Gadgetory

ralph de la vega welcome you know AT&T and rin have exciting news to share with you this morning innovation in the mobile industry is in high gear and customers are winning it wasn't long ago that the u.s. was seen as the lag but that's no longer the case today the u.s. is the leader we mobilize America's personal and work lives using the most innovative technologies on the planet and three things have put our customers at the forefront of wireless innovation faster and more intelligent mobile broadband networks derives or smartphones and other connected devices both traditional and emerging and innovative applications that allow customers to maximize their wireless experience today we're introducing a product that takes advantage of these trends and further extends the US leadership position in the world's mobile ecosystem ladies and gentlemen today we're introducing a env and grim are introducing the best blackberry ever and I have one to prove it and it works fantastic so today AT&T and room are introducing the best blackberry device ever AT&T has a long history in bringing innovation and choice to American mobile customers and this legacy has put us in an annual leadership position in the US and around the world we lead the world in the deployment of HSPA the world's standards for mobile broadband networks we're first in the world to commercially deploy hfpa on a wide scale our network supports just over twenty percent or approximately thirty million of the world's HSPA broadband customers more than any other carrier worldwide according to the SMA Association this technology powers ATM fees networks and it leads to a PNP being able to claim America's fastest mobile broadband network we complement our 3G network with America's largest owned and operated non municipal Wi-Fi network AT&T has a very long history of bringing innovative devices and services to our customers we better mobile broadband as smartphones early and it's paid off today more smartphone users choose a density than any other carrier we have substantially more smartphones that our next closest competitor and we were the first to offer that blackberry messaging solution way back in nineteen ninety nine with rim an AT&T we take pride in bringing great choices and devices to customers over the years we've offered great choices in devices and operating systems and features and services and applications to our customers and those choices are about to get better as a result of our alliance with rim you know AP and theorem have one of the most enduring most collaborative and strongest relationships in the wireless industry AT&T and rim work closely together for a number of years to deliver some of the most innovative wireless products together we delivered the first blackberry messaging solution we were the first to deliver the blackberry with voice and data the first edge enabled blackberry the first to integrate GPS the first to offer the blackberry curve their first to offer the blackberry bold and together we have sold over 13 million blackberry smartphones since singular and AT&T Wireless versed in 2004 together we have made millions of AT&T customers blackberry fanatics and great alliances deliver great products an AT&T we believe in having great alliances we work with other innovative companies who deliver great solutions and devices that while customers and it takes months and years of effort fine and finally bring to market truly innovative devices and services it took a lot of effort to bring this device to market and if you include meetings from the engineering level all the way to the CEO level we spent hundreds of thousands of hours between both countries however I hope that you will agree with me today that we're bringing a very special product to market one that will continue the legacy that our two companies have from collaborating to deliver innovative products and services to their customers today we celebrate that legacy of that vision by introducing the best blackberry device ever and I think it's a device that is available only from apse of the nation's fastest mobile broadband there now I want to introduce my friend and our partner Research In Motion president and co-ceo my class Torito to tell you more about this amazing device Mike caught up well it's been an exciting time no I look back and I think about when we first invented the blackberry and launched in 1999 and it did so much back then you know I it was the first push secure email solution that worked with exchange it was one of the smallest not the smallest portable wireless handheld email terminal and it included this tiny little keyboard that was so well engineered that people just fell in love with it it had a user interface that was deceptively simple an incredibly powerful because it allow you to access your change in box your address book content we took that basic idea and developed it with our engineering development manufacturing dustrial design and over the years we've sold over 100 million blackberries we're now selling them in over 175 countries around the world not entering focus is something that we trade take great pride in you make sure that everything works just right you know we build art and write our own 3g stack that's how we're able to make the connection work everyone the world when you get off the plane it just works we make sure that our battery life works really well gets you through the old a stress-free we make sure that everything just responds works well to get you the information you need to get through the day this is something really really important whether it's the custom chips whether it's the custom management battery management whether it's the engineering and design of the product whether it's the efficient transceivers or in tennis you know this is something we take great pride in because we just love producing a well engineering product now today we're celebrating one of the most important product introductions in our history it's a really special product for us because so much new goodness has been added to this product something we go working for a long time on and we've been busy today we celebrate and announce the blackberry torch now the blackberry torch is our first touch gordy device slider it's the first touch qwerty slider blackberry and you can get a sense of the incredible engineering escada you this product quality materials the fit and finish and dusky design and the simplicity of its operation now you may