive to make and I like to keep moving them obviously the people who the the customers have loved these things and as we've gotten better at manufacturing them we've started making more and so whenever I mention it I do try to monitor the sales performance as you're asking and there is an impact some days some episodes may we'll see one or two extra sales and solve them we see a lot more it just depends on to what extent the mod map was discussed there's on store documents Nexus not net if you want to pick it up for a building service that's really ultra high quality we think it's the best on the market for a mod matte anyway it depends but yes the the product sales are becoming a part of our business that we're very proud of because we are starting to focus more and more on functional products things outside of cool shirts although we do those two stuff outside of sticking a logo on things because I think we can provide a great service and we can make cool products and it will allow us to continue to do what we do with less dependence again on sort of the first party providers of the products we review so yeah it does impact sales sometimes it's it's very modest not a big deal other times it can actually be extremely helpful so it all just depends on kind of the context next one Chris Lee Bayer 92 good morning finally found time to join support with all the Nvidia rumors flying around I thought I'd have a question about water cooling cards basically this question is if your water cooling a card on an open loop and aftermarket harbors addition is there a reasonable difference in performance and PCBs can be different the VRMs can be different between them let's assume you find something compatible for the aftermarket card you're looking at as long as you have compatibility references easiest to work with there are a lot of them they sort of one size fits all but if you find compatibility on a really good PCB like a gaming X or something like that then potential advantages might be although not always potentially lower vrm thermals under a heavier overclock with VR arms better spreads heat over a wider area potentially stay more stable frequency at a very high-end overclock but ultimately you know with Nvidia cards you're pretty restricted on voltage so you can't push that much and the silicon quality itself is more of a distinction between performance than anything else so we could take a founders edition card and like a gaming X that I have over here just by coincidence and I've got a nice just wonderfully to but take either one of these cards versus the founders edition and it's possible that the more expensive aftermarket card actually overclocks worse or it's possible the reference card overclocks worse and that just comes down to how good is the particular piece of silicon on that card and unfortunately for as good as these aftermarket designs are a lot of the time the GPU quality itself is what dictates performance so it doesn't matter a whole lot once your liquid cooling it you've taken care of pretty much everything that these advanced coolers do which is perform quiet and cool under heavier loads where the reference cards really struggle with that but if your liquid clean it you've solved that so it can matter but because we're limited on voltage and bios mods and stuff like that the extent to which it matters is is limited let me kind of limit this here too while we're at it so tell more quickly Noorie baja blast freeze Jill says how come you guys didn't stream on Twitch don't stream on Twitch hate twitching YouTube at the same time so you have expanded platform coverage we're considering it very strongly it's a good move for diversifying our viewership and revenue in case something happens to one of the two platforms so we are certainly considering it and Noorie also asked after your travels to Tokyo attack what is something that Tokyo has that you wish you had back home I think I can speak for our whole team when I say for six of whatever store we were in in Akihabara cuz it just had all kinds of like floor two was filled with technology the prices were not good but it's so cool just to see that stuff in prison because sometimes you know you work on this stuff sometimes you just want to go spend an hour and bum around in a store and look at things which is why stores go out of business because one bhai honey thing at least in the US but floor six have this amazing selection of just kind of nerdy toys and things felt like I was a kid again so I'd love to have something like that back home that's it for this one it's probably a bit long because the first question but I'm glad that I got to say all that now thank you for watching as always subscribe for more go to patreon.com/scishow it's to grab our bonus episode go to store it on cameras axis dotnet to pick up a limited edition foil GN tear down shirt it's an anniversary anniversary edition thank you for watching I'll see you all next time
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