Gadgetory

it's a mustache is it too much it's time to chop it oh yeah much better now I know gamers Nexus already beat us to the first parity I figured I would actually take the time in this video to explain in detail how sponsored video spots really work they tend to be controversial at best I mean ouch and this comes with the stigma of paid promotions in general dedicated videos almost always feel forced to some extent so I usually try to include a giveaway or two as I've done in the past but when you see a dozen or so large tech channels uploading the exact same vacuum video with you know twist for each channel you got to wonder what went on behind the scenes so this is how sponsored videos work to be quiet dark bass 700 brings luxury in silence to the mainstream luxury thanks to subtle RGB integration full case modularity and even USB type-c support and silence thanks to 3 included silent wings 3 fans and sound damping foam all around click the link in this video's description for more details when a company reaches out to you typically via email it's the first form of communication with a proposition they will tend to keep it rather vague in fact most of them won't even use the word sponsored if they do it's usually some unethical requests like this one here I've even blurred the sender's name and product because I'm not really here to point fingers but this is essentially a request for a paid review more on my feelings about that right here so this is the first step the outreach usually companies send these emails out in mass hoping for a few bites early on they can usually go for pretty cheap too and if they don't receive the interest they're looking for they'll send a second wave of emails with a money pitch like this one here the first email was a general email forwarded to several tech tubers and as if promoting an ad blocker wasn't shady enough for a tech tuber this company proceeded to ask in just a few days later what my rate would be for a sponsored video I of course declined now to be fair smaller companies are usually the ones taking this approach the big ones like Dyson usually cut straight to the point they want you they're gonna let you know that they do and for channels with millions of subscribers we're talking thousands and thousands of dollars some of you would be blown away by how much money some of these ads for I see nothing wrong with it so long as they're disclosed appropriately so if Linus gets paid $50,000 for an ad spot good for him as long as he's upfront and honest about the fact that it is an ad paid video spots meant to look like reviews or honest opinions are the ones that I would regard as shady and everyone seems to have a slightly different stance on this with my Intel paying video for example I had very little wiggle room and I did this close up front this was paid they wanted things present it in a very specific way I actually had a script and that's how some companies choose to run things on the YouTube side I prefer not to have a script but if they want that hate they're paying right there my boss so it's ultimately their say-so but with that said there comes a point when promoting certain products or go vacuum cleaners it gets a bit carried away I mean no one wants to see 10 vacuum videos uploaded within the same one hour time span from 10 big tech tubers it's just distasteful I don't think the marketing strategy there was that sound not really fault of the youtubers more or less the fault of Dyson who saw the need to bombard viewers with concurrent non subliminal advertising but that's how negotiations typically play out said company requests the full-length ad and will usually provide a little leeway for creativity they don't want all of their videos to be exactly the same everyone would get tired of them after the first or second view and you would have a really negative response after the video has been produced it's sent to the company for final revisions and approval and then the publishing date is set C because we're being paid they're in charge so we have to run the videos by them for final approval before we can finally publish them for all of you to watch we're essentially contractors in the same right we're also contractors for YouTube that's a separate point but you get the gist the cool companies leave it open for you to decide how to present the product in the case of Dyson right Linus decided to mesh it with his studio tour make sense you don't want the whole video to be able to vacuum cleaner because that's just not like Linus tech tips and you can kill two birds with one stone it actually says two birds with one phone who wrote this hardware canucks took a different approach they decided to talk about the various applications and performance more or less like a downright review or showcase which I guess is cool but when you're not used to doing many vacuum reviews on a tech channel they can be misconstrued and people don't tend to appreciate content that's out of the norm I know I've tried that with car videos so when these videos are uploaded to the platform we are required to select the paid promotion button which is usually a trigger for many people to automatically dislike the video and that's completely fine you have the right to do that but we do also have the obligation to disclose so it's not like we can really help it I don't expect much of what you've heard here to be new or enlightening in fact most of what you've probably heard here you've heard repeated in other videos as well but I at least want you guys to appreciate the fact that my colleagues were transparent about their agreements with Dyson most also refrained from turning into a pay to review which is a no-no in my book if you like the skit maybe like the video the content sure let us know by giving this video a thumbs up we appreciate it thumbs down click subscribe but if you haven't already stay tuned for more content like this this is science studio thanks for selling out with this I'm just kidding well yeah I'm not really kidding you do kind of sell out but you get a sell out in style you