Gadgetory

hey guys welcome back to harbor own box i'm your host man as always and today at the privilege of an interview with robert Haluk and he is the head of global technical marketing at AMD thanks for making one trip hey thank you earlier this month Andy shocked and press everyone with a 19 USD price tag and announcement of the Ark's for ID what can you tell us about the other lot of space reviews been released last one Turk there there are two other color space GPUs of course there's the RX 40 on top but below that there's the RX 470 which is based on the same chip as the 40 no and then below that there's the RX for 60 which is based on a chip we would call Polaris 11 the other two based on flares 10 which is larger haven't ended arrived the RX monaco and it's not a special manual yeah so when we had the r 7 and r 9 i think it was hard for gamers to identify i'll even take a step back when we originally conceived of our 7 and r 9 we kind of thought it would work like automobiles where you have different categories of car no and that works okay for automobiles but maybe didn't work out so well for GPUs um so this time if it's a gaming card if we've decided for gaming it will be our X 400 series if it's not the gaming card then it would be just for hundreds so rating on for something and and so we think that this will be a simplification in the branding make it easier for gamers just everyday consumers who maybe don't track this stuff very closely to go ah this is for gaming this one's not so sunny slope sense so why at this time sandy sure is not conveyed directly the 10 17 1080 cards from video yeah that's the big question right um if you look at the market there are millions of GPU shipped every year and it specifically the ones that people would buy off the shelf to integrate into a system and eighty-five percent of all those GPUs are between 100 and 300 dollars eighty-five percent so while it's fun to talk about a very high-end GP like the radeon r9 3x or similar you know the reality is that's less than twenty percent of the market and so for us as a company looking to grow or influence the market grow up market share capture more users the best way to do that is to make GPUs between one a few hundred bucks and that kind of led us directly to where Polaris is entering the market so one of the improvements in efficiency come from within your Polacks comes yeah so depending on what part you look at it it's up to about 2.8 2.8 times the performance efficiency versus the types of products radeon products that consumers would have today and then compute unit in our product we've raised performance by about fifteen percent so there are many see use inside a graphics card and each one now produces about fifteen percent more versus what we've had all of that comes from a couple areas the big one is the transition to 40 nanometer FinFET at globalfoundries so every little transistor in the chip is now much smaller than it was on our previous gen and 28nm eater products that's a big help you know the smaller you can make a transistor the less it makes electrons in the surrounding environment more power efficient you are overall but that only got us to about 1.7 of the 2.8 so the other you know 1.1 is Amy technologies in laying out the transistors better inside the chip finding unique ways to account for you know if you have a product that is take the 480 there's a range of ways that the 480 can behave from the best version to the worst version and normally we'd have to build in market to those products to to ensure that all the products are consistent but through our physical design optimizations we've been able to significantly shrink that march in part to part two part and that allows us to get the higher clock speeds or a voltage lower power usage overall and that's how we got to the 2.8 number by being smarter about the way the chip is designed okay hearing that HD offing yeah first of all what is it omar's know nothing about and how plus photo sure so HDR is high dynamic range and it's the idea that we would try to create displays that are capable of recreating the full diversity of what the human eye can see we see billions of colors we see tons of steps of brightness between pure black and pure white in other 24 some say 42 steps of brightness between pure black and pure white that the human eye can see and so how do we capture all of that all of the the majesty of the human eye on a display that's what HDR is for we're trying to get from about 17 million colors today on the minimal display to over a billion colors it's still not close to what the human eye can do that's only about 75% of human vision but a billion is a lot better than 17 million and that particularly improves gold red and cyan and brightly lit really colourful games would be much more colorful and more accurately colored than they are today contrast is also a big one how do we make a darkly dimly lit seen in a game there's lots of those that look just as the as a daily seen in a game if we can make the contrast contrast better than this color gray versus that color gray could be a lot more distinct and a lot more noticeable and and so you know we can we can finally make these darkly lit scenes look just as good as a daylight one and you put all of that together more colors or contrast brighter displays more accurate displays and that's HDR and you know if you're the kind of person who is really passionate about monitors no it is the window into your experience of gaming then HDR is far away the best upgrade I've ever seen you know if you if you were the kind of person says I have to have an IPS monitor or refuse to buy a TN monitor you're the kind of guy who wants HDR it's just breathtaking so stop asad with the enormous an undeniable difference undeniable awesome photo say it at one hundred and ninety nine dollars what's what kind of VR experience can use these experience yeah so our goal was to take you know what is sort of 350 to 500 bucks now this this validated HTC vive or oculus rift sort of GPU and take that cost out to 199 right so we're talking still 19 FPS smoothness we're talking no drop frames of judder a dotting you know the full diversity of the content available those ecosystem now it's at a two-hundred-dollar graphics card instead of 350 to 500 that's