Gadgetory

there's something I really hate in any marketing or conversation in general and that's using diminutive words like simply to try and deflect a challenge it's a great way to make it look like you're the victim like everyone else is attacking you and all you were doing is look I I was simply trying to explain why I hit the guy in the head with the brick everyone else was jumping down my throat for it I was just trying to explain myself I don't get what their problem was and Nvidia's GPP article starts with the word simply and Vidya said and they're GPP is being killed article the rumours conjecture and mistruths go far beyond its intent rather than battling misinformation we have decided to cancel the program in other words they're saying this is why we can't have nice things we were trying to do something nice for you all and everyone else ruined it it's their fault that these nice things have been killed and they went further had the gall to say GBP had a simple goal ensuring that gamers that know what they are buying and can make a clear choice and Vidya you guys make some really good stuff let me get that out of the way first that's a line that line ensuring gamers know what they are buying and can make a clear choice is complete and utter here's the thing let's talk about great ways to make a clear choice okay let me give you some examples I have a product that I'm going to call the GT 1030 and that product has a specific set of specifications you call them specs and we're going to sell it with those specs and then also introduce another product called the GT 1030 except this one has different memory but we want people to have a clear choice so we're gonna solve both of them with completely different specifications the memory is not the same I don't care what the performance difference is I don't care if it's zero it's not the same product let me give you another example the gzx 1060 one of them has ten percent fewer SMS it's still called the GTX 1060 it's even called the GTX 1060 three gigabytes so it sounds like the only difference is the memory it's not there's a 10% your SMS making a clear choice means that not having the same product name for two different products that's making a clear choice adding whatever GPP was even it just ignore all of the hard OCP breaking sorry pretend it never happened just didn't happen all we know about GP is what Nvidia said that doesn't change the fact that you're using stupid names for two different products GZ 1030 is not the same as a GC 10:30 with ddr4 gtx 960 not the same product as the one with ten percent fewer cores that is a major difference so before getting further let's run with the ad for this video not really sure who we can run for this one before we're inevitably removed from every review list be sure to go to store documents nexus dotnet and check out our new GN teardown 3d laser engraves with crystals which are big enough for Nvidia to throw through my window if they don't like this video you can also check out the gamers axis anti-static mod mad mad mad offers a four by two foot rubberized work service with exceptional grip and builds quality helping protect your tables and components during the build process cheat sheets located on the Mac give guides for PCIe wiring their own paste application and GPU teardown screw positioning if you order today you'll be included in our next mod mat run shipping within a few weeks if you already have a mod mat or want something else again check out the GN teardown 3d laser engraved crystals at store gamers Nexus dotnet alright so reminder here first of all and you'll understand why I'm saying this in a moment we've said a lot of good things about Nvidia's products in the past year we've recommended a lot of them we have at this point basically recommended and videos 5 chip cards 1080i 1080 @ well not really 1080 but 1080i as they go to for the high end we like the card the GPU is good prices obviously are crazy right now that's out of their control for the most part so the point is we've recommended their stuff we we gamers max has bought a Titan V and did all kinds of cool content with it that got Nvidia a lot of attention sure not as much obvious they're multi-billion dollar company we can only do so much but the point is we invested three grand into their product built some really cool stuff with it and took top five scores and overclocking records that's good coverage for NVIDIA the reason I'm saying this is because I'd like the Nvidia PR people who are going to be watching this to remember that I'm personally not critical for no reason we there are reasons when we are critical of things and the thing here is that our criticism is very directed and pointed there are specific times when we try to leverage it to make a good point GPB is one of them has been one of them we've covered GPP had a number of different ask gens and news videos several times over now and and now it's time to talk about some more stuff here so what I'm trying to say is don't forget that we look at things beyond just the product so every now and then you talk about stuff like this and I have to say that because as you'll see in a moment one of the things that we've learned about Nvidia from our contacts is that the company's a very vindictive it's something that Nvidia moved away from not long ago actually they a couple years ago they really got into a good media relationship strategy and then suddenly it's felt lately of the past couple of months or so that uh it's it's regressing a bit back to the way things were many years ago so anyway a few things here we've been working on talking to vendors all over the industry partners have been videos about GPP for probably about I I want to say a month now maybe a little more I don't know when our first you he story went up but it was