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we also think we can make the wireless charging experience even better and here it is it's a mat that you push your iPhone 8 or iPhone 10 down and it just starts to charge and there's a beautiful new interface now it's November 2018 late November 2018 and air power is still nowhere to be found where is the air power I mean either way it's not a great look and for fans is disappointing more than anything else Apple don't show us something until it's actually ready to go this is not possible with current standards but our team knows how to do this so look for the air power charger next year we all know how this story ends the rapids history if it's ingrained in their DNA they've made impossible products possible but recently the past few years even announcing things months before they're shipping products have had delays and even some cases are being canceled all together so how did we get here and know that it wasn't always this way before we keep going I hope you guys are enjoying the new style of video we were having a blast making them if you want to get notified new videos are coming your way of course at the Bell and obviously subscribe and I want to give a big shout out and thank you to this video sponsor - lean so it's actually kind of came back into my consciousness when it was reported that Facebook was just storing passwords in plain text and security is super important and dashlane is just the best way to keep your passwords information secure my favorite thing about is that they're not storing any information like themselves nobody can ever get access to your passwords like they don't remember any passwords they'll do autofill for me and perhaps right now one of the best features don't notify you when a company you have an account with has a breach so you can go ahead and just change your password pretty securely it syncs across all your devices but it's desktop or mobile if your passwords are always up-to-date it works well and it keeps my information secure which is you know pretty important it's probably one of the best things about dashlane is it's it's totally free there's a premium version though that you can try that does give you more features if you want to learn more link to it down below otherwise just check out - lang comm slash John and if you're one of the first 200 people that uses coupon code you'll get an extra 10% off this is a day I've been looking forward to for two and a half years I don't know where you were in January of 2007 when Steve Jobs announced the very first iPhone this is before they were started broadcasting and streaming the event some of you probably weren't even alive I remember I was glued to the MacRumors live block I had just started making YouTube videos the iPhone was like the next big thing had been hide for seemingly years Steve Jobs came on stage and said they were gonna announce three products a widescreen iPod with touch controls a revolutionary mobile phone and a breakthrough internet communications device and then he was like it's one device it's the iPhone and he showed it and it was amazing he rotated and coverflow happened it was pinching and zooming typing on all glass screens all this stuff maybe by itself wasn't new but together in one device was totally unheard of and unseen and it looked like we were looking at the future but we were very clearly seeing only one side of the querque what Apple wanted us to see you wasn't till the figures after Steve Jobs death we got actually look you know behind that curtain and see what was going on what's going on was a lot of engineers sweating profusely because that phone did not work Steve Jobs had to follow what they affectionately dubbed the golden path so the phone would he crash had to open certain apps close certain apps and follow the set path of applications to make sure the phone wasn't going to crash on Satan can you imagine what have happened if the iPhone crashed on stage and we've seen sort of the jokes when Syria doesn't work on stage now but imagine if if Steve Jobs himself was there showing pinch-zoom your cover flow and the whole thing just crashed like that would have taken the wind completely out of the iPhone sales and as it was remember the iPhone was met with like disdain from the mobile industry I mean famously Steve Ballmer like laughed at it and like who's gonna buy it it's too expensive you had the rim CEOs at the time being like yeah we're fine you know so that would have only didn't credence to those arguments so you look back on the iPhone can realize how close it was to being a failure before it even launched some other kind of interesting behind-the-scenes stuff that was going on there was a secret Wi-Fi network that only that demo iPhone was connected to so nobody else would be on it and the phone actually launched on singular which then kind of became AT&T but singular at the time brought in their own cell phone towers and also the phone was hard-coded to only show five parts of service even if it wasn't to make it look like you know it was gonna be the bee's knees of edge and at the end of the presentation Steve Jobs said we're gonna be shipping these in June yeah Kim so they announced the iPhone five months before it shifts that pre-announcement strategy worked it built up months and months of hype by a time the iPhone finally came people were lined up down the street for it so that strategy worked for Apple then now maybe not so much the biggest example on the one on everybody's lips is air power it was actually announced in September of 2017 with the iPhone 10 and sort of the vague ship date of coming sometime next year and obviously next year when to 2019 the product has now been cancelled what it was supposed to do is something really cool it could wirelessly charge all of you our Apple things without having to have certain strike points you had a place two products there were coils everywhere you could drop your wireless charging air pods you put your Apple watch your iPhone anywhere on the pad and it would work it was a really cool idea and not that that we'd ever seen exists and turns out we hadn't seen it for a reason Apple was fighting physics in the heat associated with those coils and could never get the product to market one example that you might have forgotten about was the white iPhone 4 was actually announced in June of 2010 and didn't come out for ten months almost a year of delays before I finally hit the market and really just before the iPhone 4s was released funny side note on the white iPhone 4 I actually had a white iPhone 4 right after he was announced it wasn't a real from Apple I just had colored plates put on to make it look like the real white iPhone and I was had an eye robot event and the reporter saw the phone and asked me about it I made up on the spot a completely bogus story about Apple not being able to match paint just to see if they would publish it and about 40 minutes later pictures went up of me holding those white iPhone that the guy thought he was super stealthily taking I laugh to myself so you can look at the home pod it was announced the WWDC 2017 was supposed to come out in December of that year but didn't actually dip getting released until two months later in February 2018 but this new trend didn't just apply to Apple's hardware happens to software to hook a group of FaceTime it was supposed to be the flagship feature at least one of them on iOS 12 and Apple said it was gonna be coming in September of 2018 and I wasn't till a month later in October where I finally saw a mass release even most recently you can look at Apple's announcement of Apple TV plus an apple arcade announcing they're coming in the fall so now Apple's announcing products six months before they are set to finally debut it's a very easy argument to be like just Apple don't announce stuff early but sometimes not just Apple companies have to so again to get ahead of leak to get ahead of FCC filing it's important it's also sometimes an opportunity for Apple or any company sort of plant their flag behind the technology what do you think about sort of the circular Mac Pro and now it's obviously way earlier before it shipped it was Apple saying we believe in this new Thunderbolt technology you can adopt it now and know that Apple is going to be behind it and also it's just a straight-up build up hype people get excited for something new and also it holds customers from perhaps making a purchase Apple announced the new iPhone people probably weren't running out to go by the new generation blackberry pearl that was out they wanted to wait to see what Apple was going to do so sort of tapping into perhaps you know that pent-up demand the people who would say this would never happened under Steve Jobs did convenient untrue argument there were plenty of product and receive jobs that had similar issues you can look at the cube and how that was was cracking you can look at dot Mac you can look at the the Lisa the original Macintosh there was a ton of delays and products that never shipped or came out and were crazy expensive Steve Jobs was a mortal man and he made mistakes oh that's a very short-sighted and just factually untrue argument the big point an overlying theme this whole video is can you still trust Apple or can you trust Apple at all and I think that answer is still yes you can still trust what they say and to ship things when they say it but Apple is not infallible you know take everything with a grain of salt products an ounce it seems too good to be true apples made a history of their entire company of shipping products that generally have seemed too good to be true there was certainly a stumbling block recently obviously with air power but Apple has traditionally shipped what they said they were going to ship so until the air power example becomes the rule I'm gonna look at it as exactly what it is the exception you