Gadgetory

so hey guys we only invited us for a factory tour which was actually quite cool because we get to see firsthand of how and where the cases are made form Lee and Lee worldwide so all the cases are made in this Factory it's quite cool that they pump out 20,000 cases a month so it's quite a large volume for a fairly small factory and you know it's a cool thing to see where these cases are coming from because we have received some in the past for review but going through the factory speaking with JP and other representatives they are showing us how these cases are made and obviously this is high-grade aluminum there's three components for the machinery and so there's laser cutting and they're soldiering and there's also pressure cutting all of which should go into production of different series of cases so laser cutting is a lot more expensive so it is used for some of the higher-end cases for me and Lee and so therefore that sort of adds up to the cost associated with those high-end cases as well so if for a lot of people who are wondering it's not really just aluminum that's expensive that's also the process that goes into making those cases like the competition is outsourcing into China into a lot of cheaper production regions so while lien Lee is keeping the factory in Taiwan because they want to control the production and they also tell us that it's helpful for quick modifications to the cases based on the feedbacks as you'll hear a little bit later on JP actually does us they receive feedback from customers from buyers and they're able to modify the cases and that's why we see so many revisions of the cases because they can take those feedback and apply that to the cases so they would release a certain case and get the feedback and these an updated version in the case and because the company because the factory is based locally in Taiwan they are able to do that quickly and efficiently now also because the factory is in Taiwan the you know the capital costs are very high so that's obviously related to the actual pricing of the cases so while you know it is good quality cases I think that being Li is still lacking and some of the most common features that we are seeing seeing from some of streamline competitors from Corsair like NZXT fractal design is really really emerging from the clouds getting really great cases to us and so while really produces good quality cases I feel they are still lagging behind trying to really reach out to what consumers want and that's good quality cases at budget pricing and so lien Lee while has really good quality aluminum cases we might still not see competitive pricing in terms of case to case comparison so we spoken to JP from Lee and Lee regarding this competition and regarding Lee needs future progress for tackling this competition and this is what he had to say so hey guys we are here at the Lee and Lee factory here I'm with JP from PR so we have a couple of questions for you we feel you know Lee and Lee is that an advantage or a disadvantage because having you own a factory here in Taiwan versus other companies are moving production elsewhere they feel that's you advantage that or what's the yeah I think it's still a advantage of their me to having their own factory because we can really quickly change products I quickly develop new products we now have a Computex for example we are launching 12 new cases well whereas all the manufacturers usually struggle to have one or two new cases per season but if you look at the each show CSE bit Computex every time we have new cases and we quickly play with new ideas new concepts you will see at the show ground there's really some new ideas coming out and because we have the machines and you can easily bend and make changes it really gives a lot of flexibility and I think that's what our user want they really want us to play with ideas and we can't come up with new products alright and you were saying that you you get feedback from consumers from Computex from trade shows and customers the buyers and you cannot you can take that feedback and apply it to factory which you want to find that quickly exactly that's right yeah I mean you know yourself when you work on something usually sometimes you get stuck in your ideas and this is really the good thing that ya the engineers they develop their ideas but then show it to people right and get some feedback and then can do the final tweaks before going on the market and then I may be regretting that some little improvement could have been do you think that eventually you'll move on to 3d printing is that is that even in the future what do you what do you feel about that well I think it's still new technology and it's definitely not working for this kind of mass production even with the younger prices we wouldn't be able to and also given the many other companies NZXT fractal design cool master Corsair they're sort of emerging right now with with really good quality products coming out lien Lee has established its own image you know producing good quality aluminum cases and that's what the image has been built on so what is the strategy for Lee and Lee based on this very competitive other companies how is Liam Lee going to push forward given 2013 is approaching and obviously we'll we'll see some cases in 28 Computex but what's the strategy here for me and Lee but I think the strategy for Leonie is to keep the market and keep the cup in the case markets so that's still we welcome their competition and it's great to get competition so it's just moving keeps up thinking and create more ideas and try to be on the forefront with new concepts right okay well great we'll we'll be seeing more cases at the actual complex 2013 conference so we'll give you a first-hand look of the 12 cases that are being reached this year so 12 cases actually very excited all-aluminum good quality so thanks JP we'll see you guys at the the complex the MD program yep you