around then and when that went up we got all kinds of contact requests from people in the industry when the next videos went up where I was on camera basically saying we want to talk about this right now we don't know what's true and what's not we really need to talk to people and videos not talking to us about it for whatever reason and their partners are pretty hard to talk to about it as well so basically we were saying look it was it was a very indirect way of saying if anyone watching this notice stuff let me know so what we've done for the past month or so then is collect information and all the way up until about three days ago is when I spoke to the most recent person about what on video was doing with GBP well the plan was to build a big story about it once we had enough information to determine how much of GPP was as bad as presented originally and how much of it was the internet overreacting and created an outrage engine as it does because there's a bit of truth to both and videos certainly right and so on the stuff they've said there have absolutely been missed truths as they call them or and lies as I call them about gpv but not everything was there were some pretty bad things too from what we've heard so let's go over this now first of all like to read one more line from the Nvidia article it's not very long and Vidya creates cutting edge technology for gamers we have dedicated our lives to it we do our work at crazy intense levels investing billions to invent future invest in the future or they say to invent the future rather and ensure the amazing Nvidia tech keeps coming all right so I don't disagree with this I don't disagree that Nvidia does create cutting edge technology so does their competition I don't disagree that they've dedicated their lives to it or invest billions of dollars and invest inventing the future as they call it I do not disagree there so we've got some things we agree on the first part of the article I really strongly disagree with but here's what I want to share now that obviously there's not gonna be any more story to look into because Nvidia if you haven't caught on by now and video is killing the GPB program so they say I guess we can just go ahead and share all the stuff we have gathered up until this point even though we weren't really ready to build a full content piece on it first and foremost we can't ask contacted and video when this story went live and they did not comment on it we them multiple times after that at least two or three times we have phone via email and NVIDIA did not comment on it so we never got an official statement from Nvidia their official stance was to not talk about GPB which is interesting I think it was Jay from James two cents you said if you're so proud of it why aren't you talking about it that's great way of putting it so now that we've gotten on video first party out of the way because they had nothing to add to this in the past week alone I'm just gonna go over all the stuff I've spoken with contacts about first of all let's get the two kind of outliers out of the way two of the people we spoke with who are at companies that would have let's just say some biases towards Nvidia two of them basically either saw no issue with GPP or knew nothing about it a lot of people knew nothing about it but for different reasons in the past week alone we've had two contacts at different companies tell us that our contacts had gone largely dark because mostly quote not getting direct quote people mostly quote Nvidia is vindictive and that concrete evidence doesn't exist in writing for things so we had other contacts tell us that a lot of the agreements had implicit requirements and collateral like allocation priority so nice two things here when I say implicit requirements what I mean is there was nothing in writing it this is not stuff that is necessarily written in the contract it's more kind of let me quote line us now stepping on the toe of the person next to you when you're taking a photo it's it's the kind of behind-the-scenes under-the-table nudge to say look we've got we've got these things you should be considering when looking at this contract allocation priorities the other thing I mentioned in collateral so different vendor there are different tiers for vendors in the industry there are different tiers for media it's here we're in a tier of group - is in a different is in the same or a different tier Paul Kyle and different tiers so we're all in kind of different groups of how high do you rank this outlet when you're shipping out a new review sample do you want it to go to these people or to these people if it's a workstation card it goes over there it's a game it goes over there and so forth so the different tiers for everybody but there are also different tiers for board partners people make video cards and the way that works is there is obviously a limited a finite non infinite amount of GP is being made and then you have allocation of those GPUs so what that means is let's just make up some some numbers these are totally fake numbers say I have 5,000 DPS available and company a gets first shot at buying from that allocation up to maybe a maximum amount Company B gets the next shot at it and eventually you work your way down to kind of the lower tier companies that aren't in your eyes as important or impactful in the market whatever don't sell as much volume so they don't get the same allocation and allocation is a great way to potentially control partners if only through fear this isn't something we're saying and video was absolutely doing I want to make that clear however it's something that expressed to me from their partners there was a fear of so whether or not NVIDIA had intent to restrict allocation or reallocate inventory to different partners it doesn't matter because