Gadgetory

what is up guys Ron Peretti here from TechnoBuffalo and as some of you may or may not know I create shoot edit a lot of the content you guys see on the TechnoBuffalo youtube channel I also have been a commercial director over the last couple of years doing automotive commercial work and I also create a short documentary series called the happiness stories reason I'm saying this is that I wake up every morning and I look at Adobe Premiere or any editing software and I pretty much go to sleep looking at that same editing software it's a little bit annoying honestly different story for another day so I would consider myself a industry professional or a pro user I rely on these tools hardware and software to make a living and pretty much since the beginning of my career I've used Apple hardware and software mainly because of Final Cut Pro over the last probably five to ten years Apple has really begun to drop the ball when it comes to their Pro users and their needs if you guys remember a time when Apple wasn't the biggest company in the world and didn't make the iPhone their core user base was really graphic designers and photographers and filmmakers and animators and all of the above however as they've begun to grow in the consumer space they've really grown to neglect that core user base and that's what I'm going to be a little bit maybe a lot angry about today so let's go ahead and get started now the first sign we saw a couple years ago was when Apple neglected to update the Mac Pro now it happened it just took forever we were stuck with a really old design really old processor and yes it was modular but it just showed a lack of effort from apples and now this sort of has transitioned into the lack of a cinema display today so when Apple did announce their Mac Pro they were really proud of the fact of how many 4k displays it could output too but Apple doesn't make a 4k display now sure you can get third parties but the fact that they haven't even bothered to update their cinema display which is now like this fat and it's fatter than the iMac which makes no sense as a different sort of a different conversation it's just a sign as to the fact that they're not trying to really cater to their pro users another example is when Apple dropped their 17-inch MacBook Pro and I guess this wasn't the most portable machine but it was a great desktop replacement for a lot of photographers a lot of graphic designer a lot of video editors the large display made it yet a little bit difficult to carry around but it made it worth and easier when you were editing and creating photos and just doing your thing this also blends into what they do with displays which was going from matte to glossy now in the middle there they did have the option to pick during checkout but now you can't even get a matte display for those of you don't know the reason you want a matte display if you're a video editor or photographer or something the glossy displays actually distort what your color space really is it makes images more saturated than they actually are it brings blacks much deeper than they actually are so it doesn't give you an accurate depiction of what your color grading or what your editing which is incredibly annoying and that brings me on to one of the huge this was probably the most public dropping with a ball Apple hat in terms of their Pro product Final Cut Pro X or 10 or whatever you want to call it or as I call it iMovie on steroids when this was first released we saw just a massive drop-off of features this was when I immediately switch from Final Cut Pro 7 to Adobe Premiere there's very little flexibility within the software and that's probably the best way I can explain it a professional piece of software works for you so at the office we have myself we have Andrew we have Mark we're all working on editing and we all work in different ways but we can customize Adobe Premiere to work for us Final Cut Pro X forces you to work in the way that Apple thinks you should be working which is a very sort of hobbyist way of approaching editing and it really makes everyone's life much more difficult when you rely on their software to make a living and this really bothered me because if you go on Apple's website like today they're still advertising themselves as if they're for like artists on their homepage it says look at what artists have made with all these Apple products and sure their regular consumers and I'm not saying regular consumers can't make art I'm just saying there's a big difference for professionals who relied day in and day out for something to work and work efficiently for them to be able to pay the rent and make a living and pay their bills and there's difference between someone who is a hobbyist and who doesn't have deadlines to hit who doesn't have clients and huge budgets waiting for them to deliver a product and I'm going to keep going you have the iPad pro this is just an abomination in my opinion not the product itself but the fact that it's called an iPad rrrow what is pro about it you could take a great device or not a great device preying on who you are and that's a different conversation but the truth is is that on iOS there's no way you're making that a pro device no professional graphic designer is walking to work with just an iPad pro saying this is all I use it may be something to use in conjunction but to pitch is a pro product when it's running iOS really is just false marketing in my opinion I don't know if Apple is trying to make the regular consumers feel more professional than they are or if they've just not cared to fix their pro line or rename or rebrand and finally the whopper the last one I mean honestly I could keep going on and on on you have aperture which they dropped in the dropped opportu didn't replace with anything Ralph at our offices to switch to Lightroom just another example but the Whopper to me is that the 13-inch MacBook Pro that you buy today comes in with a 5400 rpm drive it's 2016 please tell me what industry professional can use a 5400 rpm drive and get much done 7200 would be one conversation but to be honest if it's a pro device it should have an SSD not necessarily PCIe but SSD at least so that's it for this video guys thank you so much for watching thank you for listening to me yell and complain for what felt like an hour I'm actually going to a smile now leave us a comment blow with your thoughts and really curious as to what you guys think if I'm the only one who's this angry leave us a thumbs up if you're happy and you like this video hit subscribe and I will see you guys in the next one