we spent a third of our lives in bed for
your health no place is more important
without knowing it we surround ourselves
with a lot of harmful synthetic
chemicals our skin however is not an
impenetrable barrier it's our largest
organ and it absorbs an incredible
amount of everything we touch synthetic
dyes in textiles a lot of breeding of
pathogens like bacteria dust mites and
fungi which scientists linked to
allergies and skin problems today one in
four people suffer from skin disease and
the cost of treatments are skyrocketing
let's do something about this I'm
Michael Cole fond of Eisenmann bedding
inspired by an almost forgotten Japanese
art we are going to create the
healthiest sleeping experience using
only three ingredients natural indigo
cotton and water
what is aizome it's a Japanese art of
time textiles with natural indigo we
Japanese have known about indigo skin
healing and bacteria repelling effects
for centuries it looks beautiful and
feels great and makes a yarn extremely
durable
what's the aizome secret inspired by
Japanese tradition we use zero synthetic
chemicals in the entire process and to
reach a high fade-resistant see even
after 100 wash cycles we use a
cutting-edge sound wave technology that
enhances the dye on a molecular level
and you know what's cool we use two
hundred times less water than
conventional dyeing and always can
return in two biodegradable natural
fertilizer here in Tokyo we've gathered
a fantastic group of people with
backgrounds and dermatology textiles and
quality management with carefully
selected our partners and production is
all ready to start
the only thing we need now is your
support by call campaign and get your
own Eisenmann bedding azuma bedding is
kind to your skin and kind to the
environment
because
hi I'm James from choose water we all
know that plastic is strangling our
oceans and you've had enough and quite
frankly served week that's why we
developed a new bottle this one it's
made from recycled paper Pope has kindly
donated by local businesses we clean it
we do ink it and we turn it into our
heart casing on the inside there's a
very clever waterproof liner that's made
from all-natural sustainable materials
that's all very nice but the best thing
about this bottle is no matter where it
ends up whether it's in the ocean or in
landfill it's gone in a couple of weeks
can it get any better it can't we've
committed donate 100% of our profits
toward for our charity partner they Rock
whit comes in to go goes for help we
need new cutting-edge machinery we need
distribution lines we need automated
filling lines and in return you get cool
perks like this snazzy t-shirt we have
tote bags you have badges we have social
media shoutouts there's even a trip to
Gambia all of this will allow us to get
our bottles onto a shelf in a shop near
you and end dependency or plastic thank
you
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