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"Is Intel Actually Screwed?" Ft. Gordon of PC World

2019-06-02
hey everyone I'm joined by Gordon from PC world hey everyone Gordon you've been on this with me it feels like for every major Lodge okay talk about it through Intel we've done and the discussion in the past but what we're here to talk about now is an internet comment oh okay all right comment is Intel is screwed before that this video is brought to you by thermal grizzly and their high-end thermal compounds thermal grizzly makes cryo not paste for high thermal performance and conductivity without being electrically conductive so you don't have to worry about shorting components cryo knot is particularly good for replacing stock GPU pastes as cryo knot is a non curing compound learn more at the link in the description below is Intel really screw that's our topic today okay that all right my hot tank on that yes but they don't care yes desktop they're getting their clocks clean they're definitely losing the marketing battle the perception war the perception of cost although that's going to change obviously a little bit but I do think yeah I mean the excitement around ricin is crazy and I don't know how to explain it because AMD is successfully taking a cpu which so many people don't get too excited about if you've got all excited about this launch like the first time rise to kick around and then Zen plastic got excite about so I think AMD is kicking their butt on desktop so yeah they're screwed because everybody wants to line up and see what Rison is before they make a purchase no everybody's like I'm not gonna buy anything - I see rising numbers from Steve here cuz he knows something about or from guard on that PC I don't think people care because it's desktop and I love desktop you love desktop we love desktop Coffee Tex loves this up time Walt loves desktop us loves this up everybody loves desktop but nobody buys them you sound like a Microsoft the entire hitting the rap right now the entire world boy I'm waiting for you guys Steve Ballmer Omni star jump around but the problem is desktop still don't move the needle enough Intel's numbers our servers money lots of money margin laptops servers got a lot of margin and they move a lot of volume in laptops and you notice intel says hey we got a new eight core night Jen nothing much left in it but it's getting a quarter right it's a butt-kicking CPU there ain't no AMD chip to compete with why do it right because ambhi's our Intel it's not going to just sit around on laptops let ambi come up and clock them in the face yeah on desktop they're like oh whatever you got 12 cores we got a we got these bin parts right where the five gigahertz I thought that that launch was a little weak I thought the night or the announcement I had a KS yeah it's like it's almost like an admission of we we actually don't have anything what can we what because it didn't even come out the show it's coming out like end of year so it's like last week they're like oh no what what can we do yeah I know I think the thing is like look it surprised me because I mean the K part was damn near five gigahertz and EMC on manual to turn on your it's you're getting it all core overclock anyway I'll back it in the motherboard so this is a better part it's gonna over there bin you'll get better clocks on but yeah it's not today you're right that's in the air so but they don't care if you don't care legitimately that much about desktop not enough that they need to proactively get out there to be way in front because they are so far in front in laptops aim design Intel still just in terms of comparative size between the two companies financially Intel it's just so so far larger than AMD you know like it's larger than nvidia so intel's got a really long way to fall yes i think to really start feeling any any pain from it and also to i should point out that you're saying intel doesn't really care that much about desktop there are people at intel you clear a desktop so like people in our audience shouldn't feel completely neglected but intel as a company certainly more focus on like server and mobile right or a notebook rather know i agree and that's those areas they don't want to lose desktops they knew they sort of lost when rising came out of the way you know they sort of it's been tough for them yeah really hard slog so i you know and again i say they don't care because that doesn't mean intel is a prideful company folks you don't get to be the size of Intel unless you are prideful they just know they don't have anything that really can respond respond yet but I've been doing this long enough you've been around this long enough that Intel responds it may not happen in 2019 it might not have it happened in 2029 but you can damn near bet when in tow comes out with their response on desktop and they wanna beat AMD it's gonna be this gonna be a monster part I mean Intel certainly is it's not like the company is incompetent no and they have a lot of money and you know money can solve a lot of problems time is the the biggest lack of a resource they have because AMD has been able to seize the opportunity while Intel's had a deficit in 14 nanometer has had trouble getting 10 nano like all of these bad things lined up at wants for Intel and then Andy also launched a pretty good architecture so it's like you can't really ask for much more if you're AMD I know it gets because I we did a Q&A with the Lisa Sioux after the keynote just a few of us and after the whole thing else I went over and I said they say wow you know I I go all the way back to the original 1 gigahertz k7 because you know that slide they have yeah k7 64-bit just all these incredible milestones that AMD have and it's just like how the hell you know basically they come up and they they win something and then they lose again but again how do you get to the perfect storm where Intel can't ship parts until doesn't happen of course Intel cost more money that perfect storm aside I was like this is like