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How to Grow Your YouTube Channel

2016-10-26
after receiving great feedback from the how to gain YouTube sponsors video i figured i would follow that up with something else that kind of falls in the same category but that i think should be emphasized first and foremost and that's actually having a youtube channel that people know and talk about and are willing to go back to for product reviews or you know so it depends on what you're doing now this video is not only going to pertain to tech youtubers but i'm gonna emphasize that one because it's probably one of the hardest markets to penetrate at this point because it is so saturated with people out there wanting to do the same things now i can't say from experience that when i first started science to do i wasn't doing computer stuff and after realizing that computers were the hot things on youtube i switched to that for the sake of gaining a fanbase and i ended up actually really loving it so that's kind of why I stuck with it no company is going to want to send you a product if you have 10 subscribers that's just a fact they're not going to waste their time with the channel that they know is not going to receive a lot of views it's basically an advertisement on their part they're essentially paying for the advertisement by giving you the product for free and if you don't have a large enough fanbase they're not going to waste their time that's just how big companies work it's even how small companies work you won't even have Chinese companies reaching out to you that you know manufacturer basically knockoffs of name-brand products because they don't even want to waste their time with you now that's not I'm not trying to be harsh but that is the reality of the techs fear really any kind of company that's looking to advertise products and youtube channels aren't going to go for the ones that don't have views it's just common sense but even if you're not into product reviews let's just say you're an artist who likes to upload time lapse drawings and paintings or a car enthusiast who likes to get his or her hands on some really fast cars for the sake of review and the occasional Youtube upload how do you get your youtube name your personal brand that you've created out there to the masses how to get people talking about your channel on forums in the comments you know just just ready to come back to your channel immediately after you upload a new video there are more ways than one to approach this subject but i will speak from personal experience can i give you some pointers here and there that will help you grow your YouTube channel the first thing I want to talk about is investment it is a touchy subject for real I mean people don't like spending money on things that they're uncertain about they don't know if their YouTube channels going to take off so should they even worry about investing in equipment if they're not going to make money in the long run or be able to rely on into some source of income and my answer to those people who are worried about that and kind of on the fence about it is do it if you're all in on this and you're you really want to make your YouTube channel just take off invest in a decent camera and a decent microphone I can take from experience the first two things I notice when I watch any video is one how good the camera quality is or the camera recorder you know if you've got a really nice camera but you're shaking it all over the place or something that's going to ruin the experience as well but cameras number one and then the audio quality is number two so if you're doing a lot of talking maybe you're doing an instructional or something and you're speaking in the background if your voice sounds like garbage or your picture looks like garbage then it's going to turn people off I'm not saying that to be harsh I'm just saying that to help you out that's how people are they're so used to these super expensive cameras being used to film these videos that they watch on a daily basis that when they have to revert to something that isn't even close to on par with what they're used to they're going to associate that with somebody who just doesn't care about the youtube channel or just you know is inexperienced overall now that could just be because you can't afford a camera at this point maybe you're just starting out kind of trying to test the waters and you're realizing that people really don't care about your YouTube channel so you're like well I'm glad I didn't invest in an expensive camera for this stuff because people just don't care anyway I say we think that because it could just be that they don't care because it looks like you don't care that may not be the truth I mean you could have some of the best instructionals in the world some of the best vlogs reviews in the world but if you're filming it on a cheap camera phone without optical image stabilization people just aren't going to care to watch it economically you could have the best content in the world that's what they're going to have to deal with is the actual video and if the video looks like crap they're going to associate that with just a crappy youtube channel now there are channels that get away with this a prime example is grade-a under it you've heard of him if you haven't you can check out his link to his channel in this video's description but literally all of his videos for the most part are made with Microsoft Paint I'm pretty sure that's what he's still using so at first glance you're like well this guy really doesn't care about his content I mean he's using Microsoft Paint and his videos aren't even in the full 16 by 9 resolution but if you actually you know listen to what he talks about in his videos he has a very unique perspective a very creative personality and just brings dry subjects to life and that's what said his sets his channel part so it's going to depend on the content the stuff you're trying to deliver to your audience you have to ask yourself up front if you'll be using a for majority of your channel's life a camera or some kind of other software in his case microsoft paint it very few people can get away with that he gets away with it beautifully but I don't recommend using that in most cases it's just it's just going to turn people off unless you have a super super out their personality that can bring things back to life so camera the first thing that I would recommend by something like a nikon d 3333 