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Why Amazon AUSTRALIA is FAILING...!

2018-09-22
Amazon you must have heard of them by now they're the global online retail that in 2017 turned over 177 billion dollars and as of now is valued at close to 1 trillion dollars they're a massive success in the u.s. Japan UK and EU but what have Amazon in Australia done wrong and what should you buy from them if you are a Z the answers might shock you so quick to on the website shows that it's functional clean and serves where you want to see but let's be real pricing Amazon usually have the best prices and the service is simple quick and super easy to fix if you come into problems but back to that price factor it is ultimately the make-or-break take for example this GT X 1080 Strix comes in at 855 Australian dollars including delivery which is more expensive than all local Australian retails which are selling around $850 max and that's in your hands right then and there meaning the other retailers have the item actually in stock not to mention in the US it's five hundred and thirty US dollars or seven hundred and twenty six ozzie equivalent dollars on top of the price there is also a three week delivery time but if you want cheaper parts of the cost of shipping time you can get the same GT X 1080 Strix for $7.99 was shipping within the week I've even seen those prices drop as low as 730 Ozzie with recent eBay sales and let's pause right there eBay they've been dominating Australia for quite a while now we're in 2017 they had total online sales of roughly four point six four percent of Australia total retail trade that's all trade and in Australia alone made six and a half billion dollars in total revenue which is over fifty three percent of total online trade excluding food they constantly have five ten or even twenty percent coupon codes that brings costs of popular electronics down under that of even most volume orientated Australian retailers and sometimes even beating that of us prices so it seems that eBay is determined not to let Amazon even get a foot in the door so to speak when it comes to the promised Aussie land of the consumer they probably be asking yourself if prices are higher and I have to wait three weeks for shipping then what's the point of even using Amazon well for those items in particular I think it's a clear miss but surprisingly the savings start to come into play when you would look for the smaller things that you would usually go and pay full price for one example of this is video games but let's say you're a console player god forbid gave them bless my soul but let's say you want to buy some physical games normally without thinking you would go to the store like JB hi-fi harvey norman eb games or maybe even Big W if that tickles your fancy you wouldn't normally consider buying physical media online otherwise you might as well just buy an online version right wrong take for instance Gran Turismo on the ps4 for example EB games being the most expensive at $100 ebay coming in at second with $29 and harvey norman big w and JB hi-fi all coming in around 24 or 25 bucks now let's quickly check Amazon Estrella wait no that can't be right 12 bucks with free three-day shipping from the official Amazon au Store now there is a deal let's give it the benefit of the doubt let's see Detroit become human hundred dollars fifty four 49 and here comes Amazon a $44 marvel spiderman $100 pick-up 79 pick-up 79 pick-up 77 posted and Amazon Ian again with the best price of $69 shipped ok so games are definitely cheaper but what about the consoles themselves ps4 slim one terabyte black no games no flash one day base lzb 509 jb and big w 479 now amazon at four hundred and fifty nine dollars well uh my god so cheap be quicker they might sell out quickly it's a console right now I haven't included eBay in these sales because Sony don't have an official store there so you'll have to wait for a reseller which may not get you the best price on a new system though other things are certainly coming in cheaper than retailers - like DVDs and keyboards and also say this g502 Mouse so the deals are definitely there the postage time is definitely there for some things but how is it that the Sydney Morning Herald reported that Amazon Australia ran at an estimated 8.9 million dollar loss in 2017 we can definitely see the limitations of Amazon Australia when they're shipping from amazon us like the thread ripper 2990 WX of course they won't have stock just sitting around in australia but that right there is the problem because now amazon have a similar price to the Aussie retailers but include five hundred and ten dollars of import tax and $20 shipping and that will take four weeks to get to you clearly not worth it but at the same time I think the biggest part of Amazon's flops so far in Australia is that the lack of clear marketing showing people that they can get great deals with Express shipping to their door but also partnering with local retailers to have all bases covered when it comes to having decent priced items on pretty much any item you can think of and for me personally this is what I think gets me I don't want to check a site and waste time if they're continually going to be hit and miss if I go on eBay on the flip side I know I'm going to usually get either the best price or somewhere near the best price and this is a huge factor that Amazon has to consider if they want people to continually come back to this site that is they have to build loyalty they'll know the problem still exists here as well and that is the Aussie consumer we're just like any other country's resident is to someone else different Ozzy's love a good bargain and even if it's not a super oh my god clear out bargain I have to get this now we still like to think that we are getting some kind of discount no matter how small it is so eBay definitely cater to this craving and they have the market as we say down pat though going forward for Amazon I don't think we're at this point where you can order food with same-day delivery nor can we do that on eBay really well not that you'd want it why though to be honest I haven't tried it yet but I guess I just prefer my food local but of course for other items that a lot of Aussies would otherwise want Amazon still seems to be just to hit and miss and in an age of digital perfection anything less just won't suffice so going forward from here it is pretty clear that Amazon have a really tough road ahead of them competing with eBay Australia eBay have gained not just the loyalty for auctions but also for Buy It Now and making digital stores come to their marketplace to really have established a trust relationship with the consumer that's going to be really hard for Amazon to beat but if Amazon do want to compete then they really in my opinion have to get the consistency right anyway I hope you enjoyed today's video if you did then be sure to hit that like button and let us know in the comments section below why do you think Amazon is having a tough time in Australia as always love reading your thoughts and opinions and I'll catch you in another tech video very soon peace out for now bye
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