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Sony President On Hacking, Tablets, & Android

2011-02-28
what Sony's take on the tablet market is if there's a stance on something through obviously exploring the the second question would be so nice and Stein know that you don't know Sara Lee oversee the gaming division but at least there's some overlap if you have any sort of statement on Sony stance on the tinkering and the hacking community as well I know there's been a decent amount of news being made about that those are the two questions that we saw more than more than anything else actually as you mentioned the playstation business related components of their business is not under my roommate so i defer that question to my colleagues over in place now sure if we talk about the first point through the tablet market that's a very interesting topic at CES we announced that we are pursuing a tablet range that we will bring to market at the same time you know the the CES there was event over a hundred i think announcement made that various manufacturers coming to market of tablets we know for sure to stand out from the crowd and we must stand out that we have to have deliberate differentiated entertainment experience to the consumers and we're very focused on them for today that's all I'll say you have to be a little bit longer for information ok you can he use some idea timing for tablet that's not at this stage so we will be following up in due course but today that's what I could diagnose take it cool park will park into mobile com so going on the the Kappa discussion is that so as far as tableau strategy is concerned is that going to fall under the Sony umbrella or with that cross over into the sony ericsson umbrella given you know mobile operating systems and all that so as i mentioned there's more information to cover little bit legs so for all the time that I can't explain at this time okay when Sony Ericsson's recent proclamation that they want to be number one in Android and what you just said about you know the Google TV platform seems like Sony's kind of pinning a decent amount of its near-term future on Google on google and I'm wondering you know if you have any comment on that if that gives you any pause if you think that it's important for Sony to continue developing its own software outside of the PlayStation space or if moving towards things like you know more and more open source platforms it's kind of the future describe your personal yeah I'm sorry yeah I know I know I know I the first question was just you know 3d in the home our glasses the big obstacle and so when we look at the 3d technology absolute CES we demonstrated glasses less free 3d TV panel and where that technology is today is it's in a demonstration mode but commercialization of glasses l'esprit 3d is a long way that's from an economic point we could probably take something to market in the next few years but whether it's commercially viable or affordable for the consumer is a question while we've got some work to do so as the industry I think the consumers today really want to enjoy the entertaining experience that they can have experience with 3d today they don't want to wait and we're seeing that in terms of the number of TV sets with Sally and the reason we bring personal products where you can generate personal 3d content the reason we bring them to market because they're there is that demands you but I think that's where we are with glasses glasses is free tvs on other platforms and engagement and collaboration around the Android platform I think this is a movement around the globe for many manufacturers is bringing consumer benefits we're leveraging that where it's where we see it fits to the consumers needs and that will continue to be our focus but on the other side we have quite enormous experience and expertise in software development we also take a look at the in-house capability as well as other software platforms that may arrive in the future so it's all about an open world we want to deliver the best experience to our consumers and allow them to access content anyplace anytime anywhere great fill our
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