Gadgetory

what's up guys Jays $0.02 here as if we didn't need any more GPU controversy we've got a lot to talk about today I waited specifically to make this video to see if any new news would come to light regarding this and I think I've got enough information and an understanding of the situation to actually talk about Nvidia's GeForce Partner Program and what that means to the AI B's as well as the consumer take your system from boring to awesome quickly and easily with cable mod made from premium materials and crafted with care cable mod offers everything from cable extensions custom right-angled USB 3.0 and SATA cables and their new line of Pro Series complete custom kits I quickly raised the bar in terms of performance and aesthetics learn more about how cable mod can help you bring your system to the next level by clicking the link in the description below this story broke last week with Kyle Bennett over at Hart OCP putting on an article about the GeForce Partner Program and how it is potentially anti-consumerism and anti-competitive or anti competition which is borderline actually anything is borderline they castrated illegal here in the United States just ask Intel they were hit with a 1 billion dollar anti-competitive lawsuit not that long ago and yeah Nvidia might be heading right down that path but anyway I digress let's talk about this for a second here I'm putting a link to Kyle's article down below pretty much all the main publications have already picked this up so you can probably find a lot of different perspectives on this but Kyle is the one I'm referencing because he was the one who broke the story and NVIDIA actually came forward and made a public blog about the GPP and what it was what it meant for consumers because they wanted to get ahead of Kyle's story and I think potentially do some damage control here but this is a this is big news and I I'm still not entirely sure how I feel about this because I'm not lawyer and I don't know what the legalities are and I tend to understand that there's a usually a bit of a difference between legal and ethics and already ethics with major tech companies already comes into question all the time but that's besides the point so the GPP or the geforce partner program isn't is a a program of incentives for AIB zorad inboard partners to sign up for to give you additional benefits to working more closely with NVIDIA now we're here's what we're going to do we're going to talk about what currently happens with a with a product launch we're going to talk about the brand's the way they're naming works and we're going to talk about how the GPP fits into all of this this right here is the gtx 1080 TI this launched a good year after the gtx 1080 so rewind back to May of 2016 when the pascal family of GPUs launched in Austin Texas with the GTX 1080 1070 yeah almost two years ago that's how long we've been living with this family of GPUs the only card that was available at launch was the founders Edition card which was kind of a historic event because it was the first time that Nvidia resided in the retail space selling direct to consumers in the past Nvidia made their reference cards sure and those were the models that were sent out to publications and tech analysts to review and then the board partners were able to actually sell the reference card so they sold the reference style card through the AI bees that's why you'd go on to New Ager wherever and find the reference style cooler available through MSI or EVGA or gigabyte ace use whatever that was how Nvidia sold to the consumer Cass Gill was the first time that they sold full-time available after launch continuing through the launch to consumers directly so what that also meant was they were keeping an allocation of the GPS for themselves which we've learned over time was usually the best binned GPUs which is why the founders card performed on par if not better than many of the custom cards but that was a conversation for a different day that's how the launch worked you typically didn't see the custom cards for a month or two after the launch of a new family of GPUs and of course as more cards came down the line the 1066 gig the 1080 TI 1070 TI you would see custom cards available at the time of launch because the family wasn't new and NVIDIA you know they didn't care about the fanfare as much as advertising their new line of products so that's how typically launch has worked in the past now the geforce partner program promises additional benefits to those who sign up for including the pimping and promoting of the custom cards at events typically go to an nvidia event all they show is the reference card the reference coolers and all the boxes and stuff because that's their product but one of the benefits of the GPP is your custom cards get a lot of that shared marketing you know material as well promoting their partners not just their own brand and that's something Nvidia hasn't done a lot of in the past so that seems like on the surface a very good incentive something else they offer are apparently prioritization of allocation of cores obviously right now with GPUs as scarce as they are because of what the cryptocurrency mining farms have done to the market is made it very very difficult because remember like I said earlier Nvidia is not selling all the cores to the AI bees they're keeping a pretty good chunk of them for themselves as well which puts additional strain on the business that these guys are trying to trying to perform they're trying to keep their businesses alive through all of this you know fiasco as well when it comes to to mining so you take what's left over and the GPP partners or the the GPP part of the partner partners they get prioritization over those who have not signed up so if you are a soos or your MSI and you're trying to build cards and you're having to scrounge or scrape the bottom of the barrel with everyone else who hasn't signed up then your business is going to suffer so potentially a strong-armed tactic one that NVIDIA knows there's incentive up it's basically a fast pass for GPU allocation and we all know what it's like to stand in line for two hours and that guy just walks up and goes I got a fast pass and walks on the line but you can't be mad at that guy because he signed up for that fast pass he did it before you and he's getting the benefits so that's technically how that part works the other thing that's very significant with the GPP is the fact that you would potentially be included in launch days and what I mean by that is let's say the 2080 card or whatever it's being called is launched right that's coming up presumably this year we've we've had a two-year family of card now instead of having that month delay before your custom cards get out you're included in the early access part of GPP meaning you can design your cards ahead of time ahead of those not a part of the GPP and have your cards showcased at launch giving you a piece of that day one hype which can lead to very big sales so those are the three major things that have been you know sort of uncovered on what the GPP means now NVIDIA wants you to believe that the GPP is all about a consumer experience it's all about a transparent and consistent experience across the board well how do they do that well what Kyle's article over at heart of sepia stating is that there is India agreements now he has a copy of this agreement he has not shared it more than likely due to legal reasons he has uncovered that there is a line in there that states that the GPP partners must be aligned exclusively with nvidia this is the part