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Addressing the Drama

2019-02-17
all right well I've been sitting at my desk kind of putting off starting this stream for about the last 15 minutes but I guess I'm just gonna get on with it so we kind of talked about this on land show but there's been a little bit of drama and then as of today there's been more drama around landis Media Group - tech tips me personally whatever sort of whatever entity you want to focus your IR at running out and copyright striking other content creators and so I typed myself up some notes here to hopefully address this and lay it to rest once and for all so when it comes to I guess the first thing I want to do is sort of ask our community the broader YouTube community in general just people ask them to try to think critically anytime they run up against some kind of accusation like I'm not saying that you know all accusations should be dismissed I'm just also not saying that all accusations should be taken entirely at face value and then just run with so here are some of the questions that I would probably ask myself if I were to encounter any sort of any sort of drama not just YouTube drama who are the stakeholders here what do they individually stand to lose or gain what is the actual solution to this problem who has the power to enact that solution where could I find more information about what's going on is it worth the time that I'm investing to find that information in the case of the particular thing that's going on where people are receiving content ID notifications not to be confused with a copyright strike I'll talk about that later but in the case of people receiving these Content ID notification has anyone have these people actually contacted - Media Group about it directly we actually have a contact us email on our corporate website we also have a contact us email for a - tech tip specifically on our YouTube channel that stuff does get monitored on business days mind you like this is my long weekend it's family day here in British Columbia but I'm dealing with this instead of doing what I would really much rather be doing um here are some here are some other questions we can ask ourselves whenever we encounter drama what else is already posted in the comments on the video is there something with a ton of upvotes that sort of answers my question am I being manipulated to join a crusade is the is it based on ignorance or is there some kind of agenda so those are all the just general questions that I'd really like people to ask themselves whenever they are sort of called to join a cause with the most important ones I think being who are the stakeholders what do they stand to lose and gain what is the actual solution and what could or has already been done about it and then for for myself personally this has been there's been kind of frustrating offensive hurtful I'm you know there's a bunch of different words for it because the the questions that I'd like you guys to ask yourselves about me and and my company specifically is is Linus Media Group some kind of monster that's not still run by real people who give a shit as opposed to you know some nameless faceless corporation like yeah we're we're on the bigger side especially of tech YouTube channels but that doesn't mean that like we've worked hard to get here it's not like it we got there by being you know jerks or anything we haven't you know engaged in market manipulation or any other unfair competitive practice you know another question to ask yourself is is the behavior that Linus media groups being accused of or - personally is being accused of is that in character is Linus Pro censorship does he silence criticism is there is that behavior that anyone has actually encountered from us in the past and if we haven't then you know is it may be worthwhile to give the benefit of the doubt so all right now we're we're past sort of the the preface to the stream so let's get into some of the points that I've more completely prepared I was like sitting inside my car having sort of scrolled soot scroll through some comments on the forum some comments on YouTube I'm trying to figure out sort of what I need to address so I wrote myself up kind of a little script here but of course it's all in it's all my own words just a few guys see me kind of looking down it's because I'm looking at this at the screen I'm just dreaming this awful webcam at my house so here's the deal look I think I just shook the camera sorry about that guys so I'm not gonna be naming any of the individuals that are stirring the pot here because my general policy when it comes to public drama is one of zero acknowledgement like if there's a legitimate grievance no problem get in touch we'll do our best to solve it I think we have a pretty good reputation not just among viewers but within the creator community as being an organization like not just me of course it's there's 20 plus people that work at Linus Media Group but being an organization that just generally cares about fixing problems and doing the right thing I mean an example of sort of our zero acknowledgement like you you just you won't you won't hear from us about this stuff I feel like I can bring up this one now because it's sort of not relevant anymore but we had an issue with totalbiscuit at one point where after having a relationship in the past we had him on the way on show at one point he put me and Luc personally on blast publicly over something that was posted by a user on our forum and that was instead of contacting either me or Luc directly and the really bizarre thing about that was that I know a hundred percent that he had my email since he had no problem asking for and even receiving multiple times text or from me and then like when I reached out directly rather than replying on Twitter because I'm not going to do that when I reached out directly like yo WTF can you retract your comments publicly cuz that's really unfair like this this is a user comment on our forum you didn't even you didn't even contact us and asked us to have it dealt with he basically said and I'm paraphrasing here I didn't feel like pulling up the email cuz it was