Gadgetory

so the Novo reached out to us about making a sponsored video for their new flex 5 lineup of powerful toon ones like this one these are great for creative so we thought well hey why not show our actual use case for devices like this here at limas Media Group so advil actually just recently upgraded from having just a desktop PC and a pad of paper to having a lenovo tune one and we figured well since its ads job to be involved with everyone else's job why not do a behind-the-scenes of how our videos get made so without further ado then I give you a day in the life of editor extraordinaire and professional cat herder Etzel Iago we release a video every single day including weekend and that takes a lot of planning and management because each video has lots of people doing different jobs over a period of several days it's my job to know at what stage of the process each video is at at all times and to coordinate everyone so our videos get released on time it's not always easy there's construction things breaking people breaking things and top-secret products that have to be announced at exactly the right time the Week starts with me telling the writing team how many videos need to be made that we hit our target and not be screwed the next week which can happen if someone goes on vacation or if hardly orders arrived broken hey you guys think we can do eight videos positivity then all the projects are added to our video tracker spreadsheet which contains all the deadlines in progress info for all our projects we use fancy conditional formatting to make the colors change automagically then the video status is updated and we use the exact same project names here on the server and on the calendar so that every part of the project is easy to find no matter where you're looking this is where I start cracking the whip I harass the writers to update me on their progress so that I can schedule a time for them to sit down with Linus for script review the more people we hire the tougher it is to get one-on-one time with Linus but at the same time these script reviews even though they can take as long as an hour or more have become more important than ever to ensure that even though the Linus is written less than 25% of our videos this year all our content still maintains the consistent style dick jokes and all and everyone here sometimes I get to eat my lunch sometimes the first major handoff is from the writers to the shooters but people behind the camera I assign one shooter to film a role that's the footage of the host talking and another shooter to film the b-roll that's all the other footage you see like shots of the product or silly skits or whatever and next time you see a product appear in five to eight locations consider that it can take up to 45 minutes to wipe the fingerprints off the product set up the two to six lights being use and wrangle up any actors you may need hello Hollywood I'd like one actor please the writers meet with a b-roll shooter to collaborate on the visuals that will accompany the hosts voiceover by the time this meeting is over nearly the entire scripts will have what we call guidance and we call it that because it's a suggestion for how it should be done we don't want to take all the creative freedom away from the folks further down the production chain Brandon and max are irregular shooters but if we're in a hurry sometimes I just grab whoever's available since most of our editors are actually pretty handy behind the camera - hey I need someone to shoot something real quick Dennis I know you're not doing anything let's go I'm busy next the shooters have to ingest their footage putting it in a specific location on our server for the next people in the assembly line the editors will know where to look for it a lot more went into hooking up our ingest stations than just hooking up an SD card reader we're able to ingest footage at 200 to 300 megabytes per second keep your eyes peeled for an upcoming video all about our ingest process and server infrastructure upgrades once all the shots are on the server the editors can get to work putting it all together we use the writers guidance they don't range all the shots and of course add their own flair some of which is subtle and some of which is pretty obvious but it's not always smooth sometimes the editors find out that a shot is too short compared to the voiceover or maybe the hosts miss votes or some shots are just white missing then we'll have to find someone available to shoot a pickup so the editor can keep working after turn pulls an all-nighter and uses all 200 of his macro keys finishing up the video time for quality control the writers sits down with the editor and reviews the video to make sure the information is accurate and that no unreleased products or email addresses accidentally wind up in the background then another editor usually mirror Karen reviews it for glitches and then finally assuming we can find them Linus reviews it and finally it's time for you guessed it our wonderful thumbnails we try to shoot these on the green screen and then use Photoshop to make them more how you say clickable before posting them online and that's it big thanks to Lenovo for sponsoring this hold on a minute edge and mention anything about the sales team this video won't even be tough yeah sales people find out more about the Lenovo flex 5 using the link in the description below mash the like button if you like this video otherwise you know what's new and as always be sure to drop by our forum and merch store you'll find the links in the description below