Gadgetory

I did oh-hey clong what's up are you uh are you wearing beats by dre right now with the yeah yeah they are I decided to give another chance okay yeah I feel like with all the hate towards beats by dre we just kind of started dismissing them without even really giving them a shot so I think that's not as fair so you can start using beats like full time and everything well no I mean okay so these are the Beats Studio 2.0 so I'm giving them a fair listen alright so how does it sound like like beats they sound like beats but honestly that's that's not even really the point about you know that's not really the point of Beats oh yeah yeah it's not I mean let's be real people aren't really buying these for the way they sound beats by dre I have this reputation in the audio lovers community of being overpriced and sounding like garbage compared to other headphones in the same price bracket and that's true but that's also not really the point of these headphones and it's no secret either margins that's the difference between the cost it is to actually physically make something and what you actually end up selling it for now you need this gap to make money profit obviously but you also need this gap to make up for other costs you might have besides manufacturer every device has margins take a phone for example the Samsung Galaxy s5 costs about $250 in parts to manufacture but it retails outright for around $600 so this gap is used to make up for other cost Samsung has in research and advertising and then some profit headphones have the same thing the difference between the cost of parts and the eventual retail cost for audio Technica's and 50s for example is made mostly of research testing in some packaging not a lot of advertising and that also may be why you've never heard of audio technica beats on the other hand will also spend on research and testing but they go to the next level with packaging and advertising first of all beats by dre packaging is I think easily the best and any headphones out there no shame in admitting that they're just the best package the presentation the colors the imagery the accessories you get inside everything about the unboxing experience of a pair of beats by dre Trump's anything Audio Technica has ever done and they spend money to do that but really it's about the advertising you've heard of beats by dre and your mom and dad probably have too but if you ask them to name another audio company they might have some trouble unless they're an audio head and this is because beats by dre spends a lot of money on advertising on endorsements and getting their name out there and getting their product in front of everyone's eyes before beats believe it or not there really was no such thing as a musician endorsing audio products the same way we have basketball players endorsing shoes they were the first to do this and it all started with dr dre himself legendary producer he's made music right so if he puts his name on these headphones well it must be good right even if you don't believe that there are custom beats with Justin Bieber's name on them with Lady Gaga's name on them nicki minaj you see other musicians wearing them all the time Skrillex will.i.am David Guetta Lil Wayne they all show beats in their music videos and they all wear them at live performances even celebrities who aren't musicians there are tons of athletes who were beats by dre in public all the time LeBron James Kobe Bryant Tom Brady Serena Williams but none of this is free beats by dre pays for obviously they pay for the music video product placement but they're also just giving away custom pairs of beats by dre all the time to celebrities so they appear as you know fashion statements on the red carpet they show up at events all the time these guys are geniuses at getting beats by dre to appear alongside people's favorite celebrities so just like that young basketball player buying his idols shoes young kids everywhere buying beats by dre because they saw it alongside their favorite celebrity or at an event or in a tweet and it's working of the multi-million dollar premium headphone industry of headphones that cost a hundred dollars or more beats by dre owns sixty four percent of that market beats sixty four percent of the expensive headphones that people are buying our beats by dre clearly it's working perceived value is really the name of the game that Beats Electronics is winning the more people think you're product is worth the more they're willing to pay for it and with the celebrities wearing them all over the place all the time the design the fashion statement it makes the premium unboxing experience even the custom spots in stores all over the country that's separated from the rest that's why they're able to charge $300 for these when I'd be willing to bet they cost less than a hundred and fifty dollars to make and that's the truth about beats by dre now don't get me wrong beats aren't the only ones with an inflated perceived value I mean Skullcandy also comes to mind but again it's that 64% Beats is doing a great job people are buying beats all over the place and they're winning at this game and that's not necessarily a bad thing but just here's my bottom line knowing all this knowing all you know about margins and perceived value you know that a $300 pair of headphones is not necessarily twice as good as a hundred and fifty dollar pair of headphones in fact it probably isn't especially if the $300 pair is spending so much on marketing and their image so if you're going to buy a pair of headphones and all you care about is not just the fashion but the design and the unboxing experience and the name and the reputation of the company then beats by dre are great and the Audio Technica m50 suck I mean what is that but if all you care about when buying these headphones is the sound and the frequency response and the accuracy and you care less about the name and the brand image then the Audio Technica m50 s are great and beats by dre suck so when you're going to spend money on upgrading headphones pick your budget and then pick what you actually want to buy do you want to buy sound or not and that's how you make your decision that's been it thanks for watching hope you enjoyed and hey feel free to share this video with other people who may want to know about the truth of beats by dre feel free to embed this as well hit me up on Twitter if you have any questions or the comments section below thank you for watching and I'll talk to you guys in the next one peace you