Gadgetory

in front of you here Ken so this is Ken price from Samsung you have the entire q4 lineup of Samsung smartphones and phablets and smaller smartphones can you walk us through this because there are a ton of new products here sure well Samsung has always been about assortment and what we try to do is line up you know based on what customers want from a usability point of view and also with of you to say the pricing plan and options that customers are going to happen as things are changing in the industry - your contracts tab lands that sort of thing we're kind of developing phones that kind of fit into those those sort of slots I guess is the way to put it so for example we have the Galaxy s3 mini and this borrows a lot of the industrial design look and feel of the galaxy s3 but in a smaller form factor which from a usability point of view and from a price point of view lets us get to you know a really solid entry level LTE device which is really what we were thinking of here and you can see that a lot of the same functionality that was built into the galaxy s3 will be built in into this one in terms of its usability and navigation which was a very popular phone so people are pretty familiar with the s3 at this point I think it's safe to say what are the differences sure so I think what you're really giving up on this is a four inch screen versus the 4.8 it was on the galaxy s3 and from a resolution point of view you're basically down to a 720p kind of idea rather than saying full HD resolution so those are really the major trade-offs ok what if I didn't want to you know make trade-offs in terms of speed or you know I wanted the latest form factor and I wanted the latest ID I wanted the latest hardware but I have small hands sure well again you know we're about device democracy so we have one for you so that would be the galaxy s4 mini where again that the trade-off is really on size and versus the galaxy s4 so you have essentially the same functionality built in but in a sort of the galaxy s4 and what we think this will go is for a little slightly higher and you know user who's probably paying a full data plan and is interested in in sort of a full LTE based phone but one it's something that was a little smaller and easier to handle for one-handed operation so in terms of snappiness responsiveness and performance am I really giving up anything you know no you're not really giving up anything for the Galaxy s4 mini in that regard speaking of not giving up anything let's move on to the Galaxy mega what if I didn't want to give up anything on screen real estate right well you know this product is probably best understood as a voice enabled tablet and you know really if if you really can only have one device and you wanted to have sort of the larger real estate for multi window functionality that you had on let's say the note and you and you but still wanted to be able to make the occasional phone calls and this is the perfect phone for you so let's go ahead and just just for just for fun here in our b-roll let's hold up this is an s4 mini I can't see the mega hold on keep that keep that bear hold that thought this is an s4 against the mega and guys this is a note 3 next to the mega so it truly is mega and every possible way here now speaking of the note 3 the mega doesn't really have the fastest hardware in the world but the note 3 does can you tell us more about this one that's right so the note 3 has the latest and you know kind of the latest hardware we have is 3 first of all has 3 gigabytes of RAM on board and has a quad core 2.3 gigahertz processor it has 13 megapixel camera on the front let's say versus 8 and 2 megapixel on the on the front it's it's just its capabilities are a little bit stronger because it has a better Hardware background ok now tell us about the enhancements that have been made to the note 3 with respect to the S Pen Stylus sure and you know what we wanted to do was we noticed that you know in terms of making the pen even easier to use so really the three things are first of all being able to quickly access utilities that we think people will want to use when they're using the pen be able to jot a memo quickly be able to open a second window or search or capture the screen that's one of the ideas the second idea is for those who under you know who have been using the note will know that you know occasionally they had to put the note down and use their fingers to do things like access the back button that's now been corrected and the third aspect is being able to when you're in any of the note applications be able to access mammals quicker or menus quicker so things that used to take two or three commands now take one or two commands so those are really the three primary improvements on the s-pen so you talked a little bit about who you expect to by the galaxy mega but maybe break it down for us in terms of the rest of the lineup who do you expect to these to be the right devices for let's start with the note three sure that well I think the note 3 is going to be a high-end user that's using a lot who really values the real estate and is really giving their smartphone a workout so it could've because it can support multi window multi function application asus battery absolutely and also from a creative point of view being able to use the pen which is a different user experience I think they'll really really like that part of it you know I think the s4 which we have in the middle here is still going to be kind of mainstream you know for those who who still want cutting-edge hardware and are you know sort of cutting edge hardware in a more conventional package maybe I'll put it that way but still value Samsung's you know Super AMOLED screen technology and higher end performance these other devices the mega that I talked about earlier this is really for the value shopper that can only you know that only wants one device so this is the you know rather than having phones and tablets in a whole collection of devices this is the one device that you could say it could be essential so will cross over between tablet and phone and these other ones I think will appeal to the navigation you talked about the size for example being a challenge and you know being able to use things when handedly or if you know if you just would rather have a smaller package and this is going to be for you awesome I think that's absolutely fantastic Ken thank you very much for walking us through it thank you you