ask why do we call it the torch we have to understand that not only is this the first touch qwerty slider this is the first black braid with a webkit browser and subsystem that webkit browser technology cane from a company called torch went mobile that became part of the room team year ago and helped us port their leadership position in web and WebKit technology into the blackberry now the other thing that you would probably get a sense of is when you take a look at how its put together you've got a large capacitive responsive touchscreen you got a precision optical navigation trackpad and you've got that signature blackberry keyboard that just so it's so rewarding to use and we've added an advanced 5 megapixel camera and flash it really is a celebration of all the things that we like to do integrated perfectly to get so it just becomes seamless and almost instinctive in its operation now the other thing that we've done is we're also watching this product with blackberry 6 this is a new OS and UI for blackberry that is not only fresh and exciting it's also familiar if you've ever used a blackberry you'll immediately get get a sense of how to use this will be very familiar to you but you'll notice all these new things you can do you'll notice that we spent a lot of time on the details how the applications interact how does how do features interact what you can do with this product now I just want to give you a sense of a few of the features that really got me excited about this product there's something called Universal Search and it really defines us product you see you just open it up to start typing on that keyboard it searches your blackberry it searches feeds it searches your email whatever you're looking for if you're looking for a new setting just type settings if you're looking for email just type email if you're looking email from certain person type their name and it presents you your choices as icons the top and just touch the one you're looking for it's that easy to use another thing that's really exciting about blackberry is the universal inbox and you can see that on the right-hand side there you can see that it's feeding in your your Social Feeds whether it's Facebook or Twitter or BBM along with your email if you touch those it opens up straight into that that interaction right into the application when you're done like me responding or reading some more when you mix it back using that famous back button it clears that from your Inbox there's no clutter so you always cut the most current information at the top of your screen another thing that's really exciting is along with our browser and the full tab capability into it one of the things I find I've used all the time it's a great feature because you know when you're going to a website you have a relatively small screen it's hard to read the text that's why we've invented something called autorap texts ooh in our browser just double tap on it and it grows the font the size that you selected and then reformats the article so you can read it just like an email it's never been easier to read content on the web then with blackberry 6 on the torch and we didn't stop there we took that and we redesign our multimedia environment to take advantage of everything we've learned all the hard work we've done with blackberry 6 and we provided a new way of looking at your at your content where we've got things like album art thumbnails throughout the interface it's very easy to use we've taken that simplicity and we made it work over Wi-Fi so you can sync seamlessly to your your personal content later PC and we continued our seamless bluetooth stereo duration for connectivity to your car to your home stereo or your wireless headphones now I've been really excited with this product launch I'm really excited to be here with our long-term partners AT&T work real hard with us to make sure this product met all their stringent requirements and that we had a great user experience and a great launch together so again very excited about the partnership before I go I want to introduce dawn Lindsey our VP of user experience to talk to in depth about the blackberry 6 UI thanks Mike Mike already hinted at a number of features but what I want to go into depth on is a little bit of the understanding of why the user experience is the way it is black g6 when we set out to applying what the goals were what it is we wanted to deliver the very top priority on that list was delivering ratings experience and not just for existing blackberry customers but we want to deliver a great experience for every customer who was going to be new to blackberry who made blackberry smartphone of choice and so in order to define this experience we had to declare a number of design criteria number principles by way from you at base our design on I like to share some of those with you right now you've heard one and one of those principles was freshman phenom might use this when he gave us a sneak peek of blackberry 6 back up at our web conference in April fresh the familiar meals that that despite all the new interview innovations new ideas new functionality that we're delivering blackberry 6 it has to remain familiar to existing BlackBerry users it has to to preserve all of the expectations or out how a certain feature should work another principle is about making it approachable and easy to learn approachable means that if a customer or user should feel encouraged to explore and discover functionality and easy to learn is actually I think that's the supplied to the touch screen and a touch screen really invites exploration and discovery the touch screen really i think is epitome of simple to use the keyboard blackberry torch is really around the best text input device the last one I skip the slide sorry the last one we go back the last principle I wanted to talk about was about powerful and flexible and this is really not about bringing something new to blackberry but it's about preserving what is blacker is renowned for power is speaks to multitasking operating system the cross application integration was leased to a seamless flow from what apps of the next is really about power the flexibility is around the degree to which a user can personalize or customize the applications to their specific needs or taste the flexibility actually manifests itself in a different way blackberry torch flexibility is around how when using blackberry torch moving between the touch screen the trackpad the keyboard all