Gadgetory

what's up everyone jon rettinger from technobuffalo here last week was a disastrous one for Apple the company's value fell almost thirteen percent and the process they plummeted from being the most valuable company in the world to the second most valuable company in the world but second place is never too bad we're talking about losing almost twenty percent of your value in the span of a week things can get disastrous I wanna tell you what I think Apple can do to improve their market share and their mind share and regain some of their lost luster so real quick business background what happened Apple is any publicly traded company the US has to do release quarterly earnings and they miss estimates they still put out about 350 ish billion of profits but it wasn't what people expected and their stock fell almost 60 points or sixty dollars depending on how you want to look at it it was absolutely disastrous for the company losing twenty percent of their book value really in just about 48 hours but it's a smaller part of a larger story Apple's been losing mind sharing market share for the better part of the past 14 months have really seen Samsung lead that charge and the Android assault so what does apple have to do to regain their lost market share well first there are multiple Android phones on multiple carriers and multiple price points Apple is currently offering Reese on the phone standpoint one phone it's the iphone 5 they've got older models that are available as well but it's one phone on one carrier at the same price Apple's being attacked from all angles but they're only fighting straight ahead so if Apple is interested in competing and regaining that lost market raleys from a device standpoint they either need to compete at the left end of the bell curve or the right into the bell curve and to be at the low end of the price point or the complete high into the price point right now they're sort of on the higher ish end they need a lower end entry phone that's unique and that's new that's not just a rehash of last year's model now they might not get the performance they might not get the user experience that they've had in the past but that's people are looking for looking for that lower end price I can get into the smartphone world and most importantly once they get an Apple device students at a lower price they're gonna start buying apps and that's really Apple secret sauce you know take the hardware but by all our applications they make killing from the app store that thing is literally printing money but the big story here is less of a hardware it's more of the software standpoint since 2007 Iowa's has not really changed that much is become extremely stale the icon still the same you interact with the same you can now create folders you can move icons around and of course we have the app store but things just haven't you Falls you don't have any way I'm quickly doing information I don't have any sort of live tile equivalent or widget equivalent or anything along those lines in order to get the information you have to look inside of an application if you want to see what notification is you have to go inside of an application there's Notification Center you can pull down if you only get just a smidgen of information there the operating systems particular that have been attacking iOS Oh Android and even blackberry 10 coming on and Windows Phone have evolved Google's been ghouls been really good about pushing out updates every three or four months which I know for the consumer disappointing because your phones are always getting get it but they do bring new features a streamlined the experience and Apple has not been doing that releasing a new phone every eight to ten months you know incremental software upgrades has been really detrimental to the company now we're seeing Johnny I've take over iOS I'm really hopeful at the next version of iOS iOS 7 is going to be completely thinking of what iOS can do you can release tablets of different sizes you can use last year's specs for an ipad mini but what really can different the product is a user experience an apple used to excel at that in 2007 what the iphone did was absolutely incredible it was even a possible to imagine you could open up photos with your fingers and pinch to zoom and scroll from left to right with the whole browser in your pocket but now everything has that an apple hasn't brought anything new to the table they ushered in the app world absolutely but again what have you done for me lately companies not gonna make money based on innovation they had in 2007-2009 they're gonna make money based innovations they have now some challenging apple please update iOS make something new and fresh push the envelope do what you use to be good at and when you are successful Apple it's making Android better forces Google to be better it's going to force rim and Microsoft to improve and step up their games so Apple please bring some updated how software bring some dated hardware and let's go ahead and get back to where we once were you guys agree disagree what do you think Apple needs to do try and keep the comments civil any time we mention apple or android always erupt in a huge flame war does damp wet love to hear your thoughts I'm drown rettinger from TechnoBuffalo say next video you