where there's a lot of confusion the question is whether or not Asus or MS I can only sell Nvidia cards or can they only do it under certain naming conventions for instance in videos after that gaming lineup that the the the Auris extreme the MSI gaming X the Asus Republic of gamers obviously these tricks is a sub category of Republic of gamers but where the lot of the confusion is and one of the reasons why I waited to do this article is that what we're not clear of because kit guru also did an article on this trying to tell everyone like hey you're blowing this out of proportion is what's not clear is whether or not Asus can sell or Republic of gamers AMD card which is on the top right here because look these look identical right as a consumer Nvidia doesn't want an AMD product to look like an Nvidia product NVIDIA knows that gamers are going to walk into a store and they're going to buy something that says Damon I mean let's face a gaming is put on everything gaming power supplies Gaming motherboards gaming graphics cards obviously GPUs you know the remain stream are gonna be for gaming obviously every motherboard is capable of playing games it's kind of like when they put VR ready on a keyboard right it's ridiculous they know consumers are going to align themselves with that gaming brand especially soui we're unique those you and I we are enthusiasts about this most of us we are here because we love this we are nerds we want to learn about this and we know what we're talking about most of the time and we can see through the marketing mumbo jumbo of putting gaming on everything but the average consumer you walk into a Fry's Electronics and you're there to buy a GTX 1060 because you know that that's the card you hypothetically mining prices out you know out of the way you can afford a six you know gtx 1060 you walk in and you see this where you see this these are both gtx ten 60's knows that most people are gonna go for this so that's why they're trying to control the the marketing side of the gaming line well what we don't know is whether or not and this is what kate guru's article kind of goes into is they're stating no you could you could make a republic of gamers line of AMD GPUs it just couldn't be Strix if Strix is the nvidia line it could be something else well the initial article on what kyla stating is that the entire republic of gamers line would have to be nvidia but the thing is AI bees don't have to sign up for the GP p it's just based on the scenarios that i've already explained it's obviously in their best interest to do that because they don't want to be left on a launch day they want to be left out on allocation and they want the additional marketing I don't know if it's legal or not to force a brand to only be able to sell Nvidia product under a certain naming convention because member this belongs to Asus this is a CSI P the names the Republic of gamers are Strix all that stuff belongs to Asus but now NVIDIA is trying to control that and that's where it starts to get really dicey in terms of what's legal and what's not not only that you've already got a brand that you have built up the reputation of Republic of gamers goes back a long time the MSI gaming series not as long but has gotten a very high reputation of being a very well-built robust beefy card anyone who has held an MSI gaming X of either AMD or Nvidia knows that these cards are behemoths they are built to last and they built that name that reputation all on their own through no help of AMD or Nvidia this is all in-house marketing research design and NVIDIA is trying to control that so yeah you could just say Oh we'll find just rename it make it something else but now what you've done is you just diluted your own brand and you're starting a new brand sub brand that you're hoping will gain traction when you've already spent all that time and effort to build up your your entire line of gaming products so that is where the ethics on this really come in as well as the legality of things because the question is whether or not they can even legally do that now the AIB is they're the ones that are caught in the middle of all of this the consumer yeah it sounds like Nvidia trying to to stifle AMD competition a little bit but not as much as initially thought because if they can still sell the AMD brand under a different line the AIB is take on the additional cost of marketing and packaging and boxing and all that stuff for another line of product but let's be honest here a lot of these companies have multiple lines of product for instance we've got msi here right so we've got the gaming but oh this is even off camera but now you've got the arrow is that off camera Nick how about I do this we'll fix it there yeah so you've got the arrow line of product there there are multiple lines so the question is I mean how much would it really cost the brand to do that but I think the bigger issue here is the fact that Nvidia is even trying to get involved with the way that AI bees are doing business this is one of those things where time is gonna have to tell but it the three things that the three incentives I've listed these are major these are major things that impact the way these AI bees are able to do business and it means that obviously with Nvidia holding over 70% of market share they're gonna want to follow those trends and do what it takes to sell cards that they know are going to sell they know that not getting involved with the GPP is going to hurt them in the long run just on GPU allocation alone lost marketing efforts as well as the day one graphics launches when it comes to new families of GPUs now I've reached out to a lot of people for comment obviously nobody will talk about this this is this is like it's like you you mentioned GPP and everyone just shuts down they don't talk to you what does that mean if this is so good and NVIDIA is so proud of this what why won't anybody talk about it obviously an exclusive brand with nvidia is already a GPP but are they going to get the same benefits are they going to get the same early access to course sort of early access to new launches or is this intended specifically to create a problem for AMD something else worth noting though is AMD is the one that also really pushed for this article to go out there and AMD is not innocent in a lot of the marketing stuff that's happened in the past AMD's played their games it's just now the consumer is being affected by this with the games being played with these major business chess pieces all right guys we're gonna go sound off in the comments below I'm curious as to what you guys think about this fanboy isms aside try and put your fanboy isms aside I know Andy fans are gonna be screaming you know Lynch in-video lynch mob lynch mob and of course Nvidia fanboys are gonna be like whatever doesn't matter we're better try and keep all that aside I know it's hard I know it's hard but I'm curious as to a real discussion on what you guys think about this the question is whether or not it's legal and I don't know I'm not a lawyer so I can't answer any of that but I do know the myth them home what you mentioned this with anybody man do they shut you down fast and will talk to you so we're gonna go guys thanks for watching today's video go and check out the link in the description below like I said - Kyle's original article and just do a Google search for NVIDIA GPU lined a ton of articles out there alright guys thanks for watching hopefully this turns out better than what it appears could be happening time will tell as always guys we'll see you in the next one you