Gadgetory

how important is market research how much did you rely on it in the early days as the market got more sophisticated it was less easy to do that and the problem is is that market research can tell you tell you what your customers think of something you show them or it can tell you what your customers want as an incremental improvement of what you have but very rarely can your customers predict something that they don't even quite know they want yet for most of apples history they've kind of been run much like my six year old toddler lives his life they don't listen to anybody and they kind of do what they want and that's led to huge successes iPhones iPads Apple watches a few failures along the way and they've kind of been run like the old Henry Ford quote if I asked people what they wanted they'd asked for a faster horse it's gotta be that Steve Jobs mantra of the consumers don't know what they want until we show them what they want you could look at Apple's recent history and I think say there's been some big misses you can look at the 2013 trashcan Mac Pro as a gigantic swing and a miss the keyboards in Apple's most popular PC the MacBook Pros have not been performing up to standards and the MacBook line a line that once made a ton of sense as they're thin in like competitor once the MacBook Air got updated made zero sense at all but it seems like we are at a really big paradigm shift for the company Apple is finally starting to listen to consumers I kind of begged the question is this the new Apple so apples product lines are usually pretty clear you know what you want to get your walk in and get it at least in my experience but their laptop line was a garbled mess and it was hard to figure out which laptops were meant for who so previous to a couple weeks ago you had the 15-inch MacBook Pro that made sense 13-inch MacBook Pro that made sense but then you had a version of that MacBook Pro without the touch bar and then the MacBook Air got updated and that was all about being thin light and powerful then you also had the MacBook whose whole Jam was about being thin and light but now it was kind of underpowered and didn't make sense in that lineup and clear the Apple was listening to probably their folks trying to sell these things at the retail stores and they simplified the lineup in a way that actually is very clear and make sense you've got the MacBook Pros do you want it in 15 or 13-inch there's no more non touch bar version the MacBook Air is now your option if you want a thinner lighter computer and they killed the 12-inch MacBook line that makes sense now Apple isn't to consumers they streamlined their MacBook lineup so why the lineup makes sense there isn't a computer for everyone in the app or rumor mill never seems to stop churning a 16 inch model is supposedly incoming very soon for this holiday season that'll be that top end and it will usher in a new generation of keyboards for all the MacBook Pros fixing those failure issues and figures cross hopefully starting new design language with face ID built in you guys have been enjoying watching the videos we've had a blast making them for me it's been a liberating experience I'm sure you hit the subscribe button in the Bell notification so you know when new videos are ready for you and the question is arisen lately is there room for a third category of device in the middle so the consensus on the iPad was incredible hardware limited by software it's pretty much running a phone OS and that's the way it's always been but hardware this incredible and powerful and capable it was funny because you started to see the limitations of the software we made a whole video talking about please makin iPad OS let this be potentially a full-blown PC and appears that Apple is listening to consumers we now have iPad OS and even if it's not fully there yet by making a dedicated operating system for the iPad there's now a clear path to get to that next version of a PC as as the iPad as your computer and we're getting things that folks have been asking for you're getting a better files app finally you're getting widgets on the home screen importing directly into apps better multitasking it's a huge long list and the giant step forward for the iPad letting it take advantage of the amazing hardware with software to match it probably the clearest example of Apple listening to consumers is the Mac Pro it took him a long time to get there 2013 the trashcan Mac Pro came out and I'm not gonna harp on it too much the problems are very well documented it wasn't that easily upgradeable thermally it was a mess and it looked better than it performs and we made a video on what we thought the future of the Mac Pro line should be and it was very clear and people are spending money for pro level computers they want easy upgrade ability they want a ton of Io on something that is going to be very powerful and scalable for their needs and that is exactly what Apple delivered I mean and this is arguably one of the most upgradable computers at least most of gradable Apple computers they've ever made we've got eight PCIe slots and sain up to 1.5 terabytes of RAM pretty expandable graphics options thus a computer that can adapt to your needs we talked about something that can take 1.5 terabytes of RAM it comes at a price and these are definitely not inexpensive computers and perhaps are more expensive than they should be they're certainly more expensive than the PC counterparts there probably isn't a more cleaner example of Apple answering a question and addressing a problem than the brand new just announced Mac Pro so on the surface you think a company listening to the consumers would like a no-brainer good idea that's obviously a way company should be run but isn't the way Apple has been run so I kind of wonder now with Johnny I've leaving the company are the days of these new revolutionary products things we didn't know we wanted are those days done are we just gonna get better versions that we already have a faster iPhone a better iPad a better Apple watch and those kind of things are we still going to see these new revolutionary products that as consumers maybe we didn't even imagine in our heads that Apple used to deliver and again I'm not sure of as a discussion point I do think that the days of Apple revolutionized an electronics industry are probably behind them