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Jon on CNBC Talking Video Games

2010-09-02
well up next on the show clinging to positive territory here's a set that we wonder if you knew did you know that more than forty percent of video gamers are female so when we went in search of the next big thing in gaming we call the top female gamer on the planet her game picks and her trades to match our next day four of our next big thing series brings us to the world of gaming from 3d to motion controllers the gaming industry continues to grow it's even more technologically advanced every single day and it's way better than the movie industry so what will be the next big thing in gaming and who's going to bring it to market joining us from the front lines jon rettinger editor-in-chief of the tech blog technobuffalo calm and cg star slayer thorne the world's top female multi multi genre pro gamer and we are thrilled to have you with a CTO very excited all right so thanks to both of you for being with us let me just start with you Donna just in terms the overall industry here I mean a lot of people don't realize how big it is and how quickly it's growing so when we asked this question of what's the next big thing how do you answer it is it is it what's the next new game or the next new technology or the next new platform what used to be what's the next big game going to be but these consoles are now having such longer life spans the xbox 360 is going to be extended for another five or six years same at the PlayStation 3 so now it's going to be how the games themselves are evolving we're seeing a huge push towards motion controls then Tendo reefs assured that in through the age of sitting behind a couch the controller are gone Sony's launching the brand new wand look in PlayStation Move and Microsoft's launching their completely controller list Microsoft Kinect and don't forget about the just announced new ipod touch yesterday Steve Jobs that the ipod touch is now the number one selling mobile gaming console on the market osting nintendo dsi line and the sony PSP so mobile gaming is really coming up and i think that's where the future of gaming is going to be headed well let's ask cg b cg you you know you live this every day is that is that the next big thing mobile technology I mean what what's your ideal platform I totally agree my ideal platform is xbox 360 but that's mostly because that's coming from a competitive standpoint that's what sister mosul tournaments are on these days but mobile gaming definitely is getting big I personally have an iPad and I play all my games on that everywhere I go wow you play them all on the iPad so you switched quickly oh yeah so let me ask you see do this big question we had I don't have you heard in when we were coming into commercial we said may surprise people forty percent of gamers are women but apparently we still don't compare well the places like Japan where even stay at home moms are very big gamers in the u.s. not so much so how could the gaming industry in your opinion appeal to more women well I don't think it really has to do anything different women these days are appeal to the same games that guys are I personally I play Street Fighter I play guitar hero you know you're not going to find these girls playing Barbie adventure you're going to find them that they're gonna be taking your butt at halo at gears of war so I don't really think that game Ian that she really has to do anything to give more females into it by directing certain games at them specifically you know females like just the same things that guys do and I guess a lot of us would say that that's true in a lot of ways so CG when you as a gamer made you do it full time do you can you tell us how much you make I mean is it a lucrative business for you um it's a little tough sometimes it depends it fluctuates between summer and fall depending how many tournaments there are but I specialize in marketing and promotions so I get most of my earnings from working with companies doing gaming related events more than I do at tournament winnings John what do you think about what cg said that women like the same things as men like and she's talking about street fighter and a lot of games that maybe a lot of people incorrectly think our mail games and what was the thing a few years ago women are only going to like Sims and all these other kinds of things there something game companies can learn from that absolutely just like the consoles are evolving the gamers in cells are developing can't tell you how many times i've been playing halo and I hear in my mouthpiece I'm getting killed by a woman or a girl since we're really be gaming is the gaming demographics are broadening on the daily basis and those sort of gender barriers are completely coming crashing down you know like CG said the gamers just by marketing the games themselves are targeting women you see game advertisements really in places you didn't see them before it's really sort of reaching out to brand new demographic there's making the gaming industry huge when halo 3 launch which is arguably the flagship game of this concept is console era it's sold 300 million dollars in the first week 170 million in the first day the gaming industry is getting to be almost big as the movie industry and as such the demographics are really expanding with it all right and quickly before we go see GI know you mentioned Street Fighter and guitar hero in your opinion what's the next big game that's coming down the pike whew I can't really narrow it down to one specifically but I think a lot of the games that are based around the Kinect are going to be very popular alright well thanks very much to both of you John CG appreciate it will look for Davin you both back thank you
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