Gadgetory

six years ago we launched a new way to help cyclists stay safe and change how to communicate to other road users we created the world's first Ladyland a front light the Takas a blind spot a projecting symbol of a vibrant to the ground but 20 feet ahead of the rider I'm Emily the founder and CEO barrel a British Cycling technology company we launched the first version of a laser light sphere on Kickstarter in 2012 as blaze we've been so grateful to the support of all the Kickstarter backers who've helped us get to where we are today our purpose is a business it's lower the barriers of cycling and to get more people in cities on bikes almost 80% of cycle accidents happen when the bike is going straight ahead and the vehicle in front it turns into them the laser-light gives you a bigger footprint on the road and allows you to be seen you know otherwise hidden our technology has now been adopted by the psycho schemes of London New York Glasgow and Montreal to transfer research laboratory in London demonstrations to increase the visibility of a cyclist I have a 30% the next step in his journey we've now created the laser light core designed and built to be the world's safest bike light a product that we re-engineered from the ground up I start with a laser our paper to technology roof integrated laser optics it's a more efficient than any we've used before resulting and the clearest laser beam we've ever created I've seen on the streets of London every day it also helps give pedestrian in their heads up prevents them flipping out into the bike lane the white light through design was 2d riding in mind and the peak strength facilitative join you can see amount to the simple for the one-handed click on and click off mechanism they incorporate to the lighter battery which doesn't compromise performance you can rise up to 41 hours without recharging while charging his bio standard microUSB we want the Lay's like corks with a perfect two meter companion the outer casing is a durable polycarbonate and as you're from London the weather proofing is important please like cause matrix a 1955 meaning will ride safely through even the worst British range it has been manufactured with precision by our partner Factory in Shenzhen we've worked together for over four years and has now made over 15,000 a bike share alone I've also been working toward food cook status speak up the certification that demonstrates our commitment epical responsible supply chain and business we've come back here to acknowledge where we started to say thank you to Kickstarter and to launch our new hero product we hope you'll come and join us for the ride we are lots ankling because of the freedom it gives us but let's face it storage is always an issue and over it we have four years of experience in innovative products and we've created a solution to safely store your bike accessories this will revolutionize the way you ride this is lotzie the only anti-theft and waterproof bag for your bike Vlad sees roll-top closure system is equipped with a 12 millimeter diameter cable and a four-digit lock and has different protective layers the first is waterproof and the second is / / made with the most countries iStent material in the world Loxy allows you to safely store your equipment when your bike is parked and your belongings when you're riding it's fastening straps allowed to be used as a rear trunk bag we wrapped and attached on your bike well right we design Lots you to give you more freedom while riding in Park it's incredibly easy to use it fits any bike and it can even be used as an extra lock on your front wheel lock see is a secure bag so it could actually be used to store any type of valuables even when you're not bike locks II was originally designed to store bike accessories things like your helmet gloves lights a raincoat and extra inner tube pump or safety vest the lock CL is large enough to fit any bike he'll the locks es can be used to store smaller accessories or the plexi our iconic foldable helmet truth is you can put whatever you want it you're perfectly free let's stop worrying about storage let's ride the blocks it's all about the connection between you and the road you and the data and your team coach you and your breathing you and your body slow sun feathers you from the ground he lets you personalize the data you see and here 326 watts keeping your eyes on the road yourself in the moment turn left merging your metrics and surroundings human and machine bringing together all the moving parts it's the bonding agent of all your data points from your glasses to your abs to your coach you can finally stay fully present no looking down no breaking stride no unsafe destructions you feel at one with the thing you love to do connected connected connected