Gadgetory

this content stars our viewers and readers and the video cards that you all bought we charted the most popular video cards over the launch period for Nvidia's r-tx devices as we were curious if gtx or r-tx gained the most sales in this window we've also got some AMD data toward the end but the focus here is on a shifting momentum between pascal and taurine architectures and what the consumers want before that this video is brought to you by Thermaltake and the view 71 enclosure the view 71 is a full tower case that's capable of fitting three video cards and most configurations it's also one of the better cooling cases in our recent case testing bench lineup the view 71 has hinged a tempered glass doors on either side that make it easy to open and show off and it comes with at least one rain fan though you can get the RGB version if you prefer learn more at the link in the description below so for this video we're using referral sales data from our audience only to look at the popularity of GTX and r-tx primarily with some AMD mixed in the idea here is just looking back now now that we've have had the perspective of launch to see how the new cards perform how the price proposition is and we've had some time for GTX to slowly dwindle from supply we can look back and see do people really want card a versus card B where in this instance that might be the twenty eighty where's the 1080i or the twenty atti versus the previous high-end flagship because the pricing now is so different the way it's structured with the 28 DTI being over $1,200 in a lot of instances it really pushes the market and moves the type of device that people purchase so that's what we're looking at today a couple of really important notes here this sample size although it's it's pretty large a couple hundred samples for our audience for this particular main set of charts it's not representative of the whole the inherent bias here we'll lean the the sales data toward whatever our audience buys that does not mean it's representative of everyone you can't take this data and extrapolate it to what may be Linus tech tips audience buys or what the general Amazon consumer buys who doesn't even know we exist so this is only for our audience it's very much what do you all buy who are watching this on average and that will typically skew a bit towards the high-end as well so we have a lot more data focused in that segment of the market market where you're looking at 1080i class 2080 maybe 1070 TI class Vega 64 somewhere in there for pricing has been pretty popular for our audience so that set of sample bias it's very important to note you can't extrapolate this market wide but it's still very interesting data for what do hundreds of users in our viewer base and readership purchase when they're buying new graphics cards and video cards for their high-end or otherwise any gaming machine really because we have some low on cards in there too so let's walk through the data and see what it looks like for market distribution between the different types of Nvidia and AMD devices using a sample size of several hundred purchases from our audience we can plot this chart to look at popularity of cards between the 10 and 20 series note that again this isn't a perfectly representative distribution of all buyers but it is for our audience most of our referred sales are in the US market which means that this favors at US market conditions and prices also although several hundred samples is a pretty good amount it's definitely not fully representative of the millions of video cards sold every year this chart shows sales between the dates of August 20th and november 1st August 20th is the day that the r-tx 20 series was announced and put on pre-order so we're not starting our data collection until the r-tx series was made available we can see that the GTX 1080 Ti distribution holds a significant lead at 65% of all sales the GN viewers the next closest card is the RT x 2080 at 8% which is followed by the gz x 1080 at about 8% roughly and the 1070 Ti is nearing 5% after that the 1070 TI and 2070 are roughly equal in this distribution just to help visualize total market distribution here's a pie chart for each device the gtx 980ti has been an immensely popular card and NVIDIA deserves tremendous credit for making something that has held relevance all the way through now it's highly popular it's a good performer and the price proposition is very strong the 2080 performs about the same as the 1080i telling us that our audience has favored high end GPU purchases over the last few months so far all this tells us is that the 1080 TI sales far and away exceed everything at least for the past couple of months but it doesn't tell us if there began a switchover period upon launch of the 20 series we can use an overtime chart for some of that this is plotting only the gtx 1080i for gtx and is not taking into account all of the other gtx cards all our TX cards are plotted under one banner here overall sales for our audience were slow and people largely stopped buying GPUs that leading up to the review embargo lift again in our audience the highest amount of our TX sales happened on day one of this plots where the cards were announced put on pre-order but weren't yet reviewed again remember that this data is inherently biased towards our audience and our content we told people to hold purchases and wait to see our review and it looks like the purchased trends followed that advice our content would bias the data toward either no purchases or GTX purchases primarily so keep that in mind again this isn't some massive market study it's just our audience and that's based on our content and the type of people who watch our content different audiences may have swung the other way we don't know without other content creators talking about it on data review embargo lifts there's a massive spike in total and video sales for the GTX 10 atti these percentages are based off of all GTX and r-tx sales not just the 1080 TI and RT x so this spike is substantial our review of the RT X 2080 came first and noted that it was not worth buying when compared to the 10 a TTI which at the time was priced very well in the market it was a bit cheaper than 28 es at launch day this seemed to align with embargo lifts day data that only GTX sold for at least again our audience our 28 ET GI review was next and noted that the 2080 Ti is objectively good it's just expensive compared