feel completely natural to the point where you're not even conscious that you're actually using all these different inputs we think that's the flexibility is the blackberry torch so what I'm going to do is I'm going to talk about three specific new feature areas each of these i'm i'm going to try tie back to these design criteria that i play them and highlight where we can manifest approachability easy to learn power flexibility first up home screen like make brief mention of the home screen we've actually redesigned the entire home screen experience and we've added a lot of features and yet at first glance it still looks very much like a blackberry it's familiar but let me show you something in features we've added one new feature is about notifications so Mike birdies always provide a little icon that says you've got new mail we've got a calendar event you've got a new text message believe providing what we're calling notification previews tap on that bar now reveals more information related to your recent notifications I can now look the table who was that last email from what was the subject line is it important to me do I need to deal with it now or can I just ignore it so without even though leaving the home screen i can now process some of these recent notifications and make decisions around important enough the next feature at what a point out is about how we brought more content to the home screen previously on blackberry your applications would all reside here and really was the launching point to start and jump off and open up an app and start a new task but we've added is the ability to put individual contacts and bookmarks right on the home screen but what we had to do in addition to that is provide different views of how you can look at all that information the soledad is a very simple gesture the quick swipe to the left will reveal a view that shows you all of the content or all the applications that use most frequently a swipe to the right on the top screen or the trackpad will show you applications that you mark this favorite so we providing a degree of customization of these different views to really facilitate different the flexibility of a different way you just want to use it cause you can also see in the slide here that we can you can modify that trailer you can open and close it again revealing just how much information do I want to do it you can actually close all the way down so it hides everything shows your wallpaper that you just for the last feature actually want to spend a little bit more time on is universal search Mike made mention of it what is universal search first it searches all the content on your device so it'll search contacts bookmarks your music videos it will search calendar events text messages bbms it's best actually let me just show you an example of how this works blackberry torch is perfect for search because just simply sliding open the device will start typing there's no other action required so device slides open this example I'm going to type i'm going to type a name i'm going to type a name of a contact that i know is in my book type the first few letters as you type results are coming back instantly every character results are being returned very fast but i can see here I've typed GRE but I haven't have a contact name Greg but I can also see blondes a couple of emails that are related to this a few characters are names that I put in this calendar events there's pictures that are real that include those those characters in the title what's also interesting here is that beyond just providing content from the device we're actually giving you away to now broaden the scope your search and jump off the noise so i can type in this case great i can say well actually i want to look that look to see if there's an application and apples I want to do a Google search I want to do a search in youtube so now i can search all the device and quickly jump right off the device until you intimated i can do it in it searches and we've made search universal search extensible to third parties so we're going to see third party starting to plug into this i'll give you a couple of examples in the next the next slide we think this is going to be really powerful for users to spend they get a lot more time out of the home screen not only can now you get all hold your applications you get your favorites and now you have the entire content of your device and you can jump off the device next example i want to give you four related to the universal search i'm going to type in a band aid like lightning you too i can see i have a bookmark ladies to youtube i have a video on my device I still have some music in my library from you too but I can also go out of the search slacker I can search youtube video search app world or podcasts related to you too so we think universal search is incredibly powerful way to start activities to start searching I'm not just the device but I give searching anywhere in the width so I want to switch gears move away from the home screen now and talk about media home screen was about how can we redesign something and you get to keep it familiar media's how do we take an existing experience black radios and good media experience how can we add functionality to it and yet also preserve the familiarity but make it incredibly more powerful so I'm going to walk through just a handful of features of different applications a part of the media suite the first one I want to mention is pictures we take pictures on our phone we synchronize pictures to our phone the one thing that we haven't been able to do is manage those in a meaningful way so what we've introduced is the ability to look at your pictures either by folder or by date and you can manage folders creating folders renaming folders moving pictures in and out of folders all on your device that's a degree of control device living not yet seen in terms of managing media constants now of course creating a folder is one thing but it would be tedious to just move pictures one by one and out of the folder so we've actually created a new user interface gesture to finger tap to do multiple selection so i can select multiple pictures at once i can add and remove from that selection and then i can operate on that selection i can say delete I can play move into this forward I can say seven or share the the colleague or friend that may be via email could be text messaging or even uploading them to facebook so I think multiple selections