hundred you're going to look at anywhere from 400 to 800 dollars for a decent DSLR grade category you see where I'm going with this so in that price range anywhere from 400 8r bucks I recommend at least 1080p 60fps your viewers will appreciate that now the microphone is another issue i purchased i'll show you what i have where is it it's right over there so this right here is a microphone that I use when I'm out of the studio or when I just don't feel like using the Yeti microphone this requires a lot of post-processing and editing and this I just plug into my iPhone and I'm good to go I have to have the converter on it because i have an iphone 7 but apart from that it'll work its trrs you can plug it into any modern smartphone and boom you've got a decent sounding lapel microphone that you can use and interviews things of that sort let's say got a camera man you're just walking around you don't want to use the cameras microphone you can use something like this and your viewers will also appreciate this the fact that you were even willing to spend this wasn't like 20 bucks I have it linked in the description but this will really change the audio quality of your channel so if you're someone who does a lot of vlogs or things of that sort and you don't have I don't know a three-thousand-dollar camera with a really nice rode microphone on top or something like that then invest in something like this at least in the beginning you will appreciate it it does really it does make a difference take my word for it when I finally got the Yeti microphone that was a big deal as well my audio game was just on a completely different level and the viewership feedback was definitely positive from that so those are the two things I suggest investing in upfront a nice camera and a nice microphone third thing I would recommend is a nice computer now it doesn't have to be a two-thousand-dollar beast or anything like that it can actually just be a laptop if you're willing to spend around a thousand dollars on a decent laptop with maybe an i7 6700 HQ or just any kind of typical desktop with an i3 or an i5 you can get away with some pretty heavy video editing on those things if you have a bit of patience from premier to Vegas to da Vinci resolve any of those programs i recommend they'll they won't compress the hell out of your video so it's going to still look decent at least until you upload it to youtube that's something you can really can't control but stay away from software like movie maker if you can especially if you're using a 1080p 60fps camera you're not gonna be able to export in 1080p 60fps at least with the generation of movie maker that I am used to using that's actually what I use in the beginning of my channel and then when I move to Premier I was just able to do so much more with it so unless you're doing some kind of vlog where you don't think 60 FPS is going to make much of a difference maybe you're just cameras just sitting still a lot and you're just doing tricks on a skateboard or something and the differ between 30 and 60 might not be a big deal there but if you're moving the camera a lot and you don't have maybe optical image stabilization then you're going to want something other than movie maker it's just going to make the the entire viewing experience a bit better and a bit more enjoyable for your audience the fourth thing I recommend is testing the waters not just in your comfort zone but a little outside of that so when I first started making science videos that's why this channel is called science studio I had no interest in computers i wasn't i didn't even know how to build a computer and then when i realized that people really weren't into the stuff i was showing i mean i was a really small channel anyway no but nobody knew who i was i started i started debating whether i should build a computer to make my videos look better so i did the third thing i did step 3 I I built a nice computer in in an attempt to make my videos look more professional to reach out to a bigger audience but because it was science to do I said well I'll just fill my computer building process it's my first computer ever so it'll be interesting for people to see anyway the channel actually started blowing up people really wanted to see it I don't I don't know why I was a budget PC bill that's like 500 bucks but people really into it and I received thousands upon thousands of views and that's not to say that anybody who's into anything on YouTube should build a computer and upload it and that's how you'll get views you know you don't have to be into computers in order to produce a good YouTube channel or to get people to recognize you but that was one way that I was able to kind of find a target audience that I didn't originally intend on reaching but that really helped grow the channel and ultimately ended up evolving the channel into a primarily tech related science so that's where i am now that was a result of listening to audience feedback and just doing what people wanted to see so let's say you're an artist let's say you draw pictures for your youtube channel if you're trying to show people in a lot of these videos how to draw specific things like how to draw a human face but surely cannot do or how to draw a wolf or maybe a landscape if people aren't interested in the how-to videos maybe you should change every now and then the subject of the videos to something along the lines of you know the Mona Lisa you're just like copying other people's work but you're trying to improve upon it or something you know something different like that or just a big time lapse of a ultra panoramic picture you took with your iPhone I don't know I'm just throwing things out there but you see I'm saying so don't stick with something that really isn't being received by your audience it's not something you can control your content could be super good but if people just aren't finding it in their search engines on you know Google Yahoo or even YouTube itself I don't recommend staying just their soyuz other videos that appear to be more I don't know more viral for your viewers to get people to come back to your channel to watch the stuff that wasn't originally found in the first place that's a good way to kind of hook your viewers and then kind of slowly but surely reel them in to the content that you originally started the channel with now in my case I haven't really done I've stuck with pc stuff because I'm still growing at a rate that I find very