really annoying he basically said like I don't get why you expect me to reach out to you directly we're not friends and you need to moderate your forum better our subreddit is moderated you're responsible for the content on your forum I'm kind of sitting here going what are you even talking about like at its peak your subreddit was a small fraction of our forum we have like a really really debt it like massive shout-out to our forum moderators we have a dedicated community over there and it's a lot of work what they do to keep the Linus tech tips forum running they're amazing they do a great job and you go after my moderators who tell me they're you know they're subpar just because someone posted something that was offensive to you but not necessarily even against our Community Guidelines actually don't remember exactly what the post was but like yeah he went on the list you never saw another acknowledgement from Linus media group because that's that's the way that's the way to me things should work that's the way my engagement with people on the internet works because that's how my human relationships works so whether it's my household my friends my family my company these are drama-free zones and if you can't abide by those rules if you can't stay drama-free then I am well within my rights to completely ignore you and the funny thing is like like we've we try to like we do that in an effort to try and take the high road and a lot of the time I feel like we end up looking bad because other people get their shots in at us and we just we just never return fire like it's not like I've never had personal you know beef to use the lingo I suppose with other content creators but here's the thing I guarantee you don't know who they are because anyone that I have actually feuded with publicly like Jays two cents or Steve from gamers Nexus trying to beat their benchmark scores or Paul and Kyle ripping their award away from them at the end of scrapyard Wars or Louis Rossman with the whole you know baking a GPU and oh wow you really shouldn't do that Linus he said it a little more colorfully than that but the point is the point is anyone that I have publicly feuded with or beefed with I both like and respect in private like these are people that I would sit down and have a drink without a trade show not that I drink but yeah I can have water they can have something stronger whatever works for them I'm not actually monitoring chat right now cuz I'm reading my thing but hopefully the stream is like working properly and stuff you know it seems like it's fine so back to the question of agendas this is the most important thing to think about again I'm not gonna be naming any names for reasons that I've explained already but I will say that at least one individual out there who has drawn attention to the matter of these Linus tech tips Content ID flags okay so this person rather than simply disputing the claims and don't bother speculating about who it is because there's so many people that are complaining about it at this point and I'll get into why there's a bunch of people complaining about these Content ID flags and why that's happening in a little bit but there's so many people you're probably not going to guess the one that I'm talking about which is the only reason that I'm allowing myself to allude to this but at least one of the people rather than simply disputing the Content ID claims per the standard operating procedure took their problem public rather than just emailing me and I know that at least one of these people more than one actually more than one of these people have my contact information my personal contact information from applying for a job at Linus Media Group in the past one that they obviously didn't get so I disappointed I'm disappointed in the way that some people have handled this without just talking to me when they obviously have my contact info which hasn't changed in the entire time that Linus Media Group has exist existed and I'm I I never win myself any friends when I say stuff like this but that's not really the goal of today's stream I'm I'm a little disappointed in the community you know not necessarily over on the forum by and large the folks over there have been more understanding and have dug a little deeper for the facts before raising their pitchforks but the the YouTube viewer community more broadly I've been disappointed in the way that some individuals have just assumed that I'm some kind of you know wielder of you know the copyright been hammer without any regard for fair use or for smaller creators or that I'm some kind of like anti-competitive asshole like based on what evidence is this assumption being made like am I automatically evil for a problem with an automated system that I don't control a problem that was brought to my attention literally on Friday morning or do we live in a place where you are guilty and guilty until proven innocent maybe there's another way of saying that you should be assumed innocent until proven guilty why don't we assume the best of people until we are presented with incontrovertible evidence that they are actually acting out of malice so so so then with that in mind what I'm gonna do is I'm gonna take all of the vitriol that I've been getting over the last couple of days and I'm going to assume that everyone who is dishing it out did it out of ignorance rather than out of some kind of ill-will so I want the rest of the stream to be more about educating people rather than sort of complaining about the situation all right so someone on our forum actually did a better job of this then I probably could have it's an excellent post so what I'm gonna do is I'm gonna read it out so that you guys can fully understand the difference between a Content ID claim and a copyright strike because they are spectacularly different so it was posted by spotty over on our forum actually I can hopefully this works I'm gonna screen share with you guys yeah it looks like it's working cool so spotty posted in response to someone else you seem to be misinformed there is a huge difference between a copyright claim and it take down notice resulting in a copyright strike copyright claims