Gadgetory

Bezos Microsoft President of Entertainment advices Robbie bah I think that music successfully aged me Latino mature good morning everybody it's gonna be back in New York I will say those of us who flew in from Seattle it's a tad early but I'm excited to be here and if anything she started out I think would be a great day now I grew up in the Midwest in Milwaukee I moved to North Carolina on what school Chapel Hill but I did come to work in New York and when i was here in New York things with just a tad different thing just take you back a little bit I actually had a pager yeah this is better I worked with an HP 12c no computers no spreadsheets I was a financial analyst working importance am now fastball and come forward 20 little more than 20 years and look at Hulk interchange and the technology we are working on today is now about changing industries and changing people's lifestyles and that's what today is really about to talk to you about the things we're going for this audition to really bring new exciting new ideas new experiences to people so I want to welcome you to today's open house I hope this event is different in at least two it first I'll typically a microsoft event I would talk for an aunt Fatima be a lot of power point at least four or five product managers helping me do demo with all the different products so we thought that today we do it a little different I'm going to spend about 25 minutes giving you a brief overview of the products and let's here at the armory and then we were to let you experience the product and go out into the different sections of their armor and see the products in their environment and concluding a garage treehouse and two other things but give you a real opportunity to see the technology in action and see the experiences in action so that's the first thing that's different the second thing that's different is during my talk I'm going to try to give you a little bit of what I would call the director's cut give you a little bit of background about how some of the technology was created some of the inside stories about that hopefully you know if you're a writer for t-mo or whether you're right for newsweek you're in guys go with something in there that will grab your imagination give you a hook for the stories that you want to write for the things that you want to share with your group let me start with one of those which is about product creation and I a lot of the bigoted people asking come on I didn't come up with the same and this is actually a charm this is a real artifact for the windows mobile Valentin which is about product creation radiation the process they go through throughout the product team to try to come up with new ideas and you never know when you're going to come up with that aha that gives you something new and exciting and different and as I think you'll see today we have that throughout all of our product and this is just one example how we try to be structured the way we think about things but free thinking in the way we come up with new ideas so let's see what what the product has produced what that energy is produced as you can see from our holiday wish list we have a little bit of something for everybody cheap something that in can experience in the way that you want to live now for those of you who are doing really holiday shopping the good news is you've got some music I hearts on your list we have some things sadly if you have some work a holic try to list we have some things for them as well if you're a gamer or channel surfer we had things to them if you're a busy mom or like some of us are Twilight obsessed we have things for you as well out that means to each my first embarrassing moment of the morning perhaps which is that after that I am a bit of a tribal a little bit of a family tradition we have every kid and i have read with my kids when they were growing up and my younger sister team and she not read over 30 books together and we are currently part way through a twilight series now i have to admit that my daughter is certainly into this but I got a little bit into the edward jacob bill wolf triangle thing it's sort of like Peyton Place going back to child I pulled that climbing experience but for the record we just finished the second book and Bella definitely should Jacob this other guy is just a little too creepy for me so what do I get my trihard dog what's the gifts that I gave her cloud well I could give resume and trick it out or the zune pass which he has access to all the music to my 16 million ozune a subscription service or I can trick it out with Stephanie Myers favorite music from use of linkin park with cole playing radio that's the music you listen to when she was creating the books and so this creates an opportunity for a unique connection between me let water about the things that we are sharing together and certainly the holidays is about those connections now if you think about zune HD you might say gosh come up to some of the things we had in there so once I story about mixed you which is a feature in to HD with basically enables you to discover new music we have this real challenge you know six million tracks it's hard for people to find the music they want so one of our developers was literally was actually living with the drawing we did got a post-it note was scribbling on a post-it note with a way to help people explore and find music he then went away with another pelipper and the two of them created this feature called makes which you'll see if you go into the zoo section and product right and this is an amazing way for people to explore in five music and you start with Radiohead and you never know where you might end up and it's a great chance particular to have escaped a subscription creatives for blue the world music so this is like I can introduce my daughter two tubes from bike when I was going up stix journey Alton Giada it takes us back a little bit a little bit away from distance but it really is an opportunity to make a connection and that software engine is driving innovation but of course are also driving innovations in with harbor and the zune i would say is profoundly a beautiful device not just because it have an amazing oily these cuts tree which is great for watching movies just a great experience in touch perspective but it's designed to have that same feeling you know abella raw spot which are designed for pylons of deep-sea divers bomb squad experts as for whatever and it's that funny combination of being a premium