Gadgetory

when I went and tallied up all the money that I've given to Apple over the years between every generation of iPhone iPads MacBooks IMAX for me I am extra the staff computers that I've bought for friends and family and the computers and phones that I have helped the audience by the number was god of a gut punch and it came in over $100,000 that is an insane amount of money for anything let alone to give to one company so we talked a lot about Apple on the channel they're an interesting company that's doing a lot of interesting things but I don't always agree with everything that they're doing and I tend to be pretty vocal when I tend to disagree I'm not sure what camp you're in but one thing you can't deny about Apple is that company knows how to sell things but we think we've got something that is and we'd like to show it to you today for the first time and we call it the iPad apples ability to sell tends to always go back to when these products were announced these keynotes that they put on are unlike anything else in the tech industry from the presentation to the simplistic style to live demonstrations Apple has pioneered the single company keynote sir before Apple started doing this you would see phones after phones after phones get announced at things like CES or Mobile World Congress now companies want the spotlight for themselves they sort of follow that Apple model of one company one keynote one or multiple products announced inside of it and there's a lot of wonder that you see inside of these keynotes and the hype is is crazy I'd like to let Macintosh speak for itself hello Americans are the true it's great to get out of that bad if you look back at this or the heyday of Apple the Steve Jobs keynotes when sort of these new products were announced you know you've got sort of big lines that stick out and big actions the MacBook Air being pulled out of a manila envelope the iPod a thousand songs in your pocket these are memorable events in the tech space and memorable events that really changed technology and sort of pushed other companies sort of reevaluate what they were doing I mean I would imagine you could write a psychology thesis on Apple's keynotes and the brainwashing you could say that Apple goes through with these and as you see a presenter worked through an iPhone the mind tends to go too well that could be my phone you know that could be me doing that and you can interpret this as sort of rabid fanboy ism but if you look at it objectively from a psychological standpoint what they're doing does make sense if their end goal is to get people to buy their products I mean so Apple's sort of single company event sort of changed keynotes how with this you never would have had a Samsung unpacked if you didn't have Apple keynotes with Apple being Apple I think sometimes they get caught up in their own hype and it is kind of funny to watch when that backfires recently when they announced that thousand dollars stand they very easily could have spun that differently and not announced to stand for a thousand dollars but say hey we have a monitor and if you would like a stand we have the option to add one on I've been done with it but they thought people are gonna be super excited that the sand could be turned their orientation could be changed and it backfire you could hear the audible groan as much fun as I like to have watching Apple keynotes it's also really funny to see them kind of brought back down it's earth when these big faux pas happen and inevitably you know they happen you know every couple years because people don't just want to buy personal computers anymore they want to know what they can do with them and we're gonna show people exactly that Apple's retail strategy now is so ingrained with the company but if you look back when the Apple stores first opened it seems stupid ridiculous there's a video actually of Steve Jobs giving a tour of that very first Apple store at Tysons Corner you know traditional electronic stores was like the best buy and racks and racks of stuff some were sort of behind gates you couldn't always hold everything the idea here was that you could experience the products you could see them you can hold them you weren't gonna be coming up trying to sort of I asked you to buy stuff there was no aggressive Commission that sort of sales associates were going to be given it was more experiential with the hope that either you buy something in store or you go home and buy it Apple really didn't care they just wanted you to see their products and now that makes total sense and a big special thank you to our urban spectrum apple store for dealing with my mom we've gone in like a lot of time questions on her stuff so shout out to you for troubleshooting that so I didn't have to make you seem like a bad son but I appreciate it and there are a lot of moms out there grandparents and fathers and kids who've gone to the Apple Store to learn how to use their products but also at least it used to be the Genius Bar a physical Genius Bar where you could take your product hand it to somebody and they could fix it for you on the spot or you could come back and pick it up or something that was really nice you know you wouldn't have the Samsung experience the Google pop-ups I don't even have these sort of standalone Amazon stores if it wasn't for what Apple did and I think for consumers again it come back to support it changed they expect a level of support for their products your Galaxy S 10 breaks Jin's are you don't want you send that back to to Korea to wherever that has to go to get fixed wait for it be without a phone and then get the phone back you want to walk into a location hand them your phone and leave with that problem fixed and for the most part that's where Apple has been really successful and that change the expectations of support for the consumer hello I'm a Mac hold up here I come Oh PC yeah it's all this trial software they pack my hard drive full of it all these programs that don't do very much unless you buy the whole thing so no matter how good a product is I mean today if you can't market that product chances are you're not going to be able to sell it that well and Apple's marketing has been really good I mean those Mac versus PC commercials were amazing at the time and they've created a perception of what a Mac user was and what a PC user was there's been some times I wish that Apple would come out swinging in marketing or very least block some of the punches that are thrown you know their direction Samsung has done an amazing job countering Apple's marketing you know companies have been survey hitting Apple I would love to see Apple hit back and perhaps or taking the stand of like we're better than that but still they could answer those complaints I would personally love to see an aggressive Apple ad campaign they're kind of like Tesla in the way that their users have become marketers for the product you become evangelists for the company iPhone even attend to one other people to use the iPhone for better or worse than you saw that with Tesla - they don't run any marketing you're out guys didn't get their users are out there offering test drives and evangelizing for the company and it's rare that you see people really give two craps about what phone somebody's using but iPhone users tend to be vocal and passionate bunch as Apple tends to go and I mentioned this throughout the video it's a theme other companies tend to go to and that's not always great there tends to be sort of replication of really kind of the crappy moves that Apple makes too and some of those movies tend to almost feel punitive to the customer so things like removal of the headphone jack notches airpot so this was the prevalence now of wireless headphones you could see as Apple goes industry goes as well and if you think about trends that have changed the space aren't that many that started with other companies I tend to start with apple and percolate out again all of it's kind of blowing hot air at apples direction could be interpreted as rabid fanboy ism but psychologically and from a business standpoint it's really interesting to look at success that Apple has had such a success considering some of the products have not been the best in market and still are not the best in market but people still go to buy them so there's a lot to learn for other companies from what Apple is done successfully I think Samsung is realizing that and you're seeing it the Samsung experiences you're seeing it with Samsung unpacked these big events where they control the message is something that I think has been learned from Apple but a lot of companies are taking it one step further where Apple tends to generally ignore CES you see companies that are sort of bringing their products to the masses well you can experience it and see them hold them in your hands and get a sense of what these products can do a lot of that came from Apple and whether or not the Apple retail experience never happened if we get there eventually I can't answer but anywhere you look in the electronics world you'll see apples influence