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What Really Happened to TechnoBuffalo

2019-05-09
this video is sponsored by Vera desk clap yo guys johnathan here yo guys johnathan here something about the Simpsons yeah what's up guys Jonathan here so I'm odd John but I'm not that John I've been watching our videos you notice that things around me might look very familiar we've been filming with John Morrison from TLD today and I want to tell you what's been going on and how we got here but the story doesn't begin right here so we moved into the space in 2014 so it's been almost five years since we came in and I had really grand plans for this it was our first real office and there was tons of space for everything we got to build out our own studio inside of it and make it look how we wanted and built sets that we thought we were going to use quite a bit we had plenty of spaces for writers and we've got a really big space waited up using all the walls to build different sets you've probably seen this film in different locations through here so when I made the decision to sell TechnoBuffalo calm it became even more apparent that this office space was no longer going to be necessary or at least where we called our office was gonna have to change its said before we keep going hope you guys are enjoying the videos be sure to subscribe and hit the bells to get notified when new videos are coming your way and I want to thank this video sponsor their desk if you've been looking for a standing desk or maybe you've got back problems véra desk has been absolutely awesome for that we've got the Pro Plus 36 ordering was incredibly easy to do opening out of the box is simple the setup is surprisingly elegant and it feels really sturdy so transitioning it from a normal sitting desk to a standing desk is really easy got handles on the side it just kind of lifts it's got different levels to adjust to you know your height so it's serve optimal for you so the pro plus 36 that we've got right here is compatible with most regular desk - so you can use it as an attachment to a regular sitting desk and then you just lift it up and it to transition into a standing desk so you can sort of pick how you want to spend your whole day so if you want more information on the model that we've got or others in their desk portfolio go to Vera desk com or hit the link down below to learn more and a big thank you again to Vera desk for sponsoring this video I just think it was slightly too expensive what was kind of interesting I know if you guys saw the video but a few weeks before that sort of I sold the company good bye TechnoBuffalo hello me video went up I did a collaboration with John Morrison actually we're talking about the iPhone 10 are and sort of how his experiences are different than mine and then after we shot that video I went to lunch with John Morrison and Josh Kenson their partners in Sun squared media as or the comp and sort of runs everything including Josh's brothers channel Kevin they could see like the tiredness and like the beat down look that I had from sort of trying to figure out what was gonna come next night it was really the first time aside from my wife that I expelled my gut so I'm like I didn't feel like I could do anything right or well and like they just listened and I hadn't had somebody that I could talk to that could understand what it was like you know someone who's growing a business like they have and it just felt really good I'll sort of still debating whether or not I was gonna sell just the YouTube channel or sell the entire business and be an employee and like they just sat and listened like good friends and then I got home that night and John sent me a text it was like hey can you come back tomorrow to talk you know that sounds like fun but I can't I should have kind of stuff to do he's like well can you flick we FaceTime tonight so I FaceTime that same night that that video got filmed with John and Josh and that was sort of for the first seeds of us working with Sun squared media after spaces in Claremont kind of came to be so I've talked a lot about the past but let me show you around the present it's obviously there's a lot of new stuff around here we've got Pro audio setup they got sound panels I got styrofoam on one side of me we got usually a bunch of lights sort of helping create a more natural look and helping like this clear skin tone look like a normal human and all that coupled with new cameras the new lenses have created sort of a different aesthetic and feel to the videos so sun square media's got a few suites you've probably seen him show up in different videos this is the one that we have tended to film in the most and they've been really generous to let us have access to all of their equipment to try and sort of may our videos look as awesome as possible so we've got access to awesome tripods carbon-fiber legs sound panels you know magnetic mountable lights audio stuff we never would have had before this gigantic thing it's called a faux beau which is how we've been getting those awesome top-down shots are all because of that and one of the biggest changes we made on the gear front this is a one of two Blackmagic pocket Cinema Camera 4k that's a mouthful took me a while to memorize that but it was really a big visual change when we sort of made the decision to film here we wanted our videos to look different so we decided to move away from the sony a7s mark twos that we were using it gives us a lot more flexibility and I think kind of a unique look to the video we have another camera on order by Blackmagic it's their Ursa mini pro g2 but BH hasn't shipped it yet we showed you guys the camera gear and you saw old offices this is where we've been calling home for the past few months it's pared down and mobile optimized so we sold all of our iMac used to be editing on and now we've gone solely for MacBook Pros we