which was what happened to one of the people that made a video are often actually as far as I know they just are an automatic process where content actually no no no no no that's correct often not always because we actually ran into one that was on purpose a little r1 that was manual a little while ago we included a few notes of a song in the the cheap 4k TV video the video has since been edited and we've got monetization re-enabled on it but ya know it can be manual so an often Odyssey like I said spotty did it better than I could often automatic process where Content ID detects that a portion of your copyrighted content has appeared in another video on YouTube and will issue a copyright claim on the video so that video remains public and viewable not all these viewable everywhere because sometimes it will be blocked off in like certain regions per the copyright holders guidelines however what happens after that point is that any ad revenue generated by the video may be redirected to the original copyright holder so there's no actual punishment for the channel when when this Content ID copyright claim is made against them they only lose the revenue for the video okay so now that we've got all that obviously this is not a perfect solution because what if someone what if someone submitted a mash-up of youtuber reaction videos and then all you know nine of the people in the 3x3 tile of reacting to whatever it is are eight I guess it would because the original content would be in the middle what if they all submitted Content ID claims well I don't know how you split something anyways I don't think it's actually about granular so it's obviously not a perfect system and there's a lot of room for false positives but there's no punishment for the channel there's no long term impact just the revenue and just on that particular video now copyright strikes or takedown notices so this is this is like DMCA stuff that's what the verge did to Kyle okay so that's when the copyright owner manually issues a legal notice that the video is infringing on their copyright and they demand that the video be removed from the platform so the channel then receives a strike against their channel which comes with punishments such as losing the ability to livestream just one strike and you can't livestream anymore and can even come with the potential to be demoted in terms of YouTube's YouTube serving your content to people though I don't think that's ever actually been confirmed and then after multiple copyright strikes so remember this is DMCA takedowns the channel can be removed completely I think it's three right before don't quote me on that Ben so that that's really different and that is not what is happening right now so what's happening is Content ID claims and what is not happening is manual DMCA takedowns so Content ID claims are handled by YouTube algorithmically so our MCN full screen is making sure that people aren't real plotting our videos because that does actually happen a lot and that way we don't have to pull all that crap down and go through it manually fill out a bunch of annoying paperwork just if people reload our videos we just take the Adsense fine who cares no big deal the only times that we have issued DMCA takedowns are for people who are up loading content that is supposed to be on other sites such as hold on mixed messaging oh I didn't mean to do that Thank You Nick um there we go so let's go back to that how was I talking about right okay so there was something that I wanted to add so Content ID on top of it not having any long-term ramifications for the channel aside from just losing the revenue on that video if you believe for whatever reason that that Content ID claim is not valid you can dispute it and I'm actually gonna walk you guys through the process for how to dispute a Content ID claim I'll show you I'm gonna dispute one on my channel right now if you dispute it in a timely manner it actually doesn't even affect the monetization of the video either so it's some period of days like you don't have to do it ten minutes after you get it but I also wouldn't wait for a week or a month or whatever else but if you do it right away then there is literally no impact whatsoever other than to help train the YouTube algorithm so let's go ahead and fire up here we go hopefully I am doing all this correctly yeah seems fine okay so let's fire up a video here we've actually gotten a ton of Content ID claims over the last probably I'd say week or so including some from our own channels against our own channels just because I is my belief that they have made some changes to the Content ID system making a little bit more sensitive it's again my belief I don't have any proof of this but that it is due to the ongoing chapter 13 stuff that's going on in the EU but I've disputed most of them so you'll see that most of these aren't really that new so this was streamed in last November includes copyrighted content so we go ahead and we click on this okay it says ads might appear on your video copyrighted content was found in your video the claimant is allowing their content to be used in your YouTube video however ads might appear on it if you agree with these conditions you don't have to do anything monetized by claimant you can use the copyrighted content your video but ads might appear in your video okay so we can learn more just go ahead and let me learn some more what is a Content ID claim if you upload a video that contains copyright protected material you could end up with a Content ID claim companies that are music movies TV shows video games another copyright protected material content owners can set content had to eat a block material from YouTube when a claim is may they can also allow the video to remain live on YouTube with ads in those cases the revenue goes to the copyright owners of the claimed content okay am I in trouble probably not in most cases getting a Content ID claim isn't a bad thing for your YouTube channel it just means hey we found some content your video that's owned by someone else it's up to the copyright owners to decide whether or not others can reuse their original material in many cases they allow