hi I'm Joe and this is a project about
shoelaces so what's wrong with shoelaces
we've been doing it this way for
centuries right a few things first
they're difficult for some people to tie
second after you get them tied they
often come undone third they're a waste
of time the average person spends two to
six weeks of their lives tying their
shoes and lastly they look bad
not even the shoe companies will show
what laces look like in their ads
introducing snappily the brilliant yet
simple solution to the problems facing
standard laces snap laces are more than
just a great-looking super comfortable
way to tie your shoes for people who
have difficulty with the regular way of
tying their shoes it can eliminate the
need to rely on others for help for moms
and dads it means little kids can tie
their own shoes
for the rest of us
snap laces are a faster better and
smarter way to lace our shoes this is
Reggie he invents snap laces and
together with the rest of the team we
want to rid the world of shoelace
related problems hi my name is Reggie
Senegal I'm from Portland Oregon
snap laces originally came about doing
my racing season as a triathlete every
aspect of the triathlon race matters
your transition times matter you can
increase how fast you go through the
transition so the quicker you get
through a transition obviously the
faster you get on to the rest of your
race
we've spent two years perfecting a
better way to lace shoes and after
countless design revisions we're finally
ready to start production but we need
your help to make that possible our
mission is to make snapless is
affordable of the highest quality and
right here in the Pacific Northwest your
back will allow us to buy the molds nuts
Sara - snap lace is made in Portland
Oregon which means more local jobs and
way less headache than dealing with
manufacturers in shock its new suffer
from some type of foot related concern
you should protect yourself from the
damaging effects of improperly
functioning laces involved your feet arm
machines there are a unique
orchestration of bones ligaments and
tendons their functions are not found
anywhere else in the human body your
shoes and their laces and both are an
extension of your body it should be
designed to work in harmony with your
feet if your shoes and their laces and
bows are not worn properly they can
result in damage to the nerves bones
ligaments and tendons of your feet first
of all nobody likes the tie and untie
their shoes let alone on average tying a
shoe that takes fifteen to thirty
seconds each time may I introduce you to
the amazingly simple instant north of
shoe lock in Sonora she locks works with
your existing shoelaces and offer an
orthopedically healthy solution your
feet are your most important mode of
transportation
billions of dollars have been spent
every year on treating symptoms of foot
damaging effects and discomfort the
secret the instant orthis you lock is
that they provided quick locking
unlocking technology with unique health
benefits for preventing foot damaging
effects and discomfort by providing the
opportunity for consistent dynamic lace
testing that promotes proper foot health
and support
in order for your feet and shoes to work
actively your shoelaces need to meld
your feet and shoes together
orthopedically so that they function as
a single unit
instant Orthodox do this with a simple
flick which automatically lifts the
tongue to its maximum height Center this
alignment and we lock the in place not
only does this result in perfect
consistent overall shoot tension every
time it also gives the ankle the proper
padding in these and the necessary
support to the foot to consistently
provide an energy return when walking
and running instant or tissue rocket is
simple one piece
featherweight metallic design to make a
classy fashion statement and are
engineered to refine the function of
your shoes and they're built to outlast
them the typical shoelace low is a fancy
granny knot in disguise and begins to
flip and loosen with the very first step
take an athlete tiny machine as a result
no active interplay of the shoe and the
foot will take place instant northa she
locks can lock and unlock your shoelaces
instant and correctly uniquely providing
your finger both safeties and multiple
orthopaedic benefit
do you know shoelaces have evolved
through cold hickeys a new lacing system
a new idea
fasten one's never tagged in make all
your shoes look better and feel better
the court head is for everyone they work
on energy one mistake is so special once
it's elegant subliminal issues will
never have the places again the adductor
muscles movement making speakers
imperfect
they are easy to use and you can adjust
the tightness no messy walls major shoes
look fit and perform better
I know that song and we are undertaking
niggas lacing system our evolution of
shoelaces
what started like a cool accessory to
sleep on and off your shoes has evolved
into hickeys to point out a smart
adapted late alternative that makes your
shoes it's like as well here today
traducere super low so we love it you
last company with you how much gue first
this is hickeys 2.0 same idea but now
more durable more comfortable more
streamlined times more secure and we
offer two different models adults and