it back to a future thing like how did it get into a DeLorean and go back and like sabotage that spot right now yeah I mean it seems like it feels bit for something up I mean how the hell can they I mean I know it's like is this luck or back to the futures well it's not luck so she sort of confirmed - in the future yeah AMD has a time machine and confirmed it yes Jordan confirmed it here PC world exclusive reports on you gamers Nexus mr. fusion method nice oh maybe they had one the end overclocked a gigahertz or something gonna 8.8 gigahertz 8.8 gigawatts sticker watts gigahertz yeah they figured no matter I'm just amazing to think that AMD and I'm gushing about them because I'm just super impressed but no it's Intel screwed yeah in the short term long term no and fanboys you're out there if and when Intel comes back to the part that is really worthy that just simply smokes ambi parts or at least is good enough that you go like head-to-head head-to-head and better price whatever you have to at least then say this is a good part you can't just be on your fanboy fan wag oh we have this same conversation at the Intel New York event and I remember some of the comments I I did some one of us did some devil's advocate questions to the okay I ran there was like a little bit of defending some Intel decisions in there as part of playing devil's advocate I remember some of the couch like Gordon is an Intel fanboy yeah Steve is an Intel fanboy and you know Gordon you've said an awful lot of good things about a.m. Jesus now died I think you're starting to switch I don't think because if I say the only thing I said I yeah I know I hear ya you gotta be careful Gordon when you say something good you have to also punch them in the face that's your fanboy that's how the internet works well it does but I again I did I said Intel's losing all right we were to say I just I'm only saying this because we wrote we ran a video somebody who said immediately we did a great cart prick to our Channel I did a benchmark quake to RTI that somebody was like oh my god the MD was the the biggest thing in the show was AMD and they haven't done anything on it there obviously I know they say like say gorgeous show yeah well what's up where's AMD coverage it's like bought out by Nvidia what I wasn't even competing CP I know it's like you know the truth is we were busy covering the show guys live tweeting it writing about it and we just didn't have time to do video to be frank I didn't have actually much video access there were no motherboards there's no other Performance Center if we didn't have a chance to do we did other stuff right we got we're doing that down we guess we're talking about AMD how great they are so we'll immediately somebody jumped on me and Sam a show so i i i just said thinking the things ready talk but i what can i well he'd been if you had if you had to actually been chilling for this lon as a journalist I don't think you would be here reporting right now baby probably retired at this point yeah I work with a fantastic editor Andrew Sanchez way back in the booth days 1990s god bless his soul and I remember because he would like same thing it'd be something like and this is deigning at all you're just a a TR Schiller that's three Schiller you know whatever your uh oh it was your who the effects yeah you're the shiksa and he was like yeah okay come on and look at my car in the parking lot the paint's peeling yeah they're so full of it yeah no no it is not that way and I think people need to realize word we tell you the truth as best as we as we understand it so then tell me the truth garden back to the question how screwed is in town it sounds like so to distill the answer it sounds like short term Intel's in a bit of trouble I'm the way I think about it you can poke holes in this if you want you can be the content the way I think about it is right now Intel isn't a bit of trouble like so we were talking about this on your stream I was on the PC world podcast full nerd right yeah and we're talking about how well I v Intel kind of lost that to the r5 is a bit ago yeah I I Pfizer dead right yeah and then i7 kind of did okay but has now been challenged in the 2000 series and now I nines been this like last bastion of hope we're in the very least if you're thinking about building a PC and you're like I just want the best but not h EDT you could still point someone towards my dad okay so now is that is that changing is Intel starting to lose that I don't I I'm gonna say my gut is yes what I've seen so far says that big minus right let's say you know people burned your ass over this - right low visual quality non GPU bound loans Intel AMD but why is it original lot rising especially well and even at 1440p Evo we've done more yes teen on it and Intel still on the we'd like in some cases significantly yeah yeah do you go have to like for kak yeah okay now we're lovely but anyway you were saying no but ended but it's they have when you say what's the best gaming secret we unabashedly say 9900 K sure yeah sure I don't know if that's going to be true when we say when we see rise in 3000 because if the clock speeds are there if the IPC is there and you the mitigations are there which is not going to really affect gaming now and they're so close that it doesn't matter if you're talking to 5% 15% 20% and almost everything at 1440p yeah that's that's something worth adding up counting up in your in your spreadsheet but if it's equal then yeah 99 2k it's not gonna have much to go to because they losing core count if gaming single third performance is so close it's a blur they sell still has frequency if our yeah frequency but I think the thing is some of the things I showed off sort of implied that they're close enough that it doesn't matter right right alright I'm not sure right cuz we got to see what 20 atti we got some more titles but I mean how much is it where it matters I will say when you tell somebody 20 percent - 20 percent Verizon that's the truth yeah you got to think about that if it's not