Gadgetory

this episode of techno buffalos brought to you by shutterstock.com welcome back another episode of retina schrantz at the show i read didn't rave and give opinions on anything one technology and sometimes a little bit outside of it up this week we're gonna talk about trade shows i just got back from CES as you can tell from my voice i didn't make it back unscathed so we're talking about trade shows and they're winning influence what can be done try and boost them back up to the glorious spectacles of technology they once were this is rettinger rants it's gonna get started so if those you guys have been living under a tech rock for the past few weeks last week with the consumer electronic show or CES held every year in Las Vegas course technobuffalo crew was there covering it usually CES is where we see giant product announcements new phones new tablets new televisions the refrigerator sometimes even new cars are announced this year though it was a much tamer event last year we saw AT&T unveil for new phones this year 18 teaches talked about the connected house last year we saw Samsung debut some hot new handsets and tablets this year we saw the Galaxy Note 10.1 with 4G LTE on it really has been a huge difference of the tradeshow influence over the past few years quite honestly I think it's the Apple influence that we're seeing companies are starting to really love these one-off events where they can be the focus of all the media attention for that day Apple hoster keynotes and the whole world is fixated on what Apple is going announced Samsung is now doing the same thing the whole world's fixated on what Samsung is going to announce HTC's aren't do the same thing Google is doing the same thing with their next devices and everything that used to get announced at CES it's no longer being announced at the trade show so what's happening to the tradeshow world well CS 2013 actually had a record number of attendees which is kind of interesting cuz it wasn't really any flagship products we did see it some awesome TVs get unveiled on some new appliances but nothing that really screamed out this is the awesome product of the year so my concern is what's gonna happen trade shows we look back at e3 does the Electronic Entertainment Expo the big gaming show and that show almost went away a few years ago it grew and grew and grew got bigger and bigger and bigger and it got more and more expensive and suddenly they hit diminishing returns they weren't getting what they want out of the show and III was pretty much cancelled for a little while and got teeny teeny tiny until it was brought back a few years ago I think so yes I gonna have to undergo the same type of transfer makes you look at a show like ctia which now just merged another organization it's the big wireless show in the u.s. that show got smaller and smaller and smaller it was super sad and went to the San Diego show last year there was nobody there then we was showing anything the importance of trade shows really becoming less important companies want more and more attention so think about it if you were a company you had a big product twin avail you could take the stage at CES you could proudly show doohickey X and say boom here's do a key x everybody loved it and for the hour or so your trade shows going on we're going to be talking about it but then somebody else holds a press event a few hours later and suddenly doohickey x is doohickey yesterday and the influence and all the writing that would have been done about it video that would've been done about it it's now being spent on other products so it makes sense for a business standpoint also trade shows are super expensive these boost costs hundreds of thousands of dollars to build to maintain the show's take place in Las Vegas of course they are paying union wages don't get very very very expensive to probably straight just I'm not sure the companies are getting their full value out of it so I think so yes again is going to get smaller and smaller and eventually be reserved for a few big announcements and a few select company that's really sad to say I CES is one of the great things that are industry I look forward to it every year even though I get sick every year after the trade show but I think it's bound to happen at industry is changing so let me stop this analyzation for a minute to thank our friend sponsors at shutterstock.com shutterstock.com is a place to go when you're looking for stock photos vectors illustrations and video clips you can sign up for large image packs monthly subscriptions or just grab a single image for your blog or maka even offer enhanced license access case you want to print an image out we're gonna screen on a t-shirt coms not nickel and dime yet you pay one price for any resolution image that you want you have to worry about paying more for HD they make it super easy to use for your blog or website you're always getting need stock images for all kinds of cool stuff shutterstock.com is a place to go head on over to shutterstock.com would sell their ipad app to get started no credit card needed if I the images you want enter offer code techno once you get three percent off any package again enter code tech don't want to get three percent off any package intercom so what do you guys think do you agree or disagree I love to hear your thoughts thank you guys for watching sure check us out at techno Buffalo calm place and finish tech news i'm jon rettinger i'll see you next video