kids tickets 2.0 allows you to small so
with carbon are we wanted everyone to
foliar feed muscles moving in
synchronicity with their shoes how does
it work the fact that she is 2.0 connect
only to lighted a dime makes it possible
to the river authorities to customize it
the key is to thread hickeys using our
different lighting techniques if you
have a high arch you can loosen your GPS
button the map if your feet are too
narrow or flat this is the only lacing
system smart enough to be truly
elaborative the little contention that
if you put a different shoe you actually
give your muscles a lot more freedom we
describe it the way that you make of
your shoes completely we own channel
transitions instantly once we give you
the perfect shape always
you may remember our earlier model of
hickeys that was funded by over 3,000
package right here on Kickstarter in
2012
since then 1/2 million people have
turned their kicks into sequins with
Kiki's forgiven goodbye and we are still
without his salvation
you have you know coming we want to grow
our Kickstarter family to and inspire
more people to live a life without
letting put your help we can change the
footwear industry and make all sneakers
look fit and perform better we can't
wait for you to try to keep this on top
so we order now and can sign it in time
for the holidays okay thank you it's
time to stop tying in was not snap into
a smarter solution hey Kickstarter my
name is Chris inventor of the button up
solution for Sheila now your shoelaces
are snappy smart and stylish
no one likes stopping in the middle of
the store to tie their shoe for
interrupting a workout to fuss with
laces and parents have the added
frustration of waiting on little ones to
tie their shoes no more loose laces
tripping you up but nothing get on your
way
the three piece button system buttons
are fitted on the ends of each shoelace
and ball studs are inserted into the
upper eyelids of your shoe retainer
clips lock the ball goes into place
but nothing go like the way it's masked
man like would it add so stylish shoes
but wait isn't just for your shoes
button up your drawstring shorts then
eliminate that annoying gold in your
t-shirt from tying knots it's incredibly
handy when use there's a wall now it
keeps your go-to items within reach just
to snap away you can snap all kinds of
things to your wall your Wii controllers
flashlight remove practically anything
attached to a lanyard quarter keychain
very little thought goes into shoelace
design as you can tell from the same
basic colors and materials your laces
have always been even though I'll taste
in quality and style has developed our
shoelaces have not through our survey we
conducted of 347 respondent we found 73%
has had their shoelaces fray or planted
tick spray if you can choose the end up
like these you're one of them the market
is flooded with cheap cotton laces that
cost less than ten cents to me that's
why they come free with every pair of
shoes through extensive research we
spoke to industry experts and various
retail store owners and found that
demand for a solution was overwhelming
so we set out to change this inspired by
our favorite place on earth one by beach
Australia
we're excited to present to you one day
basis
after nine months of researching and
developing we're proud to bring you the
finest quality laces on the market
starting with a dual nylon for our laces
a laboratory tested to hold up to 70
kilos in weight this is the same
material used to make seat belts and
parachutes the outer layer is reinforced
with a thirty-two strand polyester weave
that is environment and water resistant
for any active lifestyle we've created a
brand that empowers the individual to
look good and do good instead of being
limited by a dozen color combination one
day later gives you over 100 choices
through 30 unique colors to color
pattern 3 color pattern and even
intricately detailed for color
combination finally our favorite part
copper Edwards in silver gold and rose
gold no more having select those broken
plastic tips and trying to thread it
through the island Polynice forever
young ritter the furthest rated printed
here initiative elevates the yellow
brick roads of Chanukah
I support mando laces because I'm a
resident of the greatest place in the
world order Beach God wants is mondo
mesas today you'll be changing the world
come a whole lot of fun and get a whole
lotta laces
by keeping the consumer in mind during
the entire design process we were able
to deliver the value directly to you by
providing a 10-year guarantee and
pledging a portion of proceeds for
greater cause through primary US charity
organization pencils of promise one day
laces has pledged every pair of laces
sold outside of Kickstarter we will
donate funds to provide one-month
education to a child in need these funds
will be used to do sports take tuition
and the basic tools to complete
education upon by lasers we have a
vision to provide 1 million months of
education by 2020 to make this vision a
reality within one thousand people to
stand with us here's a we need your help
Bagon tell your friends about us share
us on social media you could be
indirectly helping somebody in need
society's powerful thank you
you
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