bad for rising three thousand then and you get more multi-core performance you're pretty sure whichever you for and in some compiled workloads it's also advantage right significantly video encoding 3d rendering right compiling great although there's some places where so like Adobe Premiere in our testing seems to be at least with the types of videos we make it does seem to really like Intel yeah the point we're like Red River just gets destroyed in it I mean an eight-core in well a query threat even intel part will often do better than high-end Rison but that's that comes down to application level per Barnes tail now this is the other thing now I know people are going to scream you can say it's unfair but Intel and I'm going to say something positive about Intel now that's okay guys you can't call me a shill for this Intel has had people in the field for twenty years they go to Adobe they go to Microsoft they go to game developers they go to that developer they work on handbrake they're helping people tune software for their CPUs like Gordon that's underhanded and evil why so I I understand why you would say that if your Intel are they going to go out to go tuned for their competition oh but I want to be nice though intentionally making it run bad uncompetitive parts not as it is but I can't prove that you can't prove that that is not fair you can't just make that allegation put your can of Budweiser down on the keyboard and say see that's not proof you got to have real proof that's one thing but if they're going out and they're optimizing for 18 core h EDT avx-512 loads for an Adobe and it smokes thread work what are you gonna tell somebody to buy right and if they're gonna are thinking it really gonna go oh well you know I'm not gonna buy a cheek or a chibi G because it's an unfair they did this unfair thing by helping Adobe or whoever or da Vinci or whatever am for program for I'll see you're intentionally really good I mean that's that's your decision you don't have to do it you can you can ride a bike or take a bus to work because you want to save the planet that's cool that's all your thing if I want to take an f250 and Idol with their air conditioning on and the windows rolled down that's my thing everybody wants to do their thing but I'm just saying you can't do other people in this analogy to be clear but there's people I ain't ready for premiere is an absolute 50 with the windows rolled down but I don't use it this I'm saying it is not it's not it doesn't matter like if you were doing a job for living and they come to me they say Gordon or Steve I'm I'm a freelancer I'm doing home video projects I need to take it to the next level I would crap loads of course our premier 9999 1831 75 X both if you have money you know both good parts so I mean but you can't say like well you need to consider the social concerns that AMD doesn't have the budgets have been I mean you can tell them that but you know I need to be clear Andy is good at quite a few things so we're not saying that I guess is a premier targeted discussion but they're targeted I'm just I've just gone off the rails here but I just think that people got to realize Intel goes out and they optimize a lot of code for their hardware at the end of the day if somebody just wants faster do you care the politics of it or you just care what affects you your job is for a living okay let somebody else fight that battle of the Abbott's I just went from which that's cool if you're into your I need to support the little guy that's cool to that that's nothing wrong with that yeah so then short answer Intel and the immediate future is in a bit of trouble Intel is yeah they they're in a problem there they're screwed right I'm sorry I agree there's right now because so 30 minutes later we've answered the question worth apartment at us or do we even have parts I mean what supply now I mean you have like an empty box versus so yeah but no I mean long term though this isn't like the end of Intel no no a that's again that'd be insane yeah anybody thinks this is the end of Intel no that's crazy right not RIT as the kids say okay riff oh really yeah you pronounce it I know I'm doing it no wrong I'm doing wrong I'm too old so Gordon you say this is not the end of Intel I say it's not the end of Intel I hope that in four years when Intel shuts down and is completely gone we can come back to this and say we're gonna say we were so wrong we'll just come here and we're just gonna have this look and you could type comments yeah we'll stand comfort over life so on and say nothing and you can just type comments about us Wow that just brings me back to this conversation happened with that bone 64 this is exact not we're not considered but there were people back then and said oh my god they're over they're gonna go bankrupt right what really that's all it didn't happen I know it didn't happen then and they have a lot of money it's not gonna happen and competition is good empty doesn't want Intel they go out of business they want intel to do well they want Intel there I mean Intel yeah creates a lot of technology they they want competition and yeah and they leverage each other a bit on something to see like cross-licensing yeah and they hope each other they really do legitimately help each other because yeah cross-licensing yeah research research show to an open field yeah classic Batman would be nowhere without the Joker that's true it'd be one boring ass comic without Joker yes yes that is absolutely true and I'll mash positive into house check out PC world will link them below Gordon's over there what's your title editor in chief executive editor executive editor so does that come with Mike a cigar on a smoking job I wish I wish I have a almost corner office I have an ear in the car almost corner cubicle oh nice yeah okay well you can check Gordon out and his almost quarter Cuban vault on PC world will link them below Thank You Gordon for joining me thanks we'll see you all next time
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