their content to be used in YouTube videos in exchange for having ads run on those videos these ads may play before the video or during it bla bla bla alright they can mute it they can block certain platforms they can block a video what can I do about this claim if you get a Content ID claim there are a few different things you can do depending on the situation you can do nothing if you agree but yeah I probably shouldn't use that you can leave it and you can always change your mind later you can remove the music so that's cool you can swap the music you can share revenue if you're a member of the YouTube Partner Program you may be able to share revenue with the music rights owner I actually did not know about that it's kind of neat you can dispute the claim if you have the required rights to use the copyright protected content your video or if you think the system has somehow misidentified your video you may dispute the claim so how to dispute a claim you go to let's go back to where we were okay oh yeah first we can check and see what exactly it is so in this case it was oh it was a trailer for some Pokemon thing or other oh we were doing live commentary so yes this is copyrighted content but it's a trailer which is generally considered to be for promotional purposes it's very unlikely that a copyright holder would be mad at you for playing their trailer and talking about it that's kind of like what the point of them is also where we're commenting on it that's pretty pretty well established to be a fair use use case for it so we're gonna file a dispute I believe this copyright claim is not valid here's a few options I beheld the cd/dvd or bought the song online by the way if you click that if that's your reason you're wrong I gave credit in the video if you click that that's your reason you're wrong the video is my original content I own all the rights yep sometimes it just Flags random crap we we actually had a claim against an actor April Fool's video we uploaded where it was just a case lying in the rain and it was just the sound of rain and there was a claim that that we had used someone else's rain sound effect we were like yo let's no it's just our microphone sitting on the porch no so that was that was all our original content here's another one I have license for permission to use this material okay my use of the content meets the legal requirements for fair use or fair dealing under applicable copyright laws that's the one we're going to use here or the content is in the public domain and not eligible for copyright protection so these are all the reasons you can say that that it's fine to use it so here we go in the case of the heaven benchmark which was what I think a lot of people are getting flagged on we don't own that and as far as I know Unigine gives zero FS about people uploading their benchmark content they've never talked to us about it and we've got probably hours of it in our videos which is probably why other people are getting claims because like we uploaded it a lot and quite early on and it's just it you have to submit these reports otherwise the system can't fix itself now I can understand where a lot of people whoops I just hit a hotkey that's not a thing good there we go I can understand why a lot of people would find the wording of what would be the correct response here kind of scary my use of the content meets the legal requirements for fair use or fair dealing under applicable copyright laws that's a scary thing to click because it feels like you should probably consult a lawyer before you click on something like that but that's not necessarily the case you know what I would say is make sure that you at the very least I would say that at the at the very least you should you know probably read up on what went down with h3h3 productions and that person they made a reaction video of a lot of good material there there was a lawyer that actually did a bunch of content sort of around that very educational I would like at least gogo read up on that but no not not necessarily I mean fair fair use in some cases is pretty cut-and-dried whereas in other cases yeah you you might actually end up in court trying to defend it so a lot of the time yeah it's probably better off to just leave it which is why you'll see we do actually have here if I go back to the dashboard oh no I'm not gonna go back to the dashboard yet you know what I'm gonna finish my I'm gonna finish my my dispute here okay I believe this is not valid because my use blah blah blah fair use etc yep continue I'm quite sure about this a visual content please explain briefly we are commenting on this trailer I believe this is fair use I have in good faith etc etc etc thank you I understand well that's my name continue and we can submit our dispute yes yes I'm sure so the process takes about 30 seconds and if you if you do these things you're actually helping them make the Content ID system better because if they get a bunch of disputes then they can go back and they can say oh right okay so that's probably not right let's go ahead and get that updated um so there you go dispute in progress typically these take a couple of days for my experience but that is that is the entire process hopefully that was illuminating for y'all I think there was a thing I said I was going to get back to I forget what it was but let's go back to my notes here yeah actually you know what no I think that's pretty much all I have to say on the subject if anyone out there did get a Content ID claim from - Media Group - tech tips any of its affiliated whatever unless you're actually just reloading our videos which you're not supposed to do I would say just dispute it the worst thing that could possibly happen is we could say nope we dispute your dispute we disagree I never done that it's just not really a thing people upload all kinds of like highlight reels or silly reuses of of limas media group content you know set to songs or like whatever we love that kind of stuff we love our community memeing it up we we consider ourselves a fairly internet savvy company and not just like the internet but also just oh all right Nick yeah thanks Nick Nick told me what I was