device but also being utilitarian interval it's what the team called delicate but compositionally interesting contract but when you get a chance to go in there and feel the harbor and the software working together you'll get the context of what we're trying to create i mean i think it with zoom HD we've created something very very special and the sales the stars are actually better than that we are today for going to keep up with demand that's a good problem on that Bob we're going to require on that for the holidays so I hope you get a chance to try out to make see there I think when the King maybe should have gotten investment at my pal woody corner and there's an HD families have take a look at that as well visit the entertainment zone enjoy singing into ending things work for producing those one of the other editions were making with soon as we're actually taking the zoom experience and moving into xbox as well so this fall you'll be able to get on demand movies and TV shows so in 1080p brought to you by soon contacts clocks and i'ma TV now that lends me to a whole other topic of discussion which is the whole idea take the content that our kids have access to today and what I think about this I said before I'm a father of three kids I'm also chairman of board of governors of boys and girls clubs of america I care very deeply and passionately about kids and so we've been working very hard to figure out how to keep kids safe and rid boys and girls go to America we launched a site called good game smart comedy his parents to go see what things they can do to understand what the pizza play what they're using on their xbox are under PC and understand how they can be engaged it also features are ruined countless etiquette hold on windows and imax box which may be parents really manage the content could pizza watching and i have four older brothers and sisters some of which are significantly over time they have kids and kids have graduated the grandparents their advice to me as a parent was gosh you want your finger to be the place all the other kids want to come because then you can see firsthand what they're doing and what they're experiencing I think that whole concept of a teen parents be more controls bare escentuals what we're trying to do in this entertaining space so you asked in our family in our family what are people actually see and watching and the next box this year we have a great plan promise you think you can go to the Xbox oh this is great battles beautiful rock band quartz of motorsport magnetical 10 halo 3 ODST Oh doing a whole sad products that are really can be very excited what's a lot thinking look just quickly chickasaw comment on my season better sign what time is it guitar you can use facebook on your xbox 360 look mom savanna greco-roman wrestling so we know this holiday season people are going to be tightening develops a little bit because of the economy in many cases that mean a family's going to buy maybe one large get set up a lot of individual gifts and so we've actually lower the price on our xbox elite console by hundred dollars to two hundred and thirty dollars we're also introducing an elite unknown which for 219 adults also includes two games lego batman and pure which is a motorcycle which are already e for everyone and this really will bring a tremendous value to families and a tremendous opportunity for excitement in the letter now of course with xbox the excitement doesn't actually really stop in the living because xbox why is this super important part of our offer what's the largest social network and liver what's the largest social network on the TV in fact his xbox live now with over 20 million members really experiencing gaming but also experiencing a social experience around game not over there playing games together with the chatting we're not watching netflix movies together in fact when we lost the netflix service electronics a million people over many people activated netflix from our xbox of town so you see real attraction not just in gaining but on the places where dating crosses over into social interaction in the movies and into music we're going to be adding facebook and twitter support this fall which is very excited about this is mostly us is but if you live in the UK or france and be excited about BSkyB coming to xbox this this fall be excited about general clothes concept coming back so we have a great opportunity to expand xbox live now one of the exciting parts on xbox live this is extra little bit surprises me is this whole concept of avatars and this is a huge part of the xbox live experience and people want to dress up and view their avatars individually so if you look on the screen here you'll see I on guitar and a few different outfits I don't know about the cowboy I'm not exactly sure that's my that's me but people really spend time doing this I'll give you a news flash but in God on a project mode xbox live minnows change the world 150 million times pitch me Saturday and I stated about many things i will say but it certainly shows excitement and the engagement people have now all the challenges on xbox live of courses on we match make people with people of life skills and like interest and again this is one of those challenges that the developers took squirrelly on one of our developers actually in cambridge of the UK who's a halo fan wanted to be a moment with people who have been already so he actually started creating this is literally making algorithm that he started to create so that we can do a better job so if you're on ladies day nite family b92 playing one vs 100 which by the way 200,000 people participated every weekend you're going to get a great dang Matt because these developers took the time to plow through 425 million game sessions to understand the best way to match the people to literally figure out the mathematical algorithms to make that all work in a successful way so this is a clear example where there's serious technology serious science behind something that is a social experience and driving home that social experience in a very very rich way so our holiday event upon which box is going to be great you can go over the gaming arcade check it out play some of the games watch other people play the games netbook Netflix facebook and some great dates comment we're going to wrap up this section with a quick look at the recent title from us this is new this is for all things for real the sort of jeans racers design because this is more than an this is white knuckles