is really powerful mechanism to be able to manage media great on universe as it relates to the picture is the one thing I do want to mention it relates to our camera we use geolocation about our camera to actually automatically title your picture by the city that you're currently so pictures we take today here will be titled New York City and then a number we think this makes not only the picture more valuable but also as a release to search i can now search by pictures by the title cities of it we've added one new application to our video suite that's podcast that we listen to podcast may of us subscribe to podcast download episodes so we provide an application to do that you can browse catalog because subscribe to podcasts and you can download recent episodes wirelessly so unlike syncing we would previously do 10 it to a pc you can now access what podcast wirelessly either via Wi-Fi by default or via the g3t never the last one I want to mention Mike made a brief mention of it which is wireless music singer so we see wireless synchronization of media introduced with podcasts will be extended that over to music with our desktop software 6 which we're shipping with blackberry 6 and blackberry torch we've introduced wireless music sing we think this is actually a pretty interesting feature beyond just simply the synchronization of music wirelessly on your home Wi-Fi network what we actually do is we take your entire music catalog the information that describes your music catalog and put that on your device so beyond the meatless individual songs that you've chosen to synchronize you can see your entire library of music on your device and at any time browse it search it and then you can tag individual songs that if you don't happen to have synced to your device tag them for synchronization at a later time so example here is you're having about when you and you get a a wimp you say you know I really want to listen to lady gaga more so I'm going to I'm going to tag a number of her Pelton's for synchronization the minute I get home on my Wi-Fi network instantly those songs start to get synchronized we think this is a gift like pictures another way to provide a lot more control over your media on your device I'm going to leave media now and move on to one last area which is Social Feeds so many of us subscribe participate many social networks and instant messaging neighbors we subscribe read RSS feeds so we created an application that aggregates all these feeds into 11 list so now I no longer has to go to my facebook app my twitter app go to kiss love windows live messenger google talk to see the activities going on across my network i can just simply open our new social themes application and see an aggregation with all of my activity so in addition to in addition to the handful services i mentioned here's a more full list of all the different services that we support and as i mentioned in addition to Social Feeds I can also subscribe to and read RSS feeds and again you're seeing this swipe gesture just to change change views from one panel to another and now I can see all the feeds that i've subscribed to and you can subscribe rate on your basal and retrieve these feeds but what's really interesting about our social feeds application is that it leverages something that blackberry is particularly strong at which is an integration between applications that allows or enables a seamless flow from one app to the next so example I want to give you here I am in the Social Feeds application there's one particular facebook feed which i think is of interest to me and i want to dive down into it read it in more detail respond to it clicking it actually takes me right into the facebook application and yet that transition was fairly seamless I didn't think have to think about that I was launching a separate app I can interact with that individual in the Facebook app and then back rado to get into the Social Feeds application so I'm using multiple applications to accomplish and yet from my perspective as a user I'm unaware that multiple applications are running and again this is a testament to blackberry strength as a multitasking operating system and cross application integration that we provide so that's just a very brief summary of some of the new features in blackberry 6 I hope what I've been able to show you really are a testament to the goals that we set out to create freshmen familiar approachable and easy to learn powerful flexible what I'm going to now is actually show up short video which gives you a law a sense of far more of the breadth of changes that we've brought to blackbird six in fact we've changed just about every application in blackberry 6 in some way has been refreshed added to enhanced modified so let me show you this video a lot of stuff the team has been busy now what I had a personal note which is this past that better part of a year which we've been working on black 36 it's been a pleasure to work with our partners at agency and the team working with the team together and I personally really appreciate the effort the folks the podium in terms of the collaboration in defeat I'm very proud of the work that RIM has been able to do in terms of creating and delivering black 36 today with that I'd like to introduce talk about our platform David yah chief technology officer Thank You Don for showing us the great new user experience of blackberry 6 i'm here to talk to you about what we've done with blackberry torch of blackberry 6 to significantly expand the world of blackberry applications what are the key objectives of blackberry 6 was to create a seamless and intuitive application experience for users while making it easier for developers to build great applications and to maximize their returns we've expanded the world of blackberry applications in three dimensions first we've made it easier for customers to find and discover applications second we've made it easier for customers to purchase apps and for developers to make money from their abs and third we've made it easier to develop applications ensuring users will have a larger selection of applications and services from all kinds of developers this is why blackberry 6 is a win for both our customers and developers let's look at blackberry 6 from the view both the customer and the developer first we've simplified app discovery we in on the blackberry torch we i we have blackberry app world isn't pre-installed and comes out of the box so that makes it