to even to the RT X 2080 very few 2080 TI's moves and this is likely due to price it was just a bit too much for even our high-end purchasing enthusiast audience from this point on most sales were GTX numbering in the hundreds for all Pascal cards combined we also don't yet know if this is standard behavior for a new architecture launch and unfortunately our readership was smaller when the gz x 1080 launched so we still have enough data to make a basic but we're working off far fewer samples and that does mean that the data is more difficult to really draw conclusions from anyway let's throw a chart up just to see what it looked like in this chart you're looking at the Pascal launch for the GTX 1080 and 1070 as compared to the 900 series we saw a similar behavior with the 900 series cards more popular for our audience of 2016 and remember this is when we were largely drawing most of our readership via the website we didn't have much of a youtube presence just yet that said sample size is under 100 units so we really can't draw too many conclusions here the 10 series comprised of a total of 12 percent of all sales logged for the GTX 10 series launch window measured over the same time period as the RT X vs. GTX launched the 970 remains the most popular card true even today where it has been one of the best selling cards of all time if you're curious about AMD sales during these time periods here's a chart recalculated with those numbers and these are rx 588 shares the same popularity is the GTX 1080 and this is during the RT X launch window so it's the same period as the first chart the RX 5 beta is a bit more popular than the 1070 TI the 1070 in the 27 t in this two month launch window remember this is just that couple of months so Nvidia is driving the most marketing during this time they're spending the most money on driving their product put it in front of people's eyes and everyone's thinking about Nvidia so that will skew data towards and video purchases the Vega cards were at roughly 2% sales during this period for 56 and 60 for each we really have to emphasize just how crazy the 1080 TI sales are during this window it's not like that year-round but the timeline biases data again toward the high end since most users were waiting to purchase RT X or the predecessor and our audience seems to be largely enthusiasts aligned that's all the data we have for you on this one so like noted in the content there's not a ton of data that we have from the 2016 launch window for the 10 series because our viewership was much smaller at the time we had more readers and viewers and even that wasn't all that large so that does mean that we have the most reliable data for the r-tx launch because we've got way more samples in the distribution the sample size that we like that and that data does indicate a very strong presence for the 1080 TI so definitely definitely kudos to Nvidia for making a card that has survived time to an extent that it is even out matching its own new devices for sales and now this is true previously as well even with the limited sample size we have where it's limited to a point of being difficult to draw conclusions up for the 900 series versus the 10 series unlike now where we have a lot more data to work with for the nine Art Series worst ten series we saw a similar trend it was largely a 900 series purchases when the 10 series launched from our then much smaller audience and that's probably partially normal its it's not necessarily because our TX is universally disliked or something although the artifacting could play a part of the purchases the the lack of our TX features and games could absolutely play a part of purchases but it's also because just the older generation is probably cheaper than it has ever been it's probably readily available where the new generation always sells out within a couple months most likely maybe even the first week depending on how popular it is so these types of things influence purchasing decisions by buyers of course and it seems somewhat normal that the 10 series would exceed 20 series sales within the first two months of the 20s reason existing but at the same time you have to look at it and really give credit all right 10 80 TI at 65% of all of Nvidia sales for that 2 month launch window of our TX is staggering and the fact that the 1080 Ti is soon leaving the market because not being made anymore really is going to shift a lot of those buyers to the 2080 because it's not gonna have anything else to buy in its place so that's going to force the hand of people who want a high-end device and won't be able to get a 1080i unless they wait around or maybe they really jump up their spending to a 20 80 TI and that that price increase is just so large and the 20 80 TI makes up very little of the total market share from our audience of video cards that it just seems more likely people will stick with 20 80 90 i or down class to something else if they can't get something like he used the card and that's another good point is that our data does not include used card purchases and also does not include of anything from I mean just second-hand market in general if it's in from Media Markt or Saturn or any of those European based retailers we don't have sales data for them we are just looking at Amazon and Newegg primarily for our sales data I think we have some Nvidia tracking as well but it kind of it's not quite as effective so so that the data is very much centered on us audience we have some audience sales data from UK buyers and Germany buyers but we don't have their specific regional retailers which does limit the sample size a bit so Neri pretty interesting stuff nothing you can draw hard conclusions from but we thought we'd share it with you because it does show a bit of the purchasing trend and out of hundreds of units to have more than half of them go to the 1080 Ti is really crazy so that's it for this one pretty simple content really just something a bit different and interesting and as always subscribe for more go to patreon.com/scishow cameras and stops out directly or go to store that gamers access net to pick up a shirt like this one we have as of filming this we have about 20 left so they might be gone by the time it goes up but you can pick up the shirt there if it's still there it's limited we're not gonna make more so there's one of the last chances you'll have to pick one up thank you for watching I'll see you all next time you