Gadgetory

hello everyone i'm dimitri with higher canucks welcome to another behind the scenes I am actually super ecstatic about this episode today don't get interrupted by text messages in the middle of the video I'm actually super ecstatic about this episode we have because we have a very special guest on the show and we'll be talking about concepts and ideas that benefit everybody that within the community that we've built on the all the video platforms so we have very special guest Jerry a ka-bar necklace nerdgasm on this episode talking about tips and tricks for content producers and content creators hey what's up Dimitri thanks for having me in your video and I invite him on the show because he has one of the most memorable characters on YouTube hardware Canucks they're Canadian so you don't have to we're going behind the scenes of talking our heart out of how we can help build your character we're on how to build character about what character really means within the Buddhist and within this industry well how to build an audience what it means to have good quality and consistent quality of content and what that means to stay motivated and also what does it mean for their to exist competition and how you can benefit from the competition and certain things that you shouldn't do as well when it comes to the competition so guys I'm really excited for this episode this can be a two-parter just because I don't want to create a 30 minute video and we have a lot of insight to share so let's get started so one comes to content production I truly believe that character is very important how do you stay yourself how do you present yourself and from the camera like for instance i'm sitting on a toilet right now some people might find that offensive but that's not the audience i'm looking for now when it comes to character for me as you guys know for the first two years that i've been making videos for hardware canucks i basically remained off camera and they're really focused on making my craft of making those products stand out in a pure white background that at the time i think was the state of the art on the YouTube community and then it came time to be to evolve and trying to do something different and that's when we started doing a lot more things of more home style of more creative things in terms of adding more elements into your frame and into your shot my two characters is on camera sort of wrong information something that I've started to do with this series behind the scenes and how to stuff but every time there is a review of an item that is me there's different Dmitry because that's the Dmitry for reviews concise very informative and to the point without anything wasteful in every single word it's basically like nearly reading a script and yes things are scripted for the reviews all right first off I want to say there is a huge difference between attracting an audience and keeping an audience but let's go ahead and focus on the question and that is what do I do to attract an audience well it's pretty obvious from my channel just by a lot of cool stuff well actually that's not entirely true there's a lot more to it what's most important for attracting an audience initially is how much time you spend engaging that person where they're going to see you the first time and that's going to be in a search result so you want to make sure you spend a lot of time on your video titles you want to spend a lot of time tagging them properly that's the keywords that ultimately go into the search engine to make you go further up the list they call it SEO search engine optimization and then you also want to spend a lot of time on the thumbnail you want the thumbnail to be engaging people are very very visual creatures and when you're looking down the side list you always notice how the thumbnail that's got the boobs in it always has about a million point five views and then you click on it it's like ninety-nine percent dislikes yeah we refer to that as clickbait you do not want to do the clickbait but what you do want to do is create the most compelling accurate image that portrays what your video is about like for instance I 3d printed a stormtrooper so what did i do I took pictures of me and my stormtrooper suit the superimposed them against the Death Star now some people might dislike the video because they're like wait a second that guy wasn't floating in front of the Death Star but but most people are going to be like no okay we get it it's the context but it draws the eye you want to draw the eye first to the image the thumbnail and then you want the people to move to the video title and those two things combined I'll make something click on their head and then they're going to click the video now you've got the viewer there there there now they're watching your video now you have to focus on keeping that viewer and that is staying true to the content matching the same kind of tone is the thumbnail set so some kind of comedy in the video try to translate that into the thumbnails in a very very serious video try to translate that in the thumbnail because if the thumbnail does not match the content you're going to end up getting a dislike at the very least and people are going to eventually just shy away from it SEO is going to go through the crapper and nobody's going to watch your video now as far as character I would say the character is more for keeping the audience once you brought them in now you want to keep them and that character for me it's just myself you guys probably if you've ever met me in person you'll know that I'm the same guy in person as I am on camera and the reason being is I got over all my fears of shooting videos early on by treating the camera like a friend I'm looking at you like a friend I'm talking to you like a friend and in my