satisfactory it's a reason for me not to change back to the old stuff and I have a feeling a lot of my viewers would would not appreciate the fact that I was just abandoning computers all together or maybe not showcasing it as much as I am so you have to kind of feel your audience out in the long run are they willing to accept the changes that you want to make or is your channel growing plenty fine as it is and you're okay with staying with the content that you're at so if you originally plan on showing how to is but the videos that are really pulling people to your channel are the time lapses or the attempts at making old paintings look even better than they were if those are the the hotter videos on your channel stick with those don't don't pull those out of sight because those are the ones that are gonna keep your channel viral that'll keep people talking about them in forms and things of that sort those are the things that that really can bring a channel to life is when people talk about them outside of YouTube so they'll post one of your videos on a forum for example you'll know it happened because the next day you'll wake up and you'll have you know tons more views way more than you're used to just from one day chances are somebody share that video somewhere else and a lot of people saw it thanks to the traffic on that form or other site those kinds of videos are the ones you want to stick with or at least come back to on a weekly basis or something along those lines if you're if you just aren't as into those videos but those are still the ones that are keeping people coming maybe you should rethink your priorities with the channel or you know move on to something else because if you don't like what you're doing it's tough because if you want to make a living out of YouTube in some cases you're gonna have to do things that you find boring that you just don't think are that cool but that your audience really appreciates and really likes to share with their friends things that ultimately bring you a lot of attention and can make you a lot of money so if YouTube something you want to make a full time job out of in the future you're gonna have to compromise and some things that you think are super cool that other people just don't think of that awesome take my channel for example when I talk about space space was like the space was the thing I started the channel with I love astronomy I love physics those kinds of things really interest me honestly probably as much if not more than computers even to this day but a lot of my viewers don't care to watch those videos that's just how it is they follow me they subscribe to the channel for the sake of watching computer builds computer test things of that sort and I know that in the back of my mind I know that's what they want to see so when I upload a video that has nothing to do with computers I know that a lot of people are going to just ignore the video outright not want to walk it because it doesn't fall into their category of interest that's what you have to ask yourself do you want to make youtube a full-time job or not or even a part time job that brings them some decent income every month let's say you upload videos on Saturdays and Sundays because you work nine to five monday through friday if YouTube is a decent source of income let's say use it to go on vacations every month or something you have to give your audience what they want not what you want otherwise they will ignore your videos they're they're brutal when it comes to this but they're there at least they're honest with themselves and with you they don't want to see it they're not gonna want to watch it you're not going to make money from it it's gonna be a big waste of time other than making yourself feel I know I guess making yourself feel good that you uploaded a video that interested you money talks and it's ultimately what's going to drive channels that want to be successful that's exactly what science to do is doing I didn't start off with computers but that's what I do for the most part now because most of my subscribers subscribe for pc and tech related content that's what I give them it's what makes me money frankly and it's what keeps the lights on it's what keeps me motivated to upload more and more videos like this I want to do this full time I really do I don't want to graduate and go work for somebody else who has me work from nine to five every monday through friday i come home and then just repeat the same thing over and over again with this i get to do i get to be creative i get to do in a sense what i want but at the same time following suit with what you expect and i think that there's a really good blend there and if channels get that right they can really take off so take that to heart really think about your audience in every video how many people are going to want to watch this video how many people are going to share this video this video interesting is it no it doesn't have to be all about the content creator it honestly should be more about the audience keep them first and their interests first primarily and your channel will succeed I guarantee it so get those six things in line I don't remember what else exam or the camera the microphone have a decent editing rig ask yourself you know what you want to talk about be willing to be flexible with the content that you provide and ask yourself if you want to make you to the full time job or not because if you do then you're you're gonna have to really listen to your audience read read as many comments as you can those are the things that I recommend you do it's why science to do is where it is that's why we're growing at the rate we're growing that's why I keep sticking with the topics that people want to see it's why I put so much effort into these videos if you like this video appreciate the content be sure to give the thumbs up give it a thumbs down if you feel the complete opposite or maybe you disagree with everything I just said I don't know why but if you do let me know in the comments subscribe if you haven't ready to stay tuned for more PC related stuff we're gonna do some more upgrades to Walter White be quiet the brand be quite is coming to the rescue with their new power supply should fix the issue that we have with it currently if you're just about why that happened or what was going on check out the video right here this is science to do thanks for learning with this
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