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Talking RTX Marketing, Pricing, & Gaming, ft. JayzTwoCents

2018-09-12
hey everyone I am here at PAX West joined by Jay from Jay's two sons how's it going Jay good my first pax it's everything I expected it to be Ames lots of people and yeah what else what I mean what did you think getting into this what did you just come out here for fun or what was the impetus I came out here complete on my own dime my own time just to kind of experience it and do any appointments I just wanted to come and see I've been to e3 before we have never been to a pack so I wanted to compare very cool so today we're gonna be talking over the crowd about some of the nvidia RTX stuff i think is the plan before that this video is brought to you by thermal grizzlies high-end thermal paste and liquid metal thermal grizzlies cryo knot is an affordable high quality thermal compound that doesn't face some of the aging limitations of other pastes on the market cryo knot has a thermal conductivity of 12.5 watts per meter Kelvin focuses on endurance is easy to spread and isn't electrically conductive making it safe to use on GPU dies thermal grizzly also makes conductor not liquid metal which we've used to drop 20 degrees off some temperatures than our dee-lighted test by a tube at the link in the description below there's there was a lot of controversy at launch especially around like well a lot of things pricing the the rate racing demos in general the secretive performance figures yeah so let's start there I guess what are your what are your thoughts on the performance presentation and you saw their lives team I guess right yeah so I wasn't able to go to Germany for Gamescom so I got to experience it from the same consumer perspective as everyone else which was a unique because typically you know you go to these events you get kind of a different treatment than the people that are going to be getting the information you know through whatever media venue they're they're doing I spent the whole two hours waiting to see some sort of figures they always compare it towards the previous 80 series which we expected but they only talked about rate racing which to be fair they're very proud of right they've invested 10 years worth of time and money into the into the touring court but at the same time it was kind of like if you want the audience to get hyped and you want the audience to pre-purchase it especially if you're talking to the gamer audience you gonna give them some sort of a carrot right you've got to dangle something other than the new tech which is exciting but in terms of just if you are on Pascal or you let's say you're an older architecture than Pascal and you want to justify skipping Pascal and going right to touring then you got to show them something and I was really disappointed that there was absolutely nothing and then the charts that did come out within the days that followed again had no access model they had no reference as to what the performance gains were so it's still this this veil of secrecy and no one knows exactly what to expect yeah we heard a lot about ray tracing performance specifically but I mean as you said the ten series it's not pretty we all know it's not particularly impressive outrage amazing because I wasn't built for that exactly so yes it's a pretty it's it's a comparison where clearly the ten shades will lose every time by a lot right of course where people care about is you know rasterization performance which is games as we know it today so how is it compared there and my fear is that maybe the performance metrics and the gaps borne as wide as we would expect which is why they didn't really talk about that but on the flip side I mean maybe if they were wider than we were we were expecting maybe the fear is that because they've got so much inventory to dump you did a good piece on that maybe they don't want people to necessarily skip Pascal otherwise going to be sitting on hundreds of thousands of these units not really moving or they have to discount them too much or there's no profit that's so that's an interesting theory I haven't heard yet about this and that not showing performance could be a potential way of encouraging more Pascal sales to people have you seen in your own comments to your videos mine online saying screw it I'm just gonna go buy a 1080 a lot right which almost seems like strategic so I mean it's it's it's a little bit of a tin tin foil hat theory but I think it holds water yeah yeah and I mean on the 10 G's we know they over ordered they had too many it's that's out they that's known so they've got a support partners herbs they're absorbing that yeah so one thing I wondering is for like the 2016 2050 are we gonna see pascal stock that's that's converted in name only like are we gonna see a 1070 polled and made into a 2050 or 2060 so Mike so think about this from a from a buyer's perspective in terms of confusion let's say Pascal coexists with touring so you're gonna have a 1050 1050 ti2 1060 s possibly a 2050 a 2060 a 1070 1070 TI 1080 1080 TI 2080 20 80 TI Titan V that is a very crowded product stack so I mean I wouldn't be surprised if they didn't just take let's say six gig 2060s or 10 60s and maybe 10 70s and somehow rebrand those I would be surprised yeah we've seen that before I think we've seen AMD it's done a lot and videos on it a lot so it's dead like that been done in the past and I think I don't know we were talking before this about how the RT X branding my Theory's been that it's gonna be on the high end and then like the 10th of 2060 is gonna be GTX and what are your thoughts on that I can't remember where I saw it but so if you watch the live stream then you know that it was kind of a it was kind of a circus it started late like 22 minutes late the the show usually it's very choreographed where the website is various things go live various tweets go live in in conjunction with as Jensen is talking about something those all went live 20 minutes early because Jensen was at a sink and I don't remember where I saw it I I want to say it was actually Ryan trout was was showing these these web sites as they were going live I saw one that showed the product model and it said Archie X and GTX and I saw specifically a 20 50 and 20 60 there but as fast as I saw that website go online it was taken down so I don't think they can possibly bring r-tx to that price point I really don't see how they could do that yeah great Tracy and specifically this is one of my points and this isn't like to say anything it's hot I'm not saying anything bad here we're not saying anything bad about the branding but just to be clear but I think from a a perverse perspective the 2060 probably won't have the power really to drive ray tracing the way it's 2080 but obviously so sticking with GTX makes sense to me that right and I mean it's it's it's very unlikely obviously that it will be even a cut down version of touring I mean I mean who knows it could be but you know what I