the kind of experience we're talking about great so the full experience patron of us that's right with other the lower costs in the form of series that you mentioned before they always put they are to the road you know somewhat similar experience yeah that's a great question so we sort of see the opportunity for different classes of VR experience you know in the same way that there are different classes of consoles out today you had intended we for example which was more simpler more simple sort of graphics and then you have something like the PlayStation 4 the xbox one which is a lot more advanced graphics but nobody can say that any of those consoles aren't fun right and nobody can say that the people who play those are gamers right it's just different and so we see an opportunity with a product like the radeon RX 460 the to run that that less graphically demanding class of content still at 90 frames per second sill buttery smooth still no drop frames and it's you know when we can realize that collectively as an industry you know us with the hardware HMV's users then that's I think a huge opportunity for the VR market to explode and take off okay sorry times I expecting many upcoming directives 12 games to utilize a sim compute sorry things will give Amy's fourth generation gcn graphics cards the advantage videos new generation of talents sure well it's worth defining a synchronous computer right no historically in graphics API is like Arctic's 11 or opengl on other graphics architecture is everything that the GPU would do from the time its apps to ask to render a picture to the time it comes out on the screen custom is done step by step by step so if you are asked to put a light on the screen well first you have to ask it to put the light on the screen and you have to determine what that light is going to look like and then you actually have to render it out but a lot of that stuff could be done in parallel like the setup for one thing and the execution of another could all be done in parallel and that's the idea of asynchronous compute multiple queues working together so it's a big performance boost for us you know we've seen gains up to twenty or thirty percent with this feature active so looking into the future or talking to talking about games like deus ex human revolution I'm sorry mankind divided we're talking about civilization six battlefield one these are huge titles in in their respective space and we're talking about a synchronous compete in all of them and so I think a really fundamentally powerful performance changing experience or technology for people sure so I know a lot of people may be wondering will these flowers cards be supporting actually mine two point oh yeah we did address that concern from radeon r9 fury x and these products will support hdmi to and specifically hdmi to point B for HDR support as well but that's kind of just one of many things that we've done to go to future-proof this product we know that people want to build home theater PC s before Katie vs so yeah we add an hdmi to point B but there's also a lot of higher resolution and higher refresh rate monitors coming that are going to use DisplayPort 1.3 that's in this product as well they're obviously game streaming or game recording is really really popular if those services transition over to h.265 encoding to save bitrate we have an h.265 encoder in hardware for games and as streaming video services like Netflix and Amazon transition over to HDR we have an HD already decoder built into the chip so there aren't really any standards or specification looming on the horizon six months out of 12 months out that this card can't handle it won't be ready to be compatible with and I think that's really important for gamers in this particular one to three hundred dollar price band because they only upgrade every two to four years yeah so having a full complement of kind of future ready technologies it's going to be really important for people yep then I'm into wire that buying or outside exactly Oh beautiful so I see the cool is actually what longer than the board on this for any other organ is so yeah great question so on the 484 7460 will allow our board partners like sapphire and Asus actually make custom designs and they would be allowed to produce a crew that's only as long as the PCB yeah but on our reference design we have sort of a different challenge you know we sell a lot of these cards into OEM there's like HP and Dell and and they exclusively want blower designs right so they have to be longer so our reference design it's a blower but AMD's will be able to fully customize supports as well excellent is there a 2560 stream process a plus-10 pot coming or 480 or using the full silicon the the 40 the shader configuration is the full configuration at the detention right so no marks still is easy um a little question what we call the new jcn Jason 1.3 1.4 yeah that's that's a fun story so all credit to an antec in north america for coming up with the numbering scheme that everybody know uses but in internally at AMD we've never had really an internal numbering scheme to address one GCM versus another we've always talked about it in terms of actual code names like te which most users when i was in 7970 was GCM 1.0 and then we went to bonaire which is the radeon 7790 or the r7 260 that was 1.1 and then products like fiji better known as the theory x or Tonga the 285 those would be G San 1.2 and finally here we are today with players since we had no official names previously and we know people really want one we've been easy to talk about we're calling this the fourth gen of graphics core next row so you can kind of work backwards from there and figure out what the other generations are so finally let official name that's one of many times do people I so last one sir will the pliers GPUs utilizing this little boost clock time feature yep actually uh products on the Shelf will have a base clock and it meant o'clock and people will see that excellent we look forward to finding out what kind of frequencies are running up shortly all right well thanks for making the long logitech tutorial your melbourne australia my viewers we're going to be giving away one of these are explore IDs so stay tuned for that and more watching you content thanks a lot hey thank you