mind I am in a state of thinking that you're just somebody who doesn't talk a lot and and you listen to everything I say and that helps me tremendously because now I take on this role of just being the guy that just talk talk talk talk talk and telling you about my experience and it's very very genuine and people seem to really really kind of relate to that and a lot of the comments that I get on my particular channels people feel like they're right there with me when I'm doing stuff and and I'm not saying that that should be everybody's goal everybody's different but you definitely need to find your voice you need to find what's comfortable a lot of people will try to be somebody they're not they'll try to do a character they'll try to do something like that and you can be successful at doing that but just be careful because if you do take on a character or a persona you have to keep that going throughout your whole audience because if you get bored of it and decide to change at some point your audience is just going to leave because they expected one thing and now you're giving them another that's why I prefer to just be myself only do things that I care about and that I'm passionate about because by doing that it doesn't make it such a chore to keep that up and just everything that I do seems to keep my audience around and keep it growing steadily because it's a group of people that are like me not a group of people that I'm trying to be something else to attract perfect examples as FPSRussia so everybody knows him by his videos on guns and he does entertaining things for you know everyone wants to see blows the blow stuff up however he is just pulling off the Russian accent and it's not real and everybody kind of knows that but they accept him for it because it's always consistent and that's actually key staying in character is very important because otherwise people that have come there in the first place to watch you are all something to recognize that you are not the same person that they came to watch you initially when they first started to you know company channel but honestly my biggest tip to anybody is try to be as close to yourself as humanly possible because it'll make this entire process so much easier in the world is a magnificently huge place there are so many people out there that you will find an audience no matter what your content is now those audiences vary in size and everything like that you might have to tweak things around take on some new things to track the new audience but I'm just saying at the end of the day just be yourself don't try to emulate somebody else because it always ends bad unless you're PewDiePie then it ends pretty well but but let's be honest we're not PewDiePie so the second question is what a successful content and how do you achieve that successful content and how do you keep yourself motivated so for me successful content means quality and consistency seriously quality and consistency and those two are not mutually exclusive they come as a package so you have to have quality content that is also consistent and you also have a consistent quality content that is also quality because you want to create an established relationship with your publishing schedule so that the viewers can expect something out of you and that does not mean creating or publishing video every day they're just means to have an expectation for the viewer on when to expect a video and make sure to you do your best work is possible to deliver to that expectation this is this is kind of a funny question for me to answer because I would say that I suck at quality and consistency I'm not saying that I haven't gotten better at it I've taken huge steps to improve the overall quality of my channel and that's paid huge dividends but I've never really released on a schedule and the quality of my videos changed dramatically because I'm always trying new things and sometimes I might not have everything in the lighting and everything's set up to do something I still proceed with it because I want to share that experience with you but I think what makes it different for me is that i condition my audience from the beginning to accept that that's how I am now if you tried to just create a video every week and you had you know like you know talk back tuesday and news something friday and here i'm gonna eat a sandwich in front of you saturday you're going to have a problem if you stop doing that because people come to accept it now I've hit that ripple a couple of times myself and I've created series like jerry-rigged encode gasm then I don't create a new one for a very long time because my squirrel chasing abilities have me running off and doing other stuff people that came in during that series have the expectation that that's going to keep happening on a regular cadence and it takes him a while to get used to it and most of them do and I experience positive growth as a result but honestly if I stayed on a schedule and I released these things on time and everything and was more predictable my growth would actually be a lot better quality for me means shooting something to best of my abilities and being satisfied with the work that I'm doing and being satisfied with the final edit if I'm not happy with the final edits if it doesn't make me smile and let me watch it a couple more times after the the thing is published then I I would see myself to have failed so I actually watched my videos quite often even if they even after they're published just to review back and seeing how I've changed throughout the time and I would suggest that for all content producers whether or not you're just in the beginning stages or even in the advanced stages try to define what quality means for you but try to connect quality with your own satisfaction and with the feedback