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Rettinger's Rants: Car Tech

2013-01-23
this episode of techno buffalos brought to you by full sail university what's going on everyone welcome back to other episode of renter's rant at the show where all right didn't brave on anything from the world of technology and sometimes a little bit outside of it up this week we're gonna go away from phones and tablets and talk about cars and why I can't do in my car what my couple hundred dollar phone and tablet can do this Rangers rants let's go and get started alright so want you guys to do something for me think about your car or your parents car or a friend's car and what is in the center console of that car what the car can do and what the car can't do and pick out your phone think about what your phone can do well your phone can and can't do and think about the price discrepancy between the two now granted your phone can drive it at the mall can't drive you on a date and can't really impress all your lady friends but your phone can do a lot of things your phone can check email your phone's got a modern browser on it your phone can do I am your phone can yell at you to remind you you got to do stuff your car can't do any of that now before everybody starts saying a John distracted drivers you shouldn't be doing that when you're driving anyway totally understand that certainly you shouldn't be doing that while you're driving but there are a lot of ways you get the same technology or phone can do to the driver so it's not distracting you can do audio so when someone sends you a message you can hear it through your phone so they're not to start fiddle in your pocket to see you texted you what you shouldn't be doing anyway I your passenger can't enjoy your browser your passenger can watch move your passenger kind of full access center console can do some cars lock it down some cars don't some cars now consents who's sitting where who's activating what give you access the center console but your car should be able to do everything your phone can and we have not seen that at all we're seeing baby baby baby steps onto that a few weeks ago at CES we saw a GM and Ford step up a little bit we saw my for touch get api so final it'll be app integration in there we saw Chevy's MyLink finally get app integration so we're going to see these apps slowly start to develop your phone can of course download applications you listen to pandora die hard radiating listen to Spotify but you can't do that in your car and fortunately you can plug it in and you can fiddle with your phone and sort of have it work that way you can do some a2dp stuff we don't get sort of the same experience you get in dash or via your steering wheel controls that you can do with your phone but we're finally starting to see these baby steps take out actually Tesla's founder Elon Musk was one that really started pioneering this when he famously said why can't my car do what my phone can do Tesla's one of those companies that's really pushing the industry forward they've got that giant 17 inch touchscreen in their Model S and their upcoming model x very soon what they did was they essentially tacked into apples supply chain to get the panels they were using in their MacBook Pros have bigger panels made stuck them in there and give you a high-definition display and you get Bo ability to access your car from your mobile phone and do all kinds of controls from there and other car companies are doing the same we're certainly seeing something similar with Cadillacs cue system it's a modern touch screen interface works well it's intuitive but it's slow and you're waiting for pages to load never use Jaguars interface it is abysmal and riddled with all kinds of slow-moving things that take forever just to get to your freaking navigation we saw something like Q and X 2 point 0 which is pretty baller demonstrated in a Bentley Continental so there's a lot of cool technology a lot of cool merging of stuff now certainly they must walk a very fine line at make it not distracting to the driver making sure that it adds the driving experience but it's not just entertainment things that the cars could be doing it also be giving you directions BMW is doing an awesome job of integrating heads-up displays and some sort of infrared technology to see what's in front of you when there's a lot of fog and get it on a cool screen but it's a hugely expensive and something that not everyone can afford unexpected transition over the next 5 10 ish years to really see a full merging of all that stuff and I'm excited to see what card you're going to do over the next decade what features do you guys want your car to have that maybe your phone can have or feature you could dream up that might be in there we saw at CES Audi have cars that can park themselves it's not the parallel parking stuff we say in the past I mean you literally pull up to a parking structure hop out of your car and your car goes and find the spot in parked itself when you're done is some in your car it comes back and picks you up car too knowledge like mobile technology geeks me out I'm just thrilled and excited to be a part of the whole industry that's gonna see this evolution over the next few years so thank you guys for watching another episode of retina strands to me thank our friends and sponsors from full sail university so as you guys know the mobile app industry is on fire right now full steel University's online mobile development bachelor's degree program to teach you the skills that you need to advantage those emerging opportunities maybe you want to make appt to go into a car what's going to integrate with your iPhone or Android it's gonna work with the car this degree you learn both the programming and business sides and mobile development so that you can concept develop deploy and marketing applications from start to finish you're gonna explore advanced programming languages visual frameworks usability principles and app development iOS Android operating systems all things are we over Maya through full sales project launch box program students receive a macbook pro preloaded with industry software plus iOS and Android devices between the App Store Google Play Store over 50 billion apps been downloaded with no signs of slowing down you're ready to match your technology and software to compete in this rapidly growing industry visit Full Sail dot edu slash technobuffalo to learn more about this online degree program again Phil sale edu slash technobuffalo so thank you guys for watching another episode of renter's rant this one wasn't so Randy I know the title says Rangers rent this is more a segment or I can just talk about whatever is on my mind and this has been on my mind with Detroit Auto Check going on and all the cars that we saw at CES hope you guys enjoyed i'm jon rettinger see you next video
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