easier for users to get that initial experience of what it's like to find discover an application and content and themes you've heard a lot about Universal Search well one of the things when you type in Universal Search first of all it helps you find the applications of already download because after you download a lot of application sometimes that gets difficult but you can also then with one tap on search app world for applications on that particular topic so for example if you type weather and the universal search and you just tap on app world that will go find you all the applications that will give you weather forecasts and so this gives you the capability to quickly find applications both on and off your device the whole goal of simplifying app discovery is make it easier for our customers to find applications to load applications which on for the developer then increases demand for applications notice they want to talk to you about was all the options for purchasing applications and content first and foremost with app world on blackberry torch we now have carrier billing which allows customers to add applications and content and their purchases go great on to their AT&T bill so a very simple purchase process the second thing that we have coming up is the library payment service which provides the opportunities for developers to have a vis which will opens up a whole new world of digital content services for end users so with this api's and having chargeable events they can do things like trying apps before you buy you can put in subscription models so you can subscribe to your favorite content for games you could buy additional levels buy power-ups if your business user an application can allow you to pay for the next new report just came out this morning the third way for increasing capabilities for monetizing applications is to advertising service abis these allow developers to put ads right into their applications and in addition to that the get access to multiple ad networks and then back of the shop they have accessed into analytics in information about what kind of click through there getting of the ads and so what this allows is developers to have a wide range of business models ranging from paying for download to paying for specific content to monetizing through advertising together by taking the abilities than first payment through carrier billing the payment services to open up these other plantation capabilities and the ad service we created the ability for developers to have a biz small that suits what the application and the customers they're trying to serve in the third dimension that I mentioned will be is to make it easier for developers to create great applications now one of the most anticipated things about blackberry 6 has been the introduction of our webkit browser with html5 support on blackberry 6 we're enabling developers with the skills for things like html5 CSS and JavaScript all web technologies to build though featured applications on top of our web get implemented and then they can distribute these applications through blackberry app world this is a huge step forward in opening our platform to a much broader set of developers and a new developer community and enabling them to create applications more quickly and at lower cost what's really important to note is that these applications built using html5 web technologies are not limited to the typical constraints imposed by a web browser in fact as part of the web application platform they can create apps that can do things like running in the background again take leveraging that multitasking capability accessing all of the files and information on the device such as calendar inbox media leveraging location-based services much like our camera uses location-based services to tag pictures with the city they can get just-in-time notifications using our blackberry push services and much much more the point is the developers using what the web application platform get all the same capabilities that our Java developers do and yes we do have new capabilities available for our ever-growing list of java application developers blackberry 6 we deliver some new UI elements and services in the AP is that allow applications to quickly incorporate them into developers to quickly incorporate these into their applications one of the things I'm most excited about is is applications can tie into the universal search that you saw earlier so an application writer can because of multitasking it usually takes a search will go searching all the local applications some taneously and bring back the results so they paid you'll see an example that in a minute well we have new ways of doing menuing things like asking menus to simplify the menu structure of applications one of the things that I didn't have to talk about we got some new graphical action menus that are part of the blackberry 6 platform you'll get to see that when you could see some Devils later and so the application our job application developers get all these rich capabilities as well the one thing I do want to point out because it may not be obvious to everyone is that applications that already exists that were written for 450 or earlier versions of blackberry will continue to run a blackberry 6 so people don't lose the investment they have in the current applications and developers can continue to sell their current applications while they adapt them were they didn't blackberry api's attn brim were so excited about all the app experiences that we're enabling on this device that we've chosen some of the most popular applications due to be available directly from their own homes you right out of the box so this is a new discovery mechanism so that users can quickly find applications for things like news for exert social networking entertainment multimedia they're optimized for the blackberry torch for 80 and by clicking on the icon they mainly get it into the download experience they don't even have to go by a Perl to find those applications I would have a chance to show you all these applications but I did want to give you a glimpse of how so many third-party multimedia apps can complement the core media experience that's already built into the torch to make one of the most powerful media products to date so please take a look at the video the blackberry torch delivers a world of applications and makes it easier than ever to discover purchase and subscribe to the apps and services that are right