Gadgetory

when AMD released a game-changing GCM 1 point 0 architecture in January of 2013 in the form of the radeon HD 7970 they well and truly put him video on the back foot the 7970 had little trouble manhandling the gtx 580 and although it's just two months until the gtx 680 arrive i'm sure that was a very long wait for him video fast forward four years and we find a similar situation though this time it's AMD who's on the back foot with the gtx 1080 due to go on sale this month followed by the 1070 next month it'll be interesting to see how AMD responds making this round of GPU wars even more interesting is the change in strategy Nvidia opted to come out guns blazing as they so often do introducing high-end parts first with the option to fill in the lower tier gaps later of course we know there are still bigger Pascal diets to come but that won't be until late next year AMD on the other hand is opted for a different strategy one that sees them released they're more affordable Polaris GPUs first based on current information that we to pull our cpus + 10 + + 11 and neither will be focused on the high-end desktop graphics market plus 11 is targeting low-power market to think our 70 to 80 x + + 10 will go after the mainstream to higher market so 380 x territory so why is AMD taking this approach and broken tradition my theories they've had trouble or at least predicted problems with yields due to the move to the 14 nanometer FinFET process to counter any potential issues that led with their small less complex products allowing the process to mature in time for the big guns anyway that's just my theory whatever the case the result being that AMD will be offering the more affordable mainstream GPUs out of the gate this means Polaris will be competing with the last gen and video maxwell products at least in the short term a situation which AMD is no doubt hoping will result in meaningful market share gains originally this meant that aimed his answer to the geforce gtx 1080 and 1070 wouldn't come until next year but with the arrival dates of these new nvidia gpus set in concrete AMD has reportedly brought their high-end GPUs codeine vega forward to october of this year this is of course all speculations let's focus on the here and now with AMD seemingly without an answer to the gtx 1080 and 1070 for at least five months they'll have to rely on their Fiji and Granada products in the meantime so in order for amd's current product stack to remain competitive what kind of pricing can game is expect based on the 1080 performance that we've seen and the 1070 performance that we expect the pricing landscape should look something like this the fury axe was an average thirty percent slower at 4k and thirty-six percent slower at 1440p based on my 21 game test sample therefore I believe this knocks the fury axe down at least 24 hundred and fifty dollars in order for it to remain competitive at this price that delivers a similar cost per frame with the disadvantage of greater power consumption the fury and nano then follow suit the Nano priced alongside the fury X once again with the stand of fury hitting four hundred dollars the 390 X as it stands is a pretty poor option in terms of value thanks to the much cheaper and not a great deal slower 390 I see at least a seventeen percent reduction in asking price for the 3 90 x to three hundred and fifty dollars but if AMD wants to be really aggressive they might push closer to 300 finally the 390 probably won't see any price Corrections is it's still great value of three hundred dollars 390 is less of a concern as it could be replaced shortly is certainly much faster than the higher and cards the real focus here for me is on the Fiji based GPUs as they'll be crucial in taking the fight to win video over the coming months so tell me what do you guys think do you agree with my pricing estimates or do you think I'm well off base let me have it in the comments i'm your host man as always and i'll see you guys next time