Gadgetory

hey guys Brandon minimun here from technobuffalo in this video I want to talk about the second major feature of technobuffalo which is the sub blocks I'm going to talk about in detail about how you get one and what you can do with it most importantly so before I talk about the sub blogs I want to give a little bit of history of why we came across this idea when John and I were thinking about TechnoBuffalo many many months ago we wanted to create this immersive tech environment where people could come to really experience technology in a very holistic way and one of those ways that we thought that people could experience technology is if they're writing about technology if they're making videos about technology and there's already a lot of people out there that have their own youtube channel or they have their own tech blog but they perhaps want to have it on a bigger level they want to have more exposure to their tecbug and perhaps learn more about what it takes to write compelling tech articles and what it takes to make a really compelling tech video and so John and I decided to give people the tools to build and monetize their own tech blog right on technobuffalo okay so let me take you through this whole thing when TechnoBuffalo launches there's going to be a sidebar item that will allow you to create a username and password and a sub blog offer free and anyone can do it you don't have to apply you just click the button and you do it you create a username and password which will work on the main part of the site when you comment on the sub log's when you login and on the social network when you interact with other people so one login for the entire site so you don't have to log in multiple times you log in one time and you're done now we ask you to make a name for your sub blog so if you're thinking about making a blog about iphone tips and tricks you could do technobuffalo com / iphone tips and tricks or if you're interested in Windows 7 and you want to write a blog about windows 7 and all this capabilities it could be technobuffalo com / windows 7 it's really up to you and we give you that that option to decide what you want to call your sub blog now we give everybody a hundred megabytes of space that you can use to create your block we're using WordPress on all of the sub blocks and for those of you that don't know WordPress it's a very very easy to use content management system if you're unfamiliar we're going to have training that's going to go through how to exactly use the word press system so for the sub blogs we had four focuses in mind we wanted to give people the ability to customize monetize analyze and get exposure and I know most of those rhyme but that's not on purpose I promise so let's start with the first one customized we give you the ability to customize your blog in a lot of ways you can change the logo at the top of the page so if you want to whip up a logo in Photoshop that says you know Bob's iphone tips and tricks blog you can do that and put your logo at the top of the page we also give you the ability to customize the sidebar so we have a bunch of pre-configured widgets you can add them and move them around you can add text to the widgets and change them and we also have the ability to turn on and off a flash-based feature rotator at the top of the page so if you want to have your recent most post kind of go through a nice slideshow animation you can have that turned on now number two is we want to give you the ability to monetize to make money from your tech blog you're doing the work you should be rewarded for your efforts so at the top under your logo there's a space that you can put your own adsense code in google adsense or any other supported ad format or you can have a static ad banner and this is in a very prominent location very close to the top of the page so it should get a lot of exposure if you have a sponsor for your tech blog maybe someone sponsored you or maybe you're just trying to promote your own YouTube channel you can use this space however you want to do it really number three we want to give you the ability to analyze the traffic that comes in to your tech blog and we're and you can use google analytics to do that Google Analytics is free and its really really powerful what it lets you do it let you see where traffic is coming from what people are doing on your site how long they're staying what countries they're coming from what browser they're using pretty much everything about your users you'll get to learn about your audience one of the biggest aspects of running a tech blog is learning about your audience learning about how they interact with your site so we want to give people the ability to really analyze the traffic that they're getting on their on their sub blog and number four we want to give people the ability to have more exposure than they would if they were just starting a tech blog at any other place so we are featuring new posts that are made to the sub blogs on the main TechnoBuffalo com homepage so you go to the home page and you'll see a side bar item that says you know Bob just wrote an article on the five best iPhone games and you can click on it you're taken right to the article on Bob's blog you get some exposure that way and although it's a little too early to talk about we're working on ways to incentivize the people that really do an awesome job with their tech blog those that drive the most traffic that that manage it the best that have the best content we'll talk about that more about that in the coming months and one more thing everybody that has a sub blog on TechnoBuffalo will get exclusive access to an archive of videos and PDFs that are created by John and I that go over things that we've learned over the years on how to run a successful tech blog or how to be good in front of a camera or how to reach out to companies and try to get items for review so that you can bring it back to your tech blog and review it there so we're really excited about this feature of TechnoBuffalo in its ability to give you a voice and to really allow you to immerse yourself in technology by writing about it by creating videos about it and giving you the tools to customize your own sub blog monetize it analyze it and get exposure from the traffic that comes to the main site at TechnoBuffalo so that's it on the sub bogs and we're really looking forward to telling you even more in the future about this and that's it for now thanks for watching