Gadgetory

so there's some confusion stemming from end videos at GTX 1080 and GTX 1070 Lodge and that confusion is centered on the term founders edition which sounds like something out of a Kickstarter campaign maybe you have the legendary edition or whatever and it's a limited time offer that is not the case with the gtx 1088 founders edition it is not limited time it is not only for founders or early buyers as we understand it's in the gaming world but what it is is a replacement of the nomenclature reference card using these air quotes just to kind of be clear about things because there's these terms are important to understand because it has caused this confusion so the reference cards they have a reference cooler that reference PCB and they of course just have a standard clock they're basically a stock card as stock as you can get it anyway that has existed for several generations now the new generation GT X 1080 1070 the term reference card is gone nvidia has axed it they have replaced it with founders Edition that means the terms are effectively synonymous if you hear us or anyone else use the phrase a reference card when referring to the new GT X 1080 or 1070 what they are referring to is what Nvidia is branding as the founders Edition same thing so here's where the confusion came from Nvidia did its review of the GTX 1000 series on Friday we were there we covered it and they sort of on stage presented this as we're going to have cards from $600 MSRP to a special $700 version the founders Edition and they talked about overclocking maybe not the same sentence but in a basically the same paragraph with regard to the founders Edition so it sounded like to us anyway and I know to a lot of folks who commented on our videos asking for clarity it sounded like the founders Edition was specially Bend or maybe had some kind of special thing in there basically became a question of what what special founders Edition versus reference and the the thing is there's no more reference so it's replaced it it's not specially Bend it has the new ID or new industrial design which is that sort of tessellated shroud but it's got the same more or less cooler used to it has the vay for chamber cooling with a large alloy block with fins in it and a vrm blower fan and in the shroud pretty much the reference color we know I should say founders edition cooler that we know pretty much the same thing there so there's no special bidding no pre overclock even and it cost seven hundred dollars so then the question becomes okay I get it there is no more reference card there is only this founders edition gtx 1080 why then does it cost more than the $600 MSRP the answer to that just from our analysis because there's the short of it there was a long discussion with nvidia about this so the short of it is this is my analysis of the situation I don't think NVIDIA wants to compete with their partners because just like why would you if you're a supplier of a product which Nvidia is to go out and then sell your own product while you have partners trying to do the same on your behalf is something you need to be careful of as a supplier and videos in an interesting market position as are these other vendors in some cases within the industry because they both make an end-user product and they make the device that goes into it that is sold to what effectively becomes the that and board partners so MSI and EVGA and PNY and Asus and all the others will buy the gpgpu whatever that Pascal chip is that they want to buy from Nvidia they'll put that into maybe their own board maybe with to go back to the same people twin frozer or a CX or whatever Strix whatever cooling solutions they have they might throw that on there and those cards can be priced anywhere from $600 is higher so $600 is MSRP they can sell as low as 600 founders Edition 700 maybe something like a hybrid some liquid cool device would be 750 800 I'm that's just total example I'm not telling you something that that is unannounced total example so basically NVIDIA was trying to come in at the middle of the stack they're saying look we want people to be able to our partners be able to sell stuff down here we want them to be able to sell stuff up here we want to be in the middle with this reference this founders edition reference card so a founders edition equals reference card that's the end of that and video is making one device that looks like 11 and video is making one device and that is the founders Edition they are not making - they are not making a reference card and a founders Edition card hopefully that clears everything up I really don't think there's more that I can say here without just repeating myself a thousand more different ways but there were a lot of questions about this so I wanted to be very clear if you do have more questions about this there's an article I wrote it's a couple hundred words pretty short for us hit that in the link in the description below that will recap everything and provide maybe a little bit more information but that's really basically it so hopefully that answers your questions if you have more please post them because I will find the answers for you and or at least try to and of course we'll be covering these cards as they near official launch which is May 27th for the 1080 and June 10th for the gtx 1070 i just got off a plane so we just got back from austin going to Computex soon and we will be at Computex when the card officially launches but if you're not our reviews and all of that will be as normal online on on the day you would expect them to be so thank you for watching patron like the petrel video if you wanna helps out directly I'll see you all next time