Gadgetory

what's going on everyone jon rettinger from technobuffalo late last year I filmed a video which I believe was the first of its kind where it was the state of our site I shared with you what her page views were what we've done right and wrong I sort of pulled back the veil I didn't just give you my word for it actually showed you what our Google Analytics were and about six months pass since the last video and a lot of things have change we made a lot of changes due to feedback that I've had since that last video so let me share some good news first on the website TechnoBuffalo calm we hit a page view record in March with just about 14.2 million pageviews and I was getting ready to film one of these videos and it looked like in April we would actually hit another record and we did hit another record in April wasn't by much but we still beat our number from March if you're keeping track our previous high was twelve point eight million that we did I believe last October November time frame so really was a big big jump for us too many pages is a big step especially for a small independent site that is really difficult for us to do and I'm sharing these numbers with you for a few reasons first I think it's important to give full disclosure to our audience and also we're relatively new in the tech space starting TechnoBuffalo the end of 2009 and we're gaming market sure we don't have the mindshare quite yet so fully videos like this will actually show what our audience and traffic actually is and beyond that not taking our word for it actually showing you our Google Analytics trust but verify it's a dirty secret out there that a lot of sites to advertisers lie about their traffic so I figured here's all the information use it absorb it what they want do anything about it that that's up to you but at least no here's what technobuffalo is about and here's what we're doing and here's what we're building around 3.2 is still our highest that we hit last November and what a unique is versus a page of unique is a natural human being and of course one person can click one two three four five pages that accounts for for the page views so over 3 million people are coming to the site which is an incredible staggering number always remember sitting in my one-bedroom apartment with filming in the background with my bed in the back envisioning what TechnoBuffalo be and never ever did I imagine that hundreds of thousands of people let alone millions of people would ever come to watch the videos and to the website I I never imagined that what happened Serani had some traffic numbers our last full month I'm filming this in May so I was april / sixty-three percent of everything came to a site where new visitors that is a really healthy number folks coming in hoping get that number up to 70 which is really staggering for really any site but let alone hours other things have changed as well we're looking to hire looking to bring somebody else on camera I'll talk about why in a little bit we're growing I'll make sure you can keep delivering all the content that we can we're exploring also new sub sites whether or not those are going to happen is still to be determined and what they're going to cover it still to be determined favorite idea the things you'd want to see I'll be sure to let us know we're publishing upwards of 30 40 articles per day sub sites will allow those stories to not get lost in a blog roll but sort of live on site that's dedicates a particular topic so when I film this last video we had ads inside of our gallery every fourth image there would be 300 by 250 AD and I heard feedback you guys didn't like that and I took it very seriously now we moved that add all the way to the end of the gallery and we've kept it that way off about the past four months we're always trying to improve our ad situation it's kind of a necessary evil ads really pay for everything here but I like you wanna make sure they don't impact the experience on the mobile side we still have rogue ads that will come through occasionally redirect you to a nap so or something that shouldn't happen I appreciate everybody letting me know when that occurs cuz I can talk to our ad guys and make sure we squash those immediately our looking at a 10 different things and 10 different options for ads in the near future we're looking at things like perhaps eliminating in text ads and perhaps adding in image ads and adil show up to the bottom of the image maybe one every four or five I know some of the folks the company are against those some of the folks are for those looking at where these considering as a way to serve improve our ad experience moving forward on the video side on the YouTube channel so of course that's youtube.com slash technobuffalo we're very quickly approaching a million subscribers which is in my mind the staggering number certainly there are others that have many many more and their audiences are well deserved but a million is a huge number for anybody that knows me personally knows I never really took the size of the audience and I really thought that that was a huge number i had a hundred thousand i thought you two hundred thousand would be better we get 200,000 I thought 300 would be better and serve all the way up but a million something I can reflect on and just say wow I still can't fathom that many people care we have to say about technology i'm a consumer just like you i love gadgets fact that people actually care and tune in and watch it is amazingly staggering and humbling to me I live and breathe technology it's one of the only things I'm good at it's my passion and I have the privilege that you guys have given me to do it for a career and I thank you I don't know what we're going to do four million subscribers I want to do something a way to get back to the audience what it's going to be is still to be determined maybe it won't be at a million maybe we'll do it a month or two later but I do want to do something to give back as i mentioned earlier when the reasons we're looking to bring on a new on camera person so we can reduce the number of sponsored videos those videos where you say this video TechnoBuffalo is brought to you by whomever those are obviously important again for revenue and keeping everybody behind me and those that aren't here you'd employed in salary checks coming in but ought to make sure that the content we're putting out is still going to be there and the ads are up to take away from that ideally like us to be at a very minimum 50 50 so 50 sponsored and fifty not we're getting to that point very quickly and one more person will push us way over that edge our probably putting out around sixty percent of the video content that we could you know Mark is putting out everything that he can and from my standpoint I'm also spending time running the business I'm dealing with contracts I'm dealing with sort of HR stuff taxes all the things that running a business and tail so I'd have that as much time as I would like sit in front of the camera and sort of talk about the tech that I love so hopefully somebody new will be able to help us with that so we've hit a lot of milestones but not everything's been perfect our ad situation is still far from ideal and far from where i want it to be I've opened at the traffic numbers grow I can remove ads from our sidebar at least one of the ads can come out click the experience better our mobile experience still need to be improved are working on creating official TechnoBuffalo mobile apps you can enjoy our content from any device no matter where you are a lot of dishes coming in things that we want to work on a thing you want to see from us let us know things you think we're not doing right let snow I want to reiterate a few things about Tecna Buffalo make us unique first and something that I hope every site does every youtuber does if you watch a video from something it doesn't do this assam do in the comments disclose how long you test the device before you reviewed it if you'd only reviewed it for a day only had it for day disclose it use it for five days disclose it's really important threatens to know how long use the device my experiences with the device 24 hours versus five days later are usually very very dif we will always continue to do that we will never ever do a sponsor of you when i say sponsored video it's not that they're paying us say nice things about the product we will never ever do that any video that sponsored is always disclosed first of all that is very very important to me and we will never accept a sponsored review anything that we say that has a review on it as always our opinion and no money ever change hands and it was always conspiracy theories and all that kinda stuff going on in the comments only do I give you my word it's also illegal to do that it's not just from us always look for disclosure so you know whether or not videos are sponsored or not but anything that comes out of my mouth opinion wise about a product is always mine whether it's a sponsor behind it we're not otherwise you lose the integrity of the site you lose your audience and the audience to me is the most important thing that I have and my integrity something that holds extremely high and something I would never sacrifice for a check we've also launched and relaunched more youtube channels my personal blog inside John's mind came back where i showed behind-the-scenes stuff going on here in the office some home life links that will be down below we also launched technobuffalo movies we're putting up movie trailers and sort of movie news as it happens again that link will also began below I don't know what we're gonna do with either of them we just want to sort of grow and have sort of a wider breadth topic and talking about movie something that I love and doesn't always make sense to have that on the main youtube channel so that's who we are that's what we've done right it's what we've done wrong we are far from perfect there's a lot of room for improvement but I do promise you we are always trying we will stumble but we will always get back up thanks to your help as long as you are there reading as long as you are there watching we will work to get better and will always strive to be better than we are today and we try to be better than we can be tomorrow and the next day thank you guys for your support thank you for watching TechnoBuffalo and reading the site until next time we'll be back with more gadgets i'm jon rettinger vaca dies in next video bleh