maybe they never planned to do that that's fine but their partners had the felt that it was implicit in the discussions about GPP and that's the scary part for them so this is one of those Nvidia if that's not true rather than disagreeing with me about it I would suggest you go talk to your partners and make sure they understand in writing what the deal is and if that was ever a piece of collateral on the table for GBP now another thing what was in writing and what was implied verbally from what we've been told by our contacts were different things we also encountered at least two vendors who stated they were furious or sent similar synonyms with the agreements we encountered a couple of vendors who said they had or I should say representatives of vendors he said they had no particular thoughts on it or could not one one group of people specifically said they just would not speak to us about it which is different thing entirely than having no thoughts on it we recently had more than one Nvidia employee talked to us and say that GPP was discussed above their pay grade similar to something that we heard from other folks in the industry and not necessarily something they were proud of we also here's an interesting one GBP seemed like it was kind of targeted to me targeted more at mobile laptops penny OMG Hades Canyon stuff like that stuff for Nvidia is genuinely threatened by the media competition from AMD and Intel and not necessarily for DGP is for high-end D GPUs I doubt they care a whole lot they already on the market so this I think was more targeted at those market segments and one of the things we understand presently from what people have told us in the industry is that Intel has a lot of existing deals and MDF market development fund basically money for for laptop vendors and for mobile vendors so from what we understand Intel has a lot of agreements in place with those vendors these agreements are typically Microsoft doesn't - all these companies - it typically things like if you see a window sticker on a laptop or if you see the Intel Inside sticker Intel Core sticker if you see branding on the Box Intel whatever if you see Intel and Microsoft Windows listed at the top of a specifications page for a new laptop you're looking at buying a lot of that has to do with MDF agreements it's not just because they think the CPU and the OS are the most important although there's potentially merit to that but it's it's because those two companies Microsoft and Intel might have demanded to be at the top of the list and in the past we have heard of such things so this is all done either just for MDF or for other agreements getting rebates for processors that you purchase as a company and you want to put your machines in this case of Intel so I understand is that Intel already had agreements with a lot of the large labs how come I don't mean like Asus who comparatively is a tiny tiny laptop company they don't do any volume when you look at people like the top dogs and Asus is to be fair reasonably big and laptops but they are not the biggest and what I'm talking about is the biggest people in laptops but I'm not gonna name names that said you figure it out yourself the thing we know about them is that in the cases where these vendors did not agree to any kind of GPP and there are Wow I'll leave that out but cases where they didn't agree to something with Nvidia our understanding is that it's because they had an existing agreement with Intel so it's not necessarily because they disagreed with it or we're trying to do the good things because they already had one that was in conflict with it so that's kind of just interesting to know there's limited Nvidia's reach with GPB into targeted mobile and laptop segments we think from what we know presently from our contacts but we also don't think they were necessarily targeting D GPU vendors it seems more like an SI o a.m. laptop maker thing si maybe pre build stuff like that as well so it seems more like a play at kneecapping Intel's reach into the market especially with AMD working with them now and really also recently announced partnership with Arman some stuff that was a very interesting partnership after and these continued partnership with Intel on the Hades Canyon stuff either way though what I'm getting at here couple things we need to go over definitely we've learned a few things here about Nvidia's behavior interacting with their partners that needs to be considered however to give an video some benefit of the doubt not all of it but let's just say these partners might have motive to tell us things that are not fully accurate or are exaggerated that's something I fully allow for the possibility of it we've done our best to vet the sources and this is why it's taken a month or longer is because we take this information I keep it in my head I go talk to ten other people I try to start connecting the dots see who's saying the same thing who's off you're on a tangent what do I know about these individuals what do I know about their companies can I trust with their timing because there are plenty of reasons that an OEM and si a board partner anyone on video works with might want to see NVIDIA taken down a few pegs maybe they don't get as much allocation maybe they work more with AMD whatever although the latter is less likely because Andy tends to have obviously people like sapphire who are brand exclusive totally irrelevant there but the point again is that it's possible for contacts in the industry to have a motive to try and take Nvidia down a few pegs so I will allow for that and we did by trying to cross-reference things we heard in the list I just read you with other people's references and things they've said so that we that we used to have a couple of sources from different companies that don't know we spoke to