at 93 this is more than simulation this is rotation free trial available on xbox live so clearly in my being soon an xbox are going to be repotted of products this holiday season and techniques in general even move the economy we think they're coming very very often in fact those recent survey that said 14 volts watts to buy a new computer policies to do the math that's 267 million people computers and fortunately we have amazing product market that's going to be perfectly time for that because I'm october twenty second we will launched windows seven and we will seven really in one sense is a pc simplified it's about making it easier faster better to get things done 16 day people are going to be able to see that an experience that states now though we listen to project one of the league's Allah cosmonauts kind of God Jon Bon I worked with for almost 20 years and I talked to John about what was making on the windows not a team and it's pretty amazing scale with the afternoon 3500 engineers tested to program managers working on the project for over three years they talked to literally millions of customers to get feedback from over 200 countries and really what that feedback well down to is as I said earlier people want something simple easy to use and makes it really fast to get applicants they won't do so john told me said okay night you know we do a build we need to a build of windows so the next morning I get up and install on my machine and I'd start sees it and he said the testing is was core things tough was it getting faster was a performer pattern where people get into their work and then it entertainment faster than a better way so the team actually came up with something with it call for strategy and the whole idea was to determine whether they can make the entire pride simpler more streamlined or the existence at the start is the start menu staff here come up and you right click on the mouse to get how many that comes up in a snap your way to sleep and resume happened to snap your quicker way the entire user interface and user experience is just that much quicker that much smarter that much simpler so are we simplified tasked with middle 70s is on CBS are we giving it to looking to get out there information after entertainment quickly easily answers yes and are we making new things possible and the answer that's just as well windows 7 for us is clearly an important milestone product for me personally I mean they sort of entertainment guide Microsoft news media center is an important part of the product and new capabilities were brought to the power of course people today on the pc and see videos and go to youtube and do all that but the experiences of really says windows media center Luna's nice have tons of pieces basically full screening makes it easier for you to your core playback cause all the video that you are in fact you can find video at other pcs in your home through the same window seven whole group so you can play video around the house from wherever you keep it where we store and we've now just recently added netflix support between those media center so the same that looks important I to expound on xbox is now available on the pc so matter what screen you're working on you're going to have access to this video that you want so soon Xbox windows 7 all very very important products the three feet of our final topic this is to talk about windows phones and the phone market now my family has a little bit of channels and I think many of you could probably relate to which is we are very widely dispersed you can see the bottom of the crest their continued into the one goes plenty of the Xbox logo and the zune low quad so late addition to the family crest and you know I live in Seattle my son's at school in California my parents about a system mostly live in North Carolina my white brother lives in Ohio I like color the kids call Lola lives in the Netherlands my wife is Dutch we have eight very this first time and so the challenge for us at how many time is how do we stay together how do we participate as a family together so my son attacked he does not answer the phone oh it is he never checks his email a text I get response in 30 seconds no time flat with my wife June of course of the day will do quick follicles in the course of the day you know sometimes we have to do kadaj because of the bees people know what I'm talking about six day in the morning I working out three or four days a week I gotta coordinate out with my schedule at work all these things are done on my phone and so the phone really has become such a part what would the pc of what i do and so when we announced today the availability of windows phones it's a very important event for us and the first thing that significant about windows closed is what i just talked about historically our phone products have been more about business and about managed support for exchange working in the enterprise what's changing today is we add into that integration with your lifestyle and so the whole idea that your work style a lifestyle are blended together and can both be square from one product is super super portable we want to connect you with people you care about most we want to connect you to the information you want we want to connect you with your entertaining whether that's facebook powerpoint text messaging email outlook whatever it is we're in the car the grocery store had homework you want to bring all those things going so the first thing is about 13 work style and lifestyle together the second thing that significant about early response is about a choice between now and the end of two thousand five people should 30 windows 20 countries so pretty amazing the product line when you can you actually look at them and this is the best of broadest portfolio products we've ever had now a key thing about this is where we finally talk to our customers they think phones need to be deep and specific to them some of the big screen touch device some of them on a small screen cheap berta device for those at the keyboard some of them won a slider that has Gustav touched and the best of the keyboard they make those trade-offs and we go around the room ask people to pull out the phone gonna see Asians right so one of the big benefits of windows phones they offer that choice to spend physical keyboards touchscreens both choice of operators and I've been to one upper 20 on horizon ATT tmobile sprint all those work and of course different president in particular in today's common