for you quickly search blackberry app world using the new universal search feature or choose from some of the leading mobile apps in the market available right from the home screen including a powerful suite of multimedia applications that empower you to take your favorite video and music services with you on the go find music and artists and launch it customs like a radio station for immediate playback check the option to catch the station and slack are seamlessly synchronizes hours of music down to your local SD card so we could listen just play the station back from local memory for a high fidelity listening experience anytime anywhere with mobitv you can access a range of live and video on demand channels including full episodes of top shows tune in live to sports breaking news and full-length entertainment from major network providers or download and store full episodes whether you're in cellular or Wi-Fi coverage cubes prime time to go to download your favorite TV shows and watch a crystal clear picture no matter where you are select individual episodes or set the service to record a whole season prime time to go will automatically download the latest episodes being a Wi-Fi shortly after they they're all of these services offer advanced features via hungry subscription services on your AT&T bill experience your digital world in a whole new light on the blackberry torch they may have noticed that well these apps all look great and take full advantage of the touchscreen and keyboard and touchpad capability they also offer some unique blackberry 6 functionality for example you can enter a music artist name in the universal search and jump right into slacker to listen to music from that artist the apps also take advantage of our to multitasking capability in a very compelling way you'll notice that those applications could be set up to be weighed in the background as soon as you get a Wi-Fi connection and the applications will start downloading the content that you selected in the background without for the user interaction so in summary we've made it easier than ever for users to find and discover applications to purchase applications or to purchase content of his applications we made it easier for developers to build applications get paid for their applications and open up to a platform to much broader than all of our community by expanding in all three dimensions we have significantly grown the world for blackberry applications and now it's my great pleasure to hand it over to David Christopher the chief marketing officer for the wireless consumer markets at 18 thank you David I can't tell you how excited we are about the blackberry torch as ralph said earlier we've been offering blackberries longer than any other carrier and our relationship with rim as is deep as any we have today we offer what is truly the best in class smartphone portfolio in the US and the blackberry torch brings that portfolio to a whole new level this is an incredible device the best blackberry ever not only for traditional business users but now even more than ever for consumers we've been we've accomplished this by collaborating with grim on this device from the beginning our close working relationship on the torch along with our history of working together with rim for more than 10 years means that the torch comes to market with the best of AT&T and the best of blackberry we've spent thousands of hours of ground working on design to create a world-class experience now let me tell you about it about how we're going to bring the torch to market it starts with developers atts had the best care develop a program for years we're leveraging this experience to support and grow the blackberry developer community to very great applications to the torch which will be fully supported by the convenience and simplicity of carrier billing this level of building integration to purchase applications is the first for blackberry it provides a really simple and easy-to-use experience for our customers at launch we're also offering a joint webcast and detailed technical specs to help developers right for the new OS 6 platform we're also looking forward to participating in and actively supporting round at their upcoming DEFCON conference in San Francisco in September so that's a quick look at how will support developers as they build applications for our customers now let's look at how we're going to market the blackberry torch as I've said this product is the result of deep collaboration between our two cups are two companies to create a truly world-class smartphone experience so it only makes sense to complement our investment in the development of this device with significant investment in marketing and advertising starting this Thursday you'll see national TV advertising that sets the stage for the launch of the torch backed up by online advertising print out of home and more in the coming weeks we pulled together some great creative to showcase all that this device can do and I'd like to show you a glimpse of this by sharing our first TV spot you great we think that's a pretty cool spot also today we're lifting the veil and thousands of blackberry torch pictures that we've installed and many of our ATT company-owned retail stores the fixtures have been equipped with this gorgeous video that you see playing behind me now which showcases the striking form factor and the applications of the torch we have a few of these pictures on displaying the demo area here today with the full-length video and we hope you'll get a chance to check it out alright so you're probably wondering when black break torch goes on sale and what it's going to cost the good news is you won't have to wait long the blackberry torch goes on sale August twelfth the cost is 199 after a two-year contract with a data plan I can't tell you how excited we are driving towards to our industry-leading smartphone lineup this is a great device it's impeccably designed with a form factor that includes the famous blackberry keyboard plus a fantastic touch screen and browsing experience it has a fresh at familiar user interface and new compelling applications and services the torch is a winner so this concludes our official presentation want to thank you for your time today we hope you'll join us in the demo area here to my left where you can get hands-on experience with the blackberry torch and we can answer any questions about the device that you may have thanks again and have a great day you