Gadgetory

have you ever really noticed how sometimes a new product isn't really all that new this kind of thing has happened before and the funny thing is it's not like people don't notice just look at AMD with their pet care and family of GPUs back in 2012 through 2015 that was three whole generations of basically the same card under different names and it's not just AMD that pulls this rebranding and rebadging BS all the big players do it nvidia intel you name it so why does it keep happening and why is AMD releasing a GPU for the third time again I think we have got the answer origin PC builds custom desktops and high-performance laptops with free lifetime 24/7 tech support and they only use high-end components like Samsung's 970 Evo Pro m2 SSD visit Origin PC today at the link below for a special promo ok so it's not like every product you buy is a straight re-release sometimes we get a high end product in one generation rebadged as a mid tier one in the next like the geforce gtx 680 being rebranded as the gtx 770 with a mild clock speed bump and we also usually see a token price reduction to go along with that honestly no problem with that it's a good way to get rid of old stock and it's good value for the consumer win-win on the other hand when a product gets positioned the same way that it was during the previous generation a lot of negative press almost always comes along with it one need only look at last week's kora 999 ATX II which Intel build as two generations higher than the 79 80 XE that it replaced even though all they did was tune their existing chip so then if that's the case why does anybody do this I mean it's not free to launch a product it's actually more expensive than you'd probably think you have to pay for advertising with partner websites you've got to cede units to OEMs for validation you've got to jump through all the regulatory hoops involved in getting FCC certification and the like you've got to get new UPC ABN codes and if you've pushed clock speeds higher you might even need to design and manufacture a new cooler furthermore if you set aside I don't know let's be conservative and say 50 cards to go out to just the popular reviewers at a cost of $200 a pop that works out to $10,000 all on its own but believe it or not that last point is actually where the advantages of rebranding shine through now very few media outlets re-review the same product that they already reviewed so new software driver features and performance improvements can end up buried under the wave of initial launch reviews so by making that product new again will you create an incentive to cover it again I mean we're not the only ones who are eager to cover new releases because our followers want to know about them this drives traffic for the media outlets channel or and for that new product so a hot product release can easily generate millions of views which if we compare to advertising with a more traditional campaign lasting for a review cycle yields a savings of several times the cost so you could have millions of engaged eyeballs that are hyper interested in the product at half the cost of just a million nett it's an ad eyeballs seems like a no-brainer of course developing a derivative product of something that you already know works is appealing to the bean counters and the investors as well because it involves less risk well at the R&D budget is approximately three billion and this is the first one so that if anyone would like to buy this it's three billion dollars I'm pretty sure that that's no lie there's a lot of R&D tooling and financial dice rolling that makes any brand new products a really risky and therefore potentially costly endeavor I mean just ask Intel how their ten nanometer processors are coming along you might not even get a product out of it now as consumers we've kind of just taken for granted that new processes just keep happening because even without Moore's Law Apple and Qualcomm have continued to improve generationally and then more to the point tweaking an existing design can result in not only better clock speeds but also better yields which further lowers cost as long as the performance is still good enough so that's another reason that it might be ideal to release something even when it wouldn't be financially viable to Rd an all-new chip or if whatever's in the pipeline is way behind schedule so the rx 590 seems to fit that description since this is our third time seeing this GPU and the clocks are a little bit higher than before so this kind of generational tweaking actually worked out great with amd's second generation rise in CPUs but while reisen's refresh had AMD coming into it from a position of relative strength polaris refresh again appears to be simply AMD's hand being forced because they know that invidious incoming mid-range GPU demands some kind of answer on the subject of nvidia more reasons for this whole behavior nvidia has a method of dominating news cycles in a way that AMD mercifully generally doesn't so do you remember how it took a while after the launch of their r-tx cards for anyone to have envy link sli numbers i've actually had experience with nvidia going out of their way to make it difficult for reviewers to get multiple cards in time for launch sli coverage that way they get a new cycle for the announcement a new cycle for the unveil a new cycle for the pre-order a new cycle for their ridiculous unboxing embargo another for the performance review another for sli and then finally another one when our TX games actually finally show up so here's the thing why are we so mad about this well there's the element of time wasting I mean we all I mean the press in general reviewed the 79-80 XE and then we did it again when they called it something new this makes our lives more boring we'd rather cover stuff that's actually new but the more offensive thing about this practice of not naming products properly is that it confuses the customer and it gets worse we haven't even really touched on the practice of introducing cut-down products that reuse an existing products name both Nvidia and AMD have engaged in this utterly deplorable practice in the last couple of product generations with the GTX 1063 gig which does not have the same grade of GPU as the six gig variant but just with half the RAM and AMD's more recent rx 580 2048 SP which isn't an rx 580 it's more like a clock boosted rx 570 so you might think well just don't sweat it Linus recycle your old numbers and call it a day but the issue is that we can't do that because a it would be wrong and be it's not always that simple so on our reviewers guide for the rx 590 for example it said in big bold letters AMD move to 12 FinFET which sounds lower than 40 nanometers efficiency improvements maybe no so just like Intel refusing to provide a proper spec sheet that clarifies that their top-tier chip throttles below its base clock in avx-512 workloads in fact to the same level as the predecessor AMD has put it on reviewers to dig up that that 12 nanometer they're boasting about it's just Global Foundries variation of Samsung's 14 nanometer there's no transistor shrink so it's just the same die area for the same compute course but with higher clock stability and that would be fine if they weren't trying to pass it off as a new graphics card it's suggested retail price of 280 bucks is pretty far out there when a gig rx5 ATS can be seen for sixty to eighty dollars less many because their OC models with core clocks within a hundred and fifty megahertz or so so I guess here's what we're saying some advice free of charge if you got nothing and all you want is some fresh coverage of your product be honest call it an Rx 580 plus or rx 480 plus plus since we're on the subject and spend that launch budget on something else like I get the appeal of using a relaunch to reset your MSRP that was eroded by gradually lower sales and promotions but I would make the argument that the only people that you're fooling with this new product at a higher price are really being taken advantage of now one thing AMD is doing right here is expanding the value proposition with a game bundle for buying an RX 590 but I'm not sure if Resident Evil 2 HD the division 2 and Devil May Cry 5 is exactly a blockbuster lineup so this is the bottom line after the core I know 99 8 exe Fiasco we just want to ask that manufacturers be more transparent about how they position and especially how they price these derivative products not only can proper positioning lead to better sales and sentiment it also leads to a happier PC gaming community oh and by the way if anyone wanted to know how the rx 590 performs it's fine yeah it's a bit faster than the arts 580 which is about what you'd expect zoom is an online meeting and collaboration tool that has a ton of cool features it supports up to a thousand participants it can display 49 videos on a screen it supports both HD video and audio so you can see and hear clearly and it's got some other cool stuff as well it allows you to record your meetings locally or to the cloud with searchable transcripts it's got built-in collaboration tools it lets you meet securely with end-to-end encryption and it works on your desktop your laptop your tablet and even your mobile phone you can try it out today with a free account for unlimited one-on-one meetings or pick up their pro account to get unlimited meeting durations and more we're gonna have a link to zoom in the video description go check them out so thanks for watching guys dislike if the video sucked but if it was awesome hit that like button get subscribed and maybe consider checking out where to buy the stuff we featured in the video description again be clear rx 590 not a bad card just new also linked in the description is our merch store which has cool shirts nope no no wearing LT t-shirt well it has closures and our community forum which is a totally doing