think is interesting that no one has really talked about in this discussion is everyone was expecting some sort of HBM out of nvidia but i feel like they kind of went the other way where they've shown the the conventional you know g ddr4 layout or GD d our layout GD v r6 obviously this time around they kind of went more with like a stacked core design in a way rather than stacked ram maybe maybe the you know the the fiji and the core and AMD's devolvement of that just kind of showed that the gains weren't there based on the investment and I think it's funny that both brands kind of went two completely different ways on how they were gonna handle the new core architecture but I also feel like if you go and look at the history of the video launching the first rasterization card you know same discussions taking place no one cares about rasterization pixel shading that's a fad who cares no one cares what the shaded shape or what shadows look like shaders and suddenly that's the only way we know how to game today and it's the same discussion taking place now but I feel like anyone that's adopting the 2080 or 2080 TI for the ray-tracing performance obviously is bleeding edge early adopter very expensive but who knows what the next family of cards could bring in terms of performance gains but I mean this is how you get new technology to emerge is somebody has to launch it and that's exactly what we have right now and I think people are very scared of the price point to the performance definitely definitely scared of the price and on HBM and stuff like that and the it was sort of is interesting they were sort of forced into HBM because of power consumption concerns and power budget so i gay am d really benefited from a power standpoint you save a lot of wattage by going to HP M and they needed that to have the budget and Vidia really only drove it with the Titan B and they need and the problem with Fiji and Vega was our Fury and Vega was the just a cost of maybe battery yeah it's very expensive to do HBM like it's its last I checked from a source at SK Hynix it was about 150 bucks for 8 gigabytes of HP m2 which is that's cost that's like that's before the consumer base well you know at the end of the day though nobody needs r-tx heck nobody even needs Pascal to be honest these are luxury items these really are nice to haves not need two halves and of course we all want it and if you can't afford it then of course it kind of kicks you in the teeth and you and it makes you feel mad but at the end of the day if you have a Pascal card and it's it's meeting your needs and you're not planning on trying to do ray-tracing there's really no reason to upgrade same thing I've seen people I've seen a lot of comments of like well I guess I'm hanging on to my ten atti for a while it's like yeah that's a five year card that card is gonna last you a while there's no reason to exchange that card so I mean I guess if my piece of advice to anyone watching is if your card is doing the job now it's not gonna suddenly not do it overnight when these launched yeah if generally when people ask us you probably got the same question all the time should I upgrade or should I wait right and my answer is always well I are you happy with what it does now today and if you are then who cares and if you're not happy with it it's holding you back you're professional you need the rendering power whatever then yeah upgrade like as of right today depending on when you're watching this but as of today it might be worth to wait one more month because pricing for Pascal if you're just gonna go with the older generation and not go r-tx can only really go down from here it's not gonna go up so that's usually the only time I would recommend someone wait is if we're right on the edge of a launch because you're gonna also see a lot of really good use deals out there if you buy from somebody that's trustworthy right and we should we should balance us out before we close out talk about some of the good things that we think can be coming with r-tx so on the up side I mean from what we know today whether it's the board partner designs or the technology or ray-tracing whatever what are the things that you are the most interested in you think have the most positive up size because we've been talking about like the criticism side too what's the upside Nvidia's involvement with vulcan and optimization for vulcan that's how they're getting the ray-tracing performance is doing of the Vulcan API which is a very it's very good on overhead I'm also really interested in seeing how all of these different types of AI cores and and and the other types of architecture and the GPU is able to handle a more very Hardware level asynchronous compute type of workload so I feel like the future is here in terms of you know instead of having coup de coeur sitting idle or whatever are having to trade-off workload you're gonna have so many parallel workflows happening at the GPU level now yeah and that's something we talked about with the Titan V as well where with the Titan V we saw huge improvements in the async compute so like Vulcan on sniper 4 did really well dx12 titles like ash is doing really well and I talked to anybody about that we publicly said that the focus those other places they typically lack behind AMD yes definitely and Nvidia said it when we tested it that part of their focus for the next-gen which was named at the time was going to be async compute so yeah I would agree with you that's definitely one of the biggest upsides here and as we see drivers mature and developers you know I I don't know from a developer's standpoint in terms of game development how hard it is for them to implement this new hardware but I mean at least we know moving forward a hopefully the car the cards that are not able to do this level of a synchronous compute or parallel workflows hopefully they won't be hindered in some way as game development moves on otherwise n you are talking about the necessity to upgrade but I still think we're gonna be at least two or three years from it being every triple-a title is coming out with this card optimization in mind right and then there's also just like hair works and everything else over probably a toggle just turn it off right oh yeah yeah I would hope so for sure could you imagine if there wasn't we have a whole different discussion today very different yeah any other upside sperm on top I mean a lot of it we won't really know until performance testing yeah it's really hard to say considering we're still so in the dark so I mean obviously we'll have this conversation again in a month yeah it sounds good so Jay if you don't know us from Jay's two cents on YouTube you can check them out we'll link it below just in case you don't know who he is there's a lot of really cool water cooling content but I think everyone knows that at this point so Jay thank you for joining me all right thank you appreciate it and we'll see you all next time
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