Gadgetory

this episode of TechnoBuffalo is brought to you by lynda.com what's up everyone walk about their pursuit of Retton jazz riff summer host john wright interest to show where i usually talk about anything going on in my mind as to about technology for the past month though I've been sort of intermixing interviews and TechnoBuffalo folks here at the Irvine office you get to know who works behind the scenes and what they do to help make the whole TechnoBuffalo ship actually work this is the last guy that works in the office sitting right next to me is the newest technical hire it is mr. Ron Purita you might have noticed that back about three to five months ago the video quality on TechnoBuffalo started getting way better mostly because I stopped doing the video editing and this guy took over Ron's got a tremendous background in film production so I want you to yourself a little bit and give you a little bit of your story um so I've always like really had a passion for filmmaking I kind of started when I was like 11 or so I went to summer camp actually and where my mom kind of forced me to go and I got really into filmmaking and just kind of the process of it learned filed cut started early bought a camera that summer for my parents to buy me an iMac Final Cut and just started kind of editing making little videos and for the next like six to seven years I was just always making videos with my friends and that sort of thing and when I was about I'm really young by the way when I was about 18 I decided to get into commercial filmmaking and started trying to pull clients that started working I reached out to Jon emailed him one day I was like hey you know I saw your videos I think I could really add something I see you know a lot of room for growth it's about a year ago this is when we were still doing techni buffalo's driven rhetoric i actually was more focused in the automotive commercial side of things just because it was easier to like market and build a business when you're in a really focus like that so I reached up Jon they were doing a car show and I was like you know let's give it a shot we actually did the Mazda 2 review ditch you can go back and watch put a link to that right down below and it's the best produced video of a car that you didn't necessarily like that much I also did have a week to edit that which I haven't had a week to edit any ever since I started working here so usually get what like I'd say I get about a day two days three days Nats usually give I'm really lucky sometimes you know some reviews have gone up within a day and for me it's been a real learning experience just because I've been used to having like up to a month to edit you know like a four-minute video so when I started when I was like complaining they like Ralph and John I was like I can't do this like I get really attached to video then I beg no it's not good enough and needs to be better and so getting used to the workflow the turnaround time the schedule that was all like a learning curve I'm still I'm still learning and I'm still working on it so it's it's really a big change for me so if the folks out there you saw that you enjoyed editing or thought you might enjoy editing so you try to get the tools you could to help learn the craft and when I started doing it and sort of the best way to learn and then you started reaching out to people who you thought might help you get exposure experience definitely and now you sort of did so we did that video about a year ago and then probably go we started looking for a video editor to sort of help with the editing and my first thought was Ron who had helped us with the maza Tube video so we talked and Ron's local ish Ron's got a about an hour so drive down from Los Angeles he's in the office usually three days a week Monday through Wednesday and a handle sort of I'll be editing so you had it now and what kind of software used at it I work in premiere we use the Creative Cloud here so it's not just premiere we use After Effects SpeedGrade sometimes we use Adobe Audition for some audio stuff even though we try to get as good of audio quality as we can directly into camera so that's kind of sweetly so like high level let's take a general video let's say we're doing an unboxing what would you do before we start a film during film and serve after after filming where's your bullet pointed out so I'd say before filming does not really that's kind of where your job is you know you usually put together like a list of points or something like that for me it's more trying to find a style in to look for videos so I'm sure you guys have noticed videos continue changing and that's kind of why we're still developing a style we're still working on assets we're really trying to continue to improve until we're at a point where we're happy but filming you know we'll set up the camera the lights around here you guys can't see but we've got right lights out all around us we've pretty much marked everything down with gaff tape so we know where everything goes so we try to get as much consistency as we can we'll just hit record John's really good usually with like one take or so unless we have some you know some oddities or something goes wrong with the audio we usually get it done in one take you stop interviewing this Yahoo for a second thanked our good friends at lynda.com by this point you probably know them they offer thousands of super engaging really easy to follow video tutorials brought to you by varying pros that know their business that can help you learn software creative and business skills membership starts at just 25 bucks per month provides unlimited 24/7 access you can learn at your own pace from little tiny tutorials or comprehensive courses if you want to be like this guy and be a pro editor you can learn web design programming video editing of course business skills audio video 3d animation everything in between try lynda.com for free for seven days by visiting lynda.com/tekzilla Buffett's good time to better yourself check them out again lynda.com so I check my Buffalo give you a free trial so what advice would you give to folks out there who want to get into this field you know what have you learned that could serve help someone that wants to do what you do what I would say is be aggressive you really have to not be annoying but you really really have to go out and if you want something I've always been a big believer in that if you want to do something you have to go do it you can't just wish it to happen I mean I think if you've asked every single person who's worked here so far they've said they've made it happen from you know ralph to brandon they've gone out of their way reached out to you and even you when you begin you do the same thing so stay hungry you know people are going to say no to you for whatever you want to do and just kind of try to take it on the chin keep going and just try to go make it happen on your own and that's really good advice if there's a career that you want to go and whether it's what we're doing or something else you have to be aggressive with it and like run said respectfully aggressive and no rejections going to come and that's a good point everybody here reached out something that they wanted and I did the same thing when I was starting I reached out before I started TechnoBuffalo I actually reached out to see net and gadget and Gizmodo to try and do video work for them and nobody got back to me no one no one ever so I figured I'm going to try and do it myself you know Ron I'm she reached out to a lot of people for video work I mean you just created a new video on Instagram sensation yeah my name is grandma Betty she's I was actually super fortunate about a month ago she's this 81 year old woman just fighting cancer and she's like the happiest person I've ever met and I mean that was basically and she has like over 600 something thousand followers and I flew out to Indiana for a couple days got to film her family that was you know that was I was really fortunate but that you know it's like what you said I you know reached out to her grandson on Twitter and and just you just got to kind of try to make it happen and if you guys want to see that video I think it's tremendous video I'll link to that down below as well so at least for right now this is going to wrap up the interview series and other folks that don't work out of the office come in we'll sort of put them in this chair Ron's got kind of his hands full over the next few months we're actually moving offices around September October we're gonna have a full studio inside of our office where we can dress sets and sort of up the production quality Ron's going to have quite a bit of work coming up where's the name at just the Ron parade of studio and Ron and Ralph sort of working really hand-in-hand that Ralph who you guys met at the last video and since it's cool to be able to see everybody sort of work together to make this machine run and with one person wasn't doing their job every time I grind to a halt the fact that we keep growing it kind of keeps coming the videos are there on time and they're annotated and the videos look incredible are all a testament of a lot of people behind the scenes that you don't see it's not me that does all the stuff I in a lot of ways have the easiest job out of everybody I just sit here and I talk I'm done talking I leave and then the video magically shows up online the article written about it with annotations inside of it with After Effects and color graded there's a lot of work goes into this and sort of the entire staff who's in the office and not in the office everyone does a really incredible job and I'm sort of proud and happy you guys got a chance to meet everyone at least a little bit and get to know us and all the work that goes into everything that we do so you guys for watching hope you enjoy I'll be back next week with the real episode of regulars rifts riffing on probably something inappropriate thank you guys for watching of course check us out and check out Ron's work at TechnoBuffalo calm until next week I'm John Retton drew so you guys video bye-bye what's up everyone thank you for watching that video if you want to see more the latest and greatest tech news you can subscribe to our main TechnoBuffalo channel by clicking the button right down below in my pants region or click on the buttons to your right to see more videos