both of them to collaborate information and corroborate to rather information and make sure that it all makes sense rather than someone who's just trying to take Nvidia down so I would say with what we've shared now I wanted to have more because we were building towards it but GPP looks like it's gonna be dead it's out of what we have now it does look like GTV was certainly a problem it's a good thing and video huge kudos for killing it hopefully there's not more of this nothing in writing stuff going on about it but that's a good move in my opinion also great on Kyle from hard OCP for breaking the story it took him a couple of weeks to work on it it was taking us a couple of weeks to work on it and build something big to go with it but that's what I got so far the thing again that I want to say here I don't have a problem with NVIDIA as an entire company I don't have a problem with Nvidia's products we look at each product individually I think our experience with other companies look at Coolermaster look at AMD we've given them both lashings recently and also have given them both really high praise recently so we look at them on a product product basis and I'm not saying this for your sake viewers I'm saying this for NVIDIA and any other companies that have a problem with opinion pieces because here's I don't exist in this industry to give just glory and praise that's not why I'm here so when we talk about companies doing something when when I'm critical of something when we talk about companies doing stuff that's just poor design like on a product level not on a an ethics level or something like that that doesn't mean I hate the company doesn't mean we hate all their products what it means is that that particular thing we're talking about GPP in this case was of questionable merit to us at the time of its discussion does not mean that we've got an agenda against the company and I'm saying that because there is a frightening trend lately in companies and this is not just with us this is me talking to other reviewers or watching from a distance with there's trend with companies having a problem with any kind of criticism and I mean I I really hope everyone understands here anyone in the industry watching I am talking to you directly I hope you understand that when we and media are critical of something it's not the entire company we don't have an agenda to give your next generation product a bad review because of the current stuff we're talking about today it's not how it works we look at everything product a product and hopefully that's true for all the other media outlets as well I know it certainly is for the folks that I speak with most regularly so I just want to put that out there and say look I have a lot of problems with some of the stuff Nvidia's done lately I have a huge problem with the GT tenth or anything I have a past and public and like behind this problem with the GTX 960 naming I had clearly had a problem with the way they wrote their GPP resignation post where they're trying to make themselves look like the victims but I really have highly recommended several of Nvidia's products so these things can exist simultaneously there is not a single state of mind for an entire multibillion-dollar company there's a lot going on there and everything deserves individual critical looks so I'm really that they're basically you have some information I had that we were working on collecting from vendors that's what I shared right now is what I have corroborated with multiple sources everything else I left out if I didn't have some level of confirmation on it we can't guarantee obviously that everything is perfectly accurate because the huge problem with this story as it has been from the start is that you really had one key source one primary source for everything that was Kyle from hard OCPs article and after that went live a lot of the industry kind of went dark and claimed either they I don't know anything about it in a few cases I won't talk about it which is its own kind of admission and they made it hard to dig further because we don't want to throw anyone under the bus if it's just lies but there was no real reason to think that the original article was lies it had some things that looks like they could be absolutely true it was just a question of how serious were those allegations and can we find people who can kind of confirm them the answer is sort of yes which I've just shared with you but it sounds like a lot of it wasn't in writing which makes it further difficult because then you're just really picking and choosing between contacts going do I trust that person do they have a motive can I find someone else who says the same thing anyway some thoughts thoughts on the industry in general concerns with how manufacturers treat this type of content as if it's deserving of an immediate blacklist or something like that I mean I'm not afraid of that we buy stuff but I'd much rather work with the companies so that we can get stuff early talk with them about any concerns we have and hopefully resolved on prior to publication rather than buy it myself and then has pushed my opinions without as much behind-the-scenes discussion about what we found so hopefully people keep that in mind but anyway thanks for watching you go to patreon.com/scishow was out when everyone kicks off their lists restore that gamers Nexus dotnet to pick up one of our GN cubes these are glass crystals with a three-dimensional teardown logo in them they're just really cool or if you want something functional the gamers Nexus anti-static mod mat is coming in within the next couple of weeks and we are shipping them out to anyone who's back orders today we still have stock for sure it kind of runs out towards the end of it thanks for watching subscribe for more I'll see you all next time