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Macbook Pro chat with Apple's Craig Federighi!

2016-10-27
hey what is up guys I'm Kim PhD here and today is Thursday October 27 2016 roughly the 25 year anniversary of the first Apple laptops and of course as we've all seen today Apple's unveiled the new MacBook Pros with the oled touch bar and the huge new trackpad the new keyboards the new displays and everything they're pretty sick and I have a full video on these new machines coming up in the next couple days so definitely subscribe to make sure you see that but in the meantime I got a fun one for you I got to spend some time with Apple's senior VP of software engineering mr. haire Force One himself Craig federighi so shout out to Craig for taking the time to answer my questions and enjoy this exclusive interview ok so you've had a lot of time behind the scenes obviously to put information together to make these as awesome as they are I'm working on it for a long time exactly it's really exciting to see him so my I started my youtube channel on this laptop the laptop of this HP Pavilion dv6 re it was like it was a great laptop at the time and it helped me out a lot the webcam made the videos and at the top of that laptop it had this little function bar with like a volume slider and some little brightness buttons didn't change or anything right but this is like next-level having these buttons that change based on what happier you're using at the time why now why why 2016 for for us to wrap these sweet OLED Ren displays yeah I mean a lot of it came together in terms of the the technology being just right to really pull this off in this kind of form factor with this ID the quality of the display I mean you wanted it feel just completely native to the keyboard and completely real and be so responsive I mean we were able to take so much that we've learned in the hardware for iOS devices and even so much of the security model of iOS like for touch ID and incorporate some of our custom silicon to make it happen so a lot of things had to come together to make this possible it's exciting to finally have it out yeah ok ok so similar to touch ID in the ion this will get better with time right so this works great with a lot of first party Apple apps look great with Safari look great with final cut what do you love most looking forward to seeing maybe in a year from that when we have and developers get their hands on it what kind of stuff should we expect to see yeah with this bar what's been really awesome is we brought some developers in over the past month and we just showed a small subset of the ones that had come in and already started doing work and they have a lot of great ideas I mean I don't know if you you notice like the DJ pro guy who was like you know multi-finger all all over it and you know that's the kind of creative use that that really I mean it's so exciting when we develop a product and we know we have our vision of what we can do with it with our apps and then you go but we know that inherently this is a device with so much potential because it's just a versatile multi-touch display but it is when you get it in the hands of these developers and you see like we didn't think of that yeah that's just awesome so I'm really excited about what we've seen so far and I think you know of course a lot of people will do you know buttons and sliders but I think there'll be this next wave where people say hey this is like this is like custom hardware like you can create the control that is supports the best mechanic for whatever it is that you want to do in your app and whether that's a game doing something really novel music is so awesome for the kind of real-time capability so it's going to be great but I'm really excited about how fast it's already happening I think day one you get one of these it's going to be great sweet so you've had a lot of time like I said behind the scenes you've been working on it for a while I'm sure there's a lot that you could tell me that you didn't say on stage give me give me one thing about these laptops these MacBook Pros that we didn't see on stage it's it's been tough because all of us have to keep them secret the whole time I couldn't you know could let my family see them the times for my wife would come by and I'd look for a cloth over my you know sort of dive over my laptop and so it you know the treat for us is finally after we've been working on these for years to finally be able to go home and say here it is we've done it so it's it's uh it's what it's wonderful to have them out here and and I from what I've seen so far I think many folks are going to enjoy them all right you get to time travel back to 1999 you're undercover Craig no one knows you Craig you don't have to here you're just in my hair right I did have hair back at night okay so let's just say no one knows you're creating 1899 that was true you get to bring one current gen apple device to prove you're from the future which you bring Wow that is a heck of a question I can't bring them all off just one just the best one just a paper one oh that's that's a whole different question I think Reuven you're from 2016 so I thought you know honestly it's a it's a it's an unoriginal answer but I would think if I were just proving I was from the future you'd have to bring an iPhone because I mean just the raw the the the density of capability in your hand I mean obviously every time I look at one of these and I think how I would have seen this through 1999 eyes I mean it would've ins I mean the funny how a book was it was pretty unbelievable right that's progressive but the iPhone is yeah I think if there were just one I think it would be I mean the fact the number of things that you can do with the device in your hand or things that I think all of us have been amazed at the transformative effect of things computing tasks that we used to think well I'm only to do that sitting down at a desk with a full computer and now people like what the heck I'm doing it on me you've your notes here on a phone right right you take photos on your phone so talking to Siri oh that's that's no but I don't I'm not saying I have a favorite I love them all that's absolutely that's fair that was awesome I appreciate all of you oh yes that's really exciting stuff and hopefully get to this again sometime legit that'd be great awesome thank you
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