Gadgetory

hey what is up guys I'm KB HD here and a certain video has been floating around the internet recently it's called phonebloks has more than 8 million views more than 150 thousand thumbs up and more than 20 thousand plus ones so let's go ahead and break this down this is phonebloks explained so phonebloks is the idea of a totally modular smartphone it stems from the notion that when people get done with a smartphone and it's time to replace it it's usually because of a single reason maybe it's getting too slow or they don't like the camera anymore or maybe the screen broke and they throw out the entire phone even though the rest of the phone is probably still perfectly fine and that creates a lot of unnecessary waste so the phonebloks concept is a sort of a central motherboard or base that all the rest of the parts will plug into and a sort of a block shape and they all fit together kind of like Legos this way if someone decides they don't like part of the smartphone or if they want to change a certain thing they don't have to throw out the whole phone just like Legos they can actually just remove and reattach and rearrange the parts of the smartphone to create exactly what they want makes perfect sense what's different about this video is it's half tech concept half social media campaign essentially what they're doing is asking everyone to build up the hype on social media about foam blocks until a certain day when everyone will talk about this concept kind of reminds me of the Kony 2012 campaign from a while back but either way it doesn't matter what it reminds you of at the end of the day it's working and it's getting a lot of people's attention and this is the first time I've seen this dream foam concept actually catch the eye of a lot of regular people like this as part of the campaign they're asking for you to sign up for a service called thunderclap where once you sign in on a social network everyone who signs up will have their account automatically send out the exact same tweet or Facebook post or Google+ post at the exact same time on the same day so far more than three hundred thousand people have signed it so that's going to be quite a trending topic on that day so there are a couple of logistic things to consider about phonebloks number one who's going to make the block and the concept video they showed that they wanted to get the attention of and work with very big companies big manufacturers already and get them to make phone blocks so that people can put parts from trusted manufacturers in their custom phones so speaker choices from Bose Harman Kardon Bang & Olufsen be by dre whatever camera choices from Sony Samsung maybe Canon processor choices from Intel Qualcomm Ti etc and that would make sense but there isn't really any incentive right now for these companies to buy into it they're all invested right now in making their own products because that's where the margins are speaking of margins number two this is a very expensive concept building a phone the equivalent of the Samsung Galaxy s4 on paper for example out of phone blocks would end up costing probably twice as much and it would be a much much larger device this is because smartphone makers right now have something called a supply chain where they're just cranking hundreds of thousands even millions of identical smartphones off the assembly line the devices they're making have a very specific extremely compact design you've ever taken apart a phone or even just look inside the back of one you'll see these parts are tied together really tight woven in between each other and crammed in there's to keep the phone thin and light and efficient and also pretty with this final smart phone design the more smart phones they crank out the more streamlined the process gets and the lower the costs get the more money they save but building individual smart phone parts like the gyroscope and all the sensors and the camera parts and the battery without weaving them together that's going to be a very big and very expensive smartphone so here's the thing about phone blocks while the idea itself is really cool and very positive and the motives are all great the logistics behind it are damn near impossible to pull off right now but that's not the point that's not what this is about like we said earlier phone blocks is really just the idea of a completely modular smartphone there's no Kickstarter no IndieGoGo no actual funding and there is no actual product there's no physical prototype there's no pre-order this is just an idea and phonebloks is a campaign to spread this idea through as many people as possible to inspire the idea of a modular smartphone being the smartphone of the future essentially it's not a brand new or revolutionary idea it's just the first time this idea has been packaged into a two-minute YouTube video with sweet animations and 3d graphics that everyone can understand and I hope this does really well I'm excited I love the idea of a totally modular smartphone and spreading this idea to as many people as possible gives it hope and it's being pretty successful right now I do doing exactly that so that is phonebloks explained if you want to check out more information about any of this stuff I've talked about I'll have all the relevant links right below that like button so you can check them all out and I'll also include my latest video about what I'd say is the perfect smartphone I'll also throw in a much older video I did with my own video idea about a modular smartphone so if you check that older video out you'll probably see that the ideas here are strikingly similar and also have the YouTube channel linked below to the guy that did this sake and check out all the other stuff he's done and all the other projects that weren't quite as successful as phonebloks has been so far either way thank you for watching this video if you want to see more like this definitely subscribe because there are a lot more coming thanks for watching and I'll talk to you guys the next one peace