Gadgetory

hi I'm Ken price I'm with Samsung Electronics Canada and the director of marketing for mobile communications and I'm here to talk about the new Galaxy Note which we're launching on February the 14th across the three national carriers in Canada we're very excited the first thing about the Galaxy Note that you'll notice is it has a big beautiful Super AMOLED screen at 5.3 inches and that will be one of the defining features of this device it's clearly bigger as a smart phone concept but what we're really offering consumers is a product that is more data optimized than existing smartphones one that looks at the at the fact that we have a smartphone reference case at about 4 inches and tablets that are 7 to 10 but really nothing in between that tries to blend the benefits of a tablet in terms of the size and being able to access all those great applications on the Android Market and use that but also still a voice that or a product that is convenient enough to carry with you at all times so that it can be a voice device so the first thing to understand is that yes you can make a call on this device this is a voice enabled LTE based device and and we're intending it for use as a primary device and one that you would carry with you at all times so let me give you a little bit of a quick tour so as I said 5.3 inch Super AMOLED screen HD resolution so 1280 by 800 resolution able to playback Full HD videos can capture them as well on the 8 megapixel camera on the back there's a 2 megapixel camera on the front as well for video chat and and those kinds of capabilities if I just take off the the back case here for a quick second I'll show you some of the expansion capabilities so there is there's a sim card in there and this happens to be with Rogers as I said will be across the board with with all carriers and then we also have a micro SD card and it'll accept up to 32 gigabytes in in addition to the 16 that's onboard and then we have a battery in here that's removable which is a 2500 milliamp battery that is intended to be a little bit larger than what you're seeing in conventional smartphones because we recognize that as a primary device one with a large screen and high-level processing that you'll probably that you'll you'll need that kind of juice to stage sort of active all day long the other defining quality about the the galaxy note is that as I just sort of put this back in place is that it comes with a device called an S Pen which is housed and the device itself tucks away in the bottom sort of pull it out with your fingernail and it's we call this an S Pen and different than other other or past attempts to to introduce a stylus into mobile devices it has intelligence built-in and responsiveness that we haven't seen before it also has this little button on it and that button has functionality so that's suggesting that it's more than just sort of a passive piece of plastic here reacting to a capacitive screen there is technology built into the pen and into the screen itself that is more precise and is more realistic in terms of a pen on paper experience than we've seen before and I think those who have you know seen attempts of the industry to do this before saying why Samsung why well the answer I think is simple if you consider that if we're going to try to provide something that's effective for all day use of that is your primary device part of what people carry around is still a pen and notebook that's pretty well universal which suggests that as an industry then found the right solution yet so it's still something worth pursuing and where we are in terms of being able to introduce responsive screen technology and simple utilities as far advanced compared to where we've been before so we see the pen as something the s-pen is something that adds value to the device rather than imposes itself because the one thing I should mention is that this device is in every other way a continuation of the Galaxy S Galaxy S 2 family that we've built all of the TouchWiz navigation the ability to type the ability to swipe if you would like in terms of navigation understanding of voice commands all of that is still built into this Galaxy Note but on top of that we still see this desire for people to want to express themselves or interact with occasions using a pen to to draw to annotate to make personalized comments and it's something that adds value to their experience and it's something that we have built into this device so our I guess the other port I should make in terms of performance is around the fact that it is LTE capable so we you know I think we have talked about the fact that in Canada we have very leading networks our carriers are doing a great job of introducing latest technology to Canadian consumer and we wanted to take advantage of that at Samsung so this is coming out with with LTE capable radio as well and that will obviously affect people across the country as those LTE networks roll out across the three carriers so in terms of just a couple of maybe just a couple of points in terms of applications that are unique you know and again as I'm just sort of swiping my finger across and you recognize the fact that it it understands those gestures all of those things that you've been familiar with the ability to sort of set up your own screens and customise those and a lot of the again a lot of the functionality that you're used to seeing but maybe one simple demonstration would be hey you know I I want to you know capture a quick image perhaps it's a map so I launched the Maps application I used the pen in that case I could use my finger I want to make a simple image capture I press down on the little button here then it captures that image that image is now in the clipboard that image is available to crop and edit that image is also available to kind of make little simple annotations on so you know the briefing is here and let's meet at 9 o'clock there and I could hand right in on this you know hi there's my brutal handwriting on the side and I could then take this into an application I can share it in all kinds of different ways through you know social media or through the utility that we provide and that utility is s-memo actually which perhaps I'll show so it has a you know a simple graphic is now embedded into the into the memo application that I could also send save and send document as you might expect the interesting thing as well I think is we not only can you kind of write on this as you you know you can change the pen settings by the way that happens to be in paintbrush mode but I can also type I could also type on to this memo so again you can use the pen as you wish or you can type we are whether sideways thing is tough so I should have probably set that up in fact I like to swipe we are here I find my here1 to that memo of pretty simply as well so that's one of the use cases that we are thinking about in terms of you know how my depend on value to be able to annotate to be able to set up this quick memo kind of function now if I go back to the home screen for a second let's say I'm using any application I can quickly double tap on the screen by pressing down that button and it brings that note memo up you know this is akin to a person who is you know doing something and then suddenly I have to jot down a phone number or a quick note or a message so rather than looking for a pen and a piece of paper has a simple memo application that you can use so those are a couple of the I think benefits of having a pen built-in and something from a Value Added point of view that that adds adds to the device so I said we're very excited we'll have this product in in volume starting on February the 14th across you know national retailers and carriers and looking forward to it thank you