some people lost in the money to get the higher end phones but we have a lot of people who want a basic phone and keyboards that it can do the basic things and windows Falls fans that entire breadth of the offer so you know we're star lifestyle brand choice the third thing we discovered about choice is it actually goes a little further than just the device itself so we've actually done some very cool design work with some very face of things design Vera Wang is up is Rodney that about furstenberg ron arad he's effect in architecture somebody like rock and republic and actually created custom themes and screens and you in fact and create your own custom theme and screaming and in windows it's a whole idea in here is holds a person you say should be personal you should be customizable you should be able to get exactly the phone in line with all of our windows technology building third area of importance for windows mobile is services applications on top the first service we're announcing today is windows marketplace to mobile this is the one stop shops get added and applications on top of what concert at the disco so the little that would be hundreds of applications facebook twitter and others all the ones you'd expect available to start and that number will grow dramatically through the end of the year will also be some applications that are unique to Windows Mobile critter which turns out to do a mobile app with cats and dogs and kids wanted to experience that or midomi which is the fastest way to figure out what music you're here to who the artist is and then figure out go to sing either RS so there's a whole world of applications that we're going to add to your Windows Phone experience again to extend the making offers but the second service ragtime a person pretty excited about is myself now my phone is a free service that basically aims you to recover when you lose your phone now people lose their combs in the other places the refrigerator or freezer point years of what i thought was quite because some others that are doing as well as we did include in the in the PowerPoint but we have free licenses greatly basically to take everything that's on fall and put it in the cloud on a server where its fans and taken care of and preserve so if for example if you lose your home you can go to a PC click on your phone and the life of service and it will map before you can tell you literally out of that where it is so do you see it driving down the road you know the lesson to the taxi that's where your phone is going blank buys you can have the phone even if it's on vibrate we can force the carburetor so that you can find it as you see a moment stop and the cushions of the couch even when it's on my way they want to protect the phone got sensitive data the business ball so we can enable you to lock it we continue to remotely wipe it from a pc so all this ability to customize your phones integrated between the pc screen and the mobile screen in a right way and if you and you can't find you go get a new phone that will sync to my phone service to bring out all the things you have all your content on your customization and apply it to a pawn straight cool look your phone is effectively alcohol when you lose it it's a disaster my phone service is there to make sure that you can come up rice we always have a tremendous experience with your phone so what I watchings down I'm going to do is intrusive video this will give you some idea of all the things we're doing on through those phones and hopefully summarize that the last few points i just made little that you can think Robinson you chicks I have this incredible project we need to throw us on the rise let me talk okay based on this Lisa I'm putting you in charge of decorations Jason your invitations and food I'll secure location any questions just call it sometime use my phone service perfect make it Oh Kevin Levin years ago all right I thought by now Marianas you come in to help you that right yeah oh wait also we're going on aggregator Reiner diamond heart all right cy 24 hours where we at you can send the unless they confirm do the rep at nine Derek we do the defender right now Sydney leaving us fabulous home I would pick up get our fingers in unified there what for us tell me yesterday you you so that's what you're going to see from us starting today I'm on this phone so I look at my house endless I actually do my video camera around at that I just go to the last week anyhow I needs a great here to play golf so and I was going to get windows phones for our family a useful a lot I think this is going to add tremendously to our ability to communicate and stay together with the family so I want to go you'll enjoy this was actually a treehouse tonight is here we go to see the treehouse check out all the windows phones experiment with them find the one that fits for you and fits with your lifestyle that I've given you just a quick steps up this morning the things we have our fall holiday lining there are a whole nother set of products on the armory here that we need to talk about today going to the garage area this garage right behind here check out the Microsoft auto fraud to ford cars in newport forest very very cool we have an impractical lifecam Silla first to see web came off the lights from high definition video so now I guess my webcam with my son I could see his dorm room and hide that video i don't think i'll be having his mom see that but it certainly will enhance the experience that he might could have new version box which is coming out the spring got you see that being and the new work we're doing on being is also very exciting xbox windows it is a full line of the product I hope you spend a lot of time rolling ask questions and take a chance to play with products so I want to thank everybody come in the square I hope you'll also come back tonight and create a minute here this evening should be a lot of fun I really problematic you have I think we have written things across the full range of products really leads to decide on holiday and as I said at the beginning take technology and turn into something very personal insight for people well this is our first open house we'd like to do it every year so that you can see all our products and 17 15 different meetings to give us feedback things you like us to do differently we'd love to hear that so that we make it a great event each year so it's not continue to make yourself at home today's about that I hope you feel that it was for out today thank you