what I was showing I was gonna show a thing that wasn't worth disputing but we consider ourselves not just like how the internet works a V would also internet culture savvy and we recognize that you know memes and discussion about us is it's just it's good if people want to just like have fun with us and engage with us that way it's great I've gotten many many and everything from smile to full-on laugh from the kinds of things that our community has done with our content and I love it so yeah I just submit a dispute it'll probably be fine so Nick reminded me what I had said I was going to do I was going to show some of the copyright notices that I considered not worth disputing some of these were left this one was left in here just because it's like Rancho Rancho doesn't really like make any money on Adsense anyway like after the first week or so it doesn't get any view so what am I like what am i bothering for it's like it's not worth the 30 seconds it takes me to dispute the stupid thing but some of these I left because there is actually potential legal ramifications if I dispute it and they decide they don't like my dispute and they they want to they want to go to court over whether it's fair you so this I think is an example of that the fallout 4 ultimate bomb case build log so here we used some kind of classical music apparently yeah so this is like music stuff which from our experience is super complicated because there's different copyrights for the actual sheet music itself and the performance and it varies from country to country and we were just like this was around the time that we were just like you know what screw it we're just gonna like pay the thousands and thousands of dollars that it costs to subscribe to a service like Warner Chappell and we're just gonna gonna invest in having music for our oh I'm parent Lee I'm not showing you guys the screen right now sorry Thank You Nick what would I do without you're my guardian angel so here you go so they'll fall out for ultimate bomb build there you go so here's a bunch of performances we were just like you know what we're not gonna we're not gonna deal with that we're just gonna we're just gonna spend a lot the new one we're on now is like evac forget which one it is it's like even better than the warner/chappell libraries we were using but it's like I was like 15 grand a year so I'm stupid like that's amazing how much it costs to to do things properly so this is an example of one that we're just we're just gonna leave if they want the you know a few hundred bucks or whatever then I guess they're they're welcome to it going back there's just like some older stuff that I just didn't bother with as well but I'm glad I didn't bother with all of them because at least it means that I had this to show you wonderful people how to dispute a Content ID claim I guess right before I go I should probably see if there's any like chats or anything that I should deal with mostly just people being nice supportive well that's kind of amazing a couple people just want a summary of the issue since they tuned in a little bit later in this dream okay so basically people have been getting Content ID claims not to be confused with copyright strikes from lionĂ­s Media Group they're from fullscreen on behalf of Lynas Media Group these have been false content ID matches a lot of them on the heaven benchmark not although and people think and a bunch of pitchforks are being raised and torches and all that that - Media Group is you know trying to keep down smaller creators or whatever totally not a thing not what happened it's an automated system we believe it's gotten some updates lately and disputing Content ID claims is super easy I showed earlier on this stream how you do it as long as as you don't think the original copyright holder doesn't have a claim to it either it's pretty safe to go ahead and just dispute those things it's really not a lot that can go wrong it has no long-term impact on your channel so it's all good we just all need to have less drama and you know give people the benefit of the doubt if we have a problem with them we need to reach out from directly I'm actually shockingly easy to get ahold of I do ignore the vast majority of the tweets that get sent to my handle just because like the last time I opened the Twitter app was on Friday when I was at work because I don't actually Twitter because I like it i twitter because it's my job boo there's there's a there's a bombshell confession you know if you send it to my email the business inquiries only email we can't we actually cannot reply to every email that comes to that we reply to the business inquiries what we do do though is read them all so if there's something that we are getting a ton of messages about then we will address it in some other way I just mean we're easy to get in touch with even if you don't necessarily get a response and hopefully we've demonstrated so that's unless Nikki's got something else urgent that he feels like I need to address I'm not a legal professional Thank You Nick that's very very helpful for me to point out to everyone that's all I've got to say on the subject there's no doubt that drama sells and I'm not above monetizing the video you guys are watching right now and my if I'm gonna get sucked into this thing I might as well you know make a couple of shekels and you know go buy some new video games to play tonight while I relax but I have zero appetite for continuing to follow up on this I'm only even making this as a standalone video rather than addressing it on the LAN show because the episode of the LAN show from Friday which should be up and contains my response to this is still down due to a technical issue on youtubes end so here we are fortunately YouTube streaming worked for me for a continuous however however long we've been live right now which is great and half an hour holy crap I've been doing this for half an hour okay you know what it's family day let me go spend some time with my kids hopefully you guys have a fantastic rest of your weekend or long weekend or or whatever else it is that you guys are up to see ya
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