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Apple, We Need to Talk

2019-06-06
all right so maybe that in memoriam was a bit premature the iPod line lives on and it just got an update with the iPod touch but that update feels more like a lifeline the new life breathed into the product but maybe it's time to finally let the iPod die historically apples had no problem being their own executioner they've ax tons of products in the past we've seen their wireless router business go away the cube the the Lisa we seen a ton of products they've served gotten the ax and Apple generally knows when it's time to say goodbye but they seem too nostalgic and don't want to let go of the glory that was the iPod this amazing little device holds a thousand songs that goes right in my pocket 2001 was a crazy time for consumer electronics categories weren't as mature as they are now in products were constantly changing and innovating and it was also the year that we got the original iPod and some of you may not have been around for that and seen what it meant to not just a music market but this whole consumer electronics market at the time but it was a groundbreaking and paradigm-shifting product but it was still super weird I remember going to Best Buy to buy an iPod and you had a pick but I thought you wanted the Mac iPod or the PC iPod and I was on a PC at the time and they didn't have one in I kept having to go back they would get like one iPod in at a time and I wasn't even that big of a music guy maybe I was like a tech hypebeast back then but I wanted to see what all the sort of hype was about and it changed the way that you carry music it changed the way you thought about music mp3 players certainly existed before the iPod they were never the same after the iPod came out the iPod line has taken on ton of shapes and forms over the years but each iteration and each one changed the music industry we're not done yet and people have been asking us and wondering when are we going to bring this technology to an iPod well the answer to that question is we're going to do it today and this is what the product looks like the prior 2007 in the iPhone introduction like the iPod was the jam that was what you were had and what you carried if you wanted to have a lot of songs in your pocket but then 2007 came around and iPhone was introduced and it seemed like a week after the iPhone came out there were rumors of something else that Apple was working on serve an iPod that was focused for video and meant for video remember when the iPhone first came out that was pre App Store there was just web apps out there so the idea of a fully functioning sort of app store we could download third-party apps wasn't even formed yet but the thought of something let you watch a video easily as you could on your iPhone something it started to take off and there was a lot of reason back then for an iPod Touch either you couldn't afford an iPhone you wanted the best features of the iPhone but you're still locked into a contract remember to gear contracts or longer depending on where you lived a really common place back then if people weren't trading phones every six months or a year you got access to what was going to be the burgeoning Apple ecosystem you've got through the best things the iPhone could offer without some of the worst the original iPhone was just 3G it wasn't that good doing any sort of browsing on so assuming you had Wi-Fi you essentially had an iPhone when the iPod Touch came out it made all the sense in the world but seemingly called technology the world changed and the iPod Touch didn't really change with it so I think it's it's easy on one hand to say why would Apple have an iPod touch out it's of no use to me but it's not necessarily a whole picture of it the other side of that coin is there are people that's still one with the iPod touch has to offer maybe they're running an Android phone they saw an access to iOS apps they want to airplay something to their Apple TV I'm a parent my kids are a bit younger but I know for parents that want to give their kids a device but perhaps one that doesn't have a cellular connection it's an amazing way to go you let them play games you can still supervise what they're doing and went out of the house and they're not on Wi-Fi you know presumably they're not sort of getting into trouble or doing things they shouldn't be doing with a cellular connection so I can see both sides of the argument I've hard time justifying necessarily the costs of the iPod Touch that the same use could be had from maybe an older generation iPhone without a SIM card into it but I can understand why people would want an iPod Touch so talk about the iPod line is also to talk about the death of the iPod line on how the other models the classic the Nano the mini have all been dead and killed and in 2019 is one lone survivor there's the record player there's a cassette of Apple's lineup the iPod Touch and oddly middle of 2019 it got sort of an update it's now running a processor from the iPhone 7 it still doesn't have face ID doesn't have touch ID it's got a potato camera up front the purpose for the iPod Touch is difficult to understand now so between 2007 to now and this is being filmed in 2019 it's only twelve years not a huge amount of time but like seventeen lifetimes when it comes to consumer electronics what the iPod touch was then has no use right now so during those 12 years products have obviously changed we saw the iPhone in 2007 - what the iPhone is went from a phone and a music player and a world-class communication device to being a computer in your pocket a lot of for a lot of people that's the way that they get online it's your camera it's your video camera it's still your music it's sort of how you communicate with the world laptops have changed it went from sort of giant underpowered clunky devices to thinner powerful devices with surprisingly long battery life the tablet market has matured to things that people are actually using the iPod Touch was really the iPhone - a cellular plant at a lower price point and now that's kind of what you get with an iPad there are iPads at varying price points most of which are lower than the current flagship iPhones you're getting access to Apple's ecosystem and you're getting the best that Apple has to offer without paying this flagship prices all those things that the iPod Touch at one point was and was supposed to be if you watched my videos you know I don't generally shy away from sharing my my opinions for how outlandish they might be in this case I don't see a reason for the iPod Touch line to continue and I feel like maybe I'm turning my back on an old friend but it doesn't make much sense in this market there are other ways inexpensive ways to get into the Apple ecosystem buy a used product buy a tablet buy an old generation iPhone there are a lot of ways to get the same things you get from an iPod Touch probably less money but often times better specs you can get an iPhone that's three generations old and still has touch ID a feature you don't have on your iPod Touch you still have to have a pin if you want to secure that device that is crazy nowadays the iPod Touch for me should be what it was when it first came out it was the iPhone at the time without the cellular make it that now give you the cutting-edge features you get on the iPhone 10s and the iPhone 10s max let it have a high-resolution OLED screen let it have face ID let it give it all these amazing things that you get with the current gen iPhone without the cellular and that's a reason people could buy it maybe you're on Wi-Fi all the time you want to rely on FaceTime for making calls and you want those features at a lower price point that's a reason I could see people buying the iPod touch if the iPod is going to stick around it should be and needs to be the best audio experience on the market and the argument can be made to should could benefit for maybe an always-on internet connection or maybe you add for a few bucks a month to your cellular plan you could send maps to it it can be a navigation device when you're in the car you could always have your music you serve streamed onto that even if you're not at home there's a lot of things the iPod Touch could be set a lot of potential for the iPod Touch just Apple is choosing to not tap into any of it so I've been waxing nostalgic on the iPod line and typed out what the iPod Touch could be and should be if Apple wanted to keep it around everything has a time everything has a place everything had a glory days and those flagship days of the iPod line have come and gone they're keeping the name around and give you a mediocre specs and the Yoker experience like a disservice to the legacy that was the iPod the Apple it's time to let it go
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