that you get from the viewers because quality does not necess expensive equipment quality means being satisfied with your work and using everything in your possession for the tools to create the best thing you could possibly do so for example right now this shot is led by an ikea lamp and the on the side of me there's another light that gives me a bit of an edge light on this side and that's just something that I really pull together so this is what the shot would look like without those two extra lights simple ikea light and another simple $20 light from amazon and so try to use the best tools that you have and we've published a few videos in the past check out the previous episodes on how to do lighting tips and filming tips and techniques that you will definitely learn from something and you definitely have the joy of shooting in content in being satisfied with the end result so the second part of that question is how do you keep yourself motivated and how do you keep yourself going best thing for me is when i get to the editing station and I put all my source footage in and I start to look at it and just review and maybe delete a few things that I haven't deleted yet in camera and I'm happy with what I'm seeing that keeps me motivated as a contact producer to know that I'm enjoying the footage that I shoot because as a happy editor your your video is going to be stunning and you're going to always try to come up with some some ways that the final video is going to be just look amazing and you'll be very satisfying myself about that now motivation for me in the past did not come easily right now it's very exciting because we have a lot of cool things that were reviewing and taking a look and making videos about but in the earlier days it was difficult for me to get excited about new case review because we've reviewed so many I've reviewed over 200 cases ma'am so what I used to do then is try to come up and do something different for each single video and I've pointed that out in our how to shoot tutorials on on filming techniques because every time I try to do something new it makes me happy try to even if it's challenging the end result is kind of what what what really matters for me when I'm sitting and editing and then from happy about that then I am I keep motivate myself to go further and look forward to that next video now as far as motivation to do things YouTube actually started as a hobby for me I never intended on this being my career that just kind of happened as such all of my videos were more for me and to leave a legacy and to share up my friends and family than they were to share with you guys and just through a ton of events that I'm not going to really recap here you can go to my channel and watch videos about it somehow I just took off and people really enjoyed what I was doing it allowed me to get a lot more proud from companies to review it allowed me to travel a lot more I probably traveled more than last year than I have in my entire life and it's allowed me to do some really really cool things I love sharing those experiences with you and by you guys watching my videos I get the ability to keep growing and keep doing even more and more of those things and that's what's motivational to me it's being able to wake up every morning and look at some statistics and look at my social networks and see that people are engaging me people enjoy what I'm doing people are questioning what I'm doing but but it's all engagement and seeing that engagement and seeing things raised its it's an adrenaline rush it's almost like playing a video game and looking at the high score so that's what keeps me motivated but some days I'm not motivated some days I wake up and I'm just in a pissy mood I don't want to do anything I let negativity on the internet get to me that's another thing you really have to watch out for guys but I I on those days I don't touch the camera because my number one rule is it's more important for me to be happy and enjoy what I'm doing when I'm making a video then feel like I have to make a video if I have a deadline that I have to hit and the deadline is a movable I'll cancel the project if I have to because I'm not going to force it because one thing I learned early on when you force videos on a regular cadence when you're not in the mood people totally pick up on it people are smart they pick up mannerisms they pick up inflections and voices pretty soon everybody down in the comments all sellout sellout sellout this guy doesn't even look like he enjoys what he's doing blahblah and I don't like that I really really don't like to be put in that position so every video that you see me make is it comes from a place of passion if I'm turning on the camera it's because I feel very strongly about something or I'm very very excited about getting something are very excited about reviewing something or 3d printing something actually I do i do a lot of stuff on my channel so it's called nerdgasm anything if it's nerdy I do it and there's a lot of stuff that could be made nerdy but anyways that's where I get my motivation from but if you don't feel motivated to make videos do not force it just relax go play some metal gear solid 5 or GTA just get out of that funk and then come back and sit in front of the camera trust me you'll thank me for it so guys I hope you enjoyed this tips and tricks for content creators and producers huge thank you to Jerry aching a barn increased nerdgasm for joining this episode chains very insightful and really funny information so i hope you guys enjoyed make sure to subscribe and follow for more behind the scenes and how-to videos every Friday here on the channel thank you so much for watching we'll see you in the next one and what's a hardware connects video without some candlelight just have to do it