got a pretty big Synology where we've been offloading all of our footage we got a bunch of LG monitors of different sizes and this is where we'll have our meetings before we go to film we'll strategize what's eventually gonna make its way to the YouTube channel so it's been 9 years and over 4,500 videos but this one is different so if you didn't see our previous video from like three months ago here's a Cliff Notes version I sold the TechnoBuffalo website to mobile nations I've been running the website for almost nine years doing video for a little bit longer and I was being spread really thin to the point where I was doing so much that I wasn't doing anything well so after I decided that I wanted to sell TechnoBuffalo a few things had to be worked out so what was gonna happen to the TechnoBuffalo name obviously the YouTube channel was still heavily branded TechnoBuffalo at the time and then was gonna happen to the writers that were writing for the website those were two really paramount issues that I had to resolve and when I sided to sell two mobile nations I've never actually talked about this on camera before I had two other offers to sell the business one was to a private equity guy who just wanted websites and one was to a larger media company and the larger media company wanted to buy everything they wanted to buy the website they wanted by the YouTube channel and they wanted me to come on as an employee it was a tough choice and I English too hurt for a really long time and videos what I've always wanted to do and if I was gonna bet on somebody else to sort of make sure I was employed why not have that somebody else beat me that's sort of when I decided to double down on video and be a part of creating content that I'm proud of and content that I love and so that decision became relatively easy then working with mobile nations became even easier from our first conversation to sign the papers was about three and a half weeks it was that easy they were committed to a few things they're committed to keeping the writers so everybody who wrote for the website would still you know be employed and get a continue to ride for TechnoBuffalo that was important they also were willing to work with me on the TechnoBuffalo name which was awesome so we saw obviously TechnoBuffalo commented mobile nations but we still have the Instagram handle which is TechnoBuffalo and a lot of you guys are probably asking why we still have that Instagram is hard to deal with the account is verified and Instagram does not let you change verified names and the first thought we had was okay let's just lose verification and change the name but they don't let you do that either so we're kind of out of luck by having a channel that's totally bendy techno buffaloed and a company that's bendy techno buffaloed but have an account name that is TechnoBuffalo what's going on guys johnathan here with TechnoBuffalo with my unboxing of the 2012 Mac Mini and if you know but John worse and I go way back he actually did videos for the TechnoBuffalo channel a really really really long time ago and then he obviously went on to incredible amount of success and I think be one of the best film makers in the tech space you know that exists ever so it was pretty awesome it's kind of almost come full circle and to be here and sort of learn from from him and learn from the Sun squared guys about how they make video it changed our processes on how we make video and I think it kind of shows and type of people that they are that they saw somebody who loved video and loves video and loves the creation of it but was just sort of looking for a very clear like this was before and this is after and it was hard to get that like line of demarcation while we were still filming videos and the TechnoBuffalo offices it had been you know five days a week I was in the office from 8 a.m. till about 5:00 working and that office was an important part of running the website but it was less important a part of someone who's just trying to make videos be an office building doesn't lend itself to sort of the best looking type of content so it was strange I was sort of left with like a like a shrug it's like very kindly they're like why don't you we have some space here why don't you come film here the very first video we ever did here was that Mac Pro video which is one of the videos on the channel that I'm incredibly proud of if the creativity is is is back and it's cool that's its back with the same crew that we had a TechnoBuffalo you know I if you sell a message on Twitter Instagram you know I try to be the first one to tell you that's sort of the reason that videos look good is it's Matt Gonzales and Robert Rosenfeld behind the camera that are sort of doing this work and to see them have the same kind of growth that I've had has also been been really cool and sort of see them kind of fall in love the creative process again and kind of get out of the rut that we were in has been inspirational for me and the fact that it came from one of the darkest times for me professionally is when I sort of went out to lunch with with John and Josh and sort of spilled my guts and told them it was like from those seeds of despair kind of like I mean it started some poetic but kind of grew these like awesome flowers of creativity so at your darkest time you never know that could be the turning point when things start to get better and I never felt worse professionally and I did like that month and I never have felt better professionally than I do right now and I think you can see that on camera so it's been it just been a really fun experience and I've gotten a lot of questions about the sets and the studios and things obviously look visually different but what's been going on so I kind of wants